--- title: "General Tools: search popularity worldwide" description: "General Tools is a tap wrench brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/general-tools" publisher: "Brandwave" --- # General Tools: search popularity worldwide General Tools is a tap wrench brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: General Tools - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among tap wrench brands**: 1.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tap wrench brands | 4 | 1.4% | 5.4K | - [Tap wrench brands](/demand/global-en/categories/tap-wrench-brands) ## Top tap wrench brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, General Tools was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. General Tools is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Starrett | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Irwin | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | GearWrench | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | General Tools | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Draper | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tap wrench brands - Asked ChatGPT "Which tap wrench brand should I buy?": 1. Starrett, 2. Irwin, 3. GearWrench - Asked ChatGPT "What are the best tap wrench brands?": 1. Starrett, 2. Irwin, 3. GearWrench, 4. General Tools - Asked ChatGPT "What's the best tap wrench brand for thread repair?": 1. Starrett, 2. Irwin, 3. General Tools - Searched Google, AI Overview "tap wrench set": 1. GearWrench - Searched Google, AI Overview "ratchet tap wrench": 1. General Tools Not named in any answer: Craftsman and Draper. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for General Tools changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for General Tools worldwide held steady at 5.4K. - Across the 12 months ending September 2026, General Tools rose from 5th to 4th among tap wrench brands worldwide. ## How did search popularity change for tap wrench brands worldwide in September 2026? - In September 2026, GearWrench gained share of searches among tap wrench brands worldwide, from 11% to 12.9%. - In September 2026, Starrett gained share of searches among tap wrench brands worldwide, from 4.9% to 5.8%. - In September 2026, Craftsman lost share of searches among tap wrench brands worldwide, from 81.9% to 78.7%. - Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tap wrench brands | 5.4K | 1.6% | 5 | | Nov 2025 | Tap wrench brands | 4.4K | 1.3% | 5 | | Dec 2025 | Tap wrench brands | 4.4K | 1.1% | 5 | | Jan 2026 | Tap wrench brands | 4.4K | 1.1% | 5 | | Feb 2026 | Tap wrench brands | 4.4K | 0.98% | 5 | | Mar 2026 | Tap wrench brands | 4.4K | 0.83% | 5 | | Apr 2026 | Tap wrench brands | 4.4K | 0.98% | 5 | | May 2026 | Tap wrench brands | 5.4K | 1.2% | 4 | | Jun 2026 | Tap wrench brands | 4.4K | 0.98% | 4 | | Jul 2026 | Tap wrench brands | 4.4K | 1% | 4 | | Aug 2026 | Tap wrench brands | 5.4K | 1.2% | 4 | | Sep 2026 | Tap wrench brands | 5.4K | 1.4% | 4 | ## How are General Tools’ branded searches counted? Brandwave collects information about searches that people make online using General Tools’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “general tools” ## Which tap wrench brands compete with General Tools? - [Craftsman](/demand/global-en/brands/craftsman): Head-to-head: /demand/global-en/compare/craftsman-vs-general-tools - [GearWrench](/demand/global-en/brands/gearwrench): Head-to-head: /demand/global-en/compare/gearwrench-vs-general-tools - [Starrett](/demand/global-en/brands/starrett): Head-to-head: /demand/global-en/compare/general-tools-vs-starrett - [Irwin](/demand/global-en/brands/irwin): Head-to-head: /demand/global-en/compare/general-tools-vs-irwin - [Draper](/demand/global-en/brands/draper): Head-to-head: /demand/global-en/compare/draper-vs-general-tools ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "General Tools: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/general-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/general-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.