---
title: "General Assembly: search popularity and Share of Search worldwide"
description: "General Assembly runs coding or tech bootcamps in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/general-assembly"
publisher: "Brandwave"
---

# General Assembly: search popularity and Share of Search worldwide

General Assembly runs coding or tech bootcamps in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: General Assembly
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among coding bootcamps**: 40.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Coding bootcamps | 1 | 40.2% | 18.1K |

- [Coding bootcamps](/demand/global-en/categories/coding-bootcamps)

## How has branded search demand for General Assembly changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for General Assembly worldwide fell from 40.5K to 18.1K.
- Across the 11 months ending August 2026, General Assembly’s estimated Share of Search among coding bootcamps worldwide decreased from 49.4% to 40.2%.
- Across the 11 months ending August 2026, General Assembly’s estimated Share of Search among coding bootcamps worldwide peaked at 50.6% in March 2026 and was lowest at 40.2% in August 2026.

## How did search popularity change for coding bootcamps worldwide in August 2026?

- In August 2026, Ironhack gained estimated Share of Search among coding bootcamps worldwide, from 15.1% to 18%.
- In August 2026, General Assembly lost estimated Share of Search among coding bootcamps worldwide, from 41.3% to 40.2%.
- In August 2026, Le Wagon lost estimated Share of Search among coding bootcamps worldwide, from 33.8% to 32.9%.
- In August 2026, Code Institute lost estimated Share of Search among coding bootcamps worldwide, from 4.3% to 3.6%.
- Estimated monthly branded searches for Flatiron School worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Coding bootcamps | 40.5K | 49.4% | 1 |
| Nov 2025 | Coding bootcamps | 33.1K | 45.2% | 1 |
| Dec 2025 | Coding bootcamps | 27.1K | 44.4% | 1 |
| Jan 2026 | Coding bootcamps | 40.5K | 49.3% | 1 |
| Feb 2026 | Coding bootcamps | 33.1K | 45.1% | 1 |
| Mar 2026 | Coding bootcamps | 40.5K | 50.6% | 1 |
| Apr 2026 | Coding bootcamps | 27.1K | 43.2% | 1 |
| May 2026 | Coding bootcamps | 27.1K | 46.2% | 1 |
| Jun 2026 | Coding bootcamps | 22.2K | 45.9% | 1 |
| Jul 2026 | Coding bootcamps | 18.1K | 41.3% | 1 |
| Aug 2026 | Coding bootcamps | 18.1K | 40.2% | 1 |
| Sep 2026 | Coding bootcamps | — | — | — |

## How is General Assembly measured?

Brandwave collects information about searches that people make online using General Assembly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “general assembly”

## Which coding bootcamps compete with General Assembly?

- [Le Wagon](/demand/global-en/brands/le-wagon): Head-to-head: /demand/global-en/compare/general-assembly-vs-le-wagon
- [Ironhack](/demand/global-en/brands/ironhack): Head-to-head: /demand/global-en/compare/general-assembly-vs-ironhack
- [Flatiron School](/demand/global-en/brands/flatiron-school): Head-to-head: /demand/global-en/compare/flatiron-school-vs-general-assembly
- [Code Institute](/demand/global-en/brands/code-institute): Head-to-head: /demand/global-en/compare/code-institute-vs-general-assembly

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "General Assembly: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/general-assembly

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/general-assembly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.