---
title: "Garmin: search popularity and Share of Search worldwide"
description: "Garmin offers GPS trackers and collars for dogs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/garmin"
publisher: "Brandwave"
---

# Garmin: search popularity and Share of Search worldwide

Garmin offers GPS trackers and collars for dogs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Garmin
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among dog GPS tracker brands**: 96%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dog GPS tracker brands | 1 | 96% | 5.4M |
| Fitness watch brands | 1 | 69.5% | 5.4M |
| GPS cycling computer brands | 1 | 96.2% | 5.4M |

- [Dog GPS tracker brands](/demand/global-en/categories/dog-gps-tracker-brands)
- [Fitness watch brands](/demand/global-en/categories/fitness-watch-brands)
- [GPS cycling computer brands](/demand/global-en/categories/gps-cycling-computer-brands)

## How has branded search demand for Garmin changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Garmin worldwide rose from 3.6M to 5.4M.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among dog GPS tracker brands worldwide increased from 95.1% to 96%.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among dog GPS tracker brands worldwide peaked at 96% in August 2026 and was lowest at 94% in June 2026.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among fitness watch brands worldwide increased from 64.1% to 69.5%.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among fitness watch brands worldwide peaked at 69.5% in August 2026 and was lowest at 60.6% in May 2026.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among GPS cycling computer brands worldwide increased from 95.2% to 96.2%.

## How did search popularity change for dog GPS tracker brands worldwide in August 2026?

- In August 2026, Garmin gained estimated Share of Search among dog GPS tracker brands worldwide, from 94.2% to 96%.
- In August 2026, Tractive lost estimated Share of Search among dog GPS tracker brands worldwide, from 4.6% to 3.1%.
- Estimated monthly branded searches for Pawfit worldwide rose 20.1% over 11 measured months, from 3.7K to 4.5K in August 2026.

## How did search popularity change for fitness watch brands worldwide in August 2026?

- In August 2026, Garmin gained estimated Share of Search among fitness watch brands worldwide, from 65.1% to 69.5%.
- In August 2026, Fitbit lost estimated Share of Search among fitness watch brands worldwide, from 20.1% to 17.3%.
- In August 2026, Amazfit lost estimated Share of Search among fitness watch brands worldwide, from 12% to 10.3%.
- Estimated monthly branded searches for Withings worldwide rose 15% over 11 measured months, from 168K to 193K in August 2026.
- Estimated monthly branded searches for Polar worldwide fell 19.3% over 11 measured months, from 31.6K to 25.5K in August 2026.

## How did search popularity change for GPS cycling computer brands worldwide in August 2026?

- In August 2026, Garmin gained estimated Share of Search among GPS cycling computer brands worldwide, from 95.6% to 96.2%.
- In August 2026, Wahoo rose from 3rd to 2nd among GPS cycling computer brands worldwide.
- In August 2026, iGPSPORT fell from 2nd to 3rd among GPS cycling computer brands worldwide.
- Estimated monthly branded searches for Hammerhead worldwide rose 49.5% over 11 measured months, from 15.4K to 23K in August 2026.
- Estimated monthly branded searches for Magene worldwide rose 23.4% over 11 measured months, from 22.5K to 27.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dog GPS tracker brands | 3.6M | 95.1% | 1 |
| Nov 2025 | Dog GPS tracker brands | 4.6M | 95.2% | 1 |
| Dec 2025 | Dog GPS tracker brands | 4.4M | 95.3% | 1 |
| Jan 2026 | Dog GPS tracker brands | 4.4M | 94.8% | 1 |
| Feb 2026 | Dog GPS tracker brands | 3.6M | 94.6% | 1 |
| Mar 2026 | Dog GPS tracker brands | 4.3M | 94.7% | 1 |
| Apr 2026 | Dog GPS tracker brands | 4.4M | 94.2% | 1 |
| May 2026 | Dog GPS tracker brands | 4.5M | 95.1% | 1 |
| Jun 2026 | Dog GPS tracker brands | 4.4M | 94% | 1 |
| Jul 2026 | Dog GPS tracker brands | 4.4M | 94.2% | 1 |
| Aug 2026 | Dog GPS tracker brands | 5.4M | 96% | 1 |
| Sep 2026 | Dog GPS tracker brands | — | — | — |
| Oct 2025 | Fitness watch brands | 3.6M | 64.1% | 1 |
| Nov 2025 | Fitness watch brands | 4.6M | 64.8% | 1 |
| Dec 2025 | Fitness watch brands | 4.4M | 66.6% | 1 |
| Jan 2026 | Fitness watch brands | 4.4M | 66.4% | 1 |
| Feb 2026 | Fitness watch brands | 3.6M | 66.2% | 1 |
| Mar 2026 | Fitness watch brands | 4.3M | 68.8% | 1 |
| Apr 2026 | Fitness watch brands | 4.4M | 67.5% | 1 |
| May 2026 | Fitness watch brands | 4.5M | 60.6% | 1 |
| Jun 2026 | Fitness watch brands | 4.4M | 62.3% | 1 |
| Jul 2026 | Fitness watch brands | 4.4M | 65.1% | 1 |
| Aug 2026 | Fitness watch brands | 5.4M | 69.5% | 1 |
| Sep 2026 | Fitness watch brands | — | — | — |
| Oct 2025 | GPS cycling computer brands | 3.6M | 95.2% | 1 |
| Nov 2025 | GPS cycling computer brands | 4.6M | 95.6% | 1 |
| Dec 2025 | GPS cycling computer brands | 4.4M | 96.2% | 1 |
| Jan 2026 | GPS cycling computer brands | 4.4M | 95.8% | 1 |
| Feb 2026 | GPS cycling computer brands | 3.6M | 96.2% | 1 |
| Mar 2026 | GPS cycling computer brands | 4.3M | 96% | 1 |
| Apr 2026 | GPS cycling computer brands | 4.4M | 95.5% | 1 |
| May 2026 | GPS cycling computer brands | 4.5M | 95.7% | 1 |
| Jun 2026 | GPS cycling computer brands | 4.4M | 95.9% | 1 |
| Jul 2026 | GPS cycling computer brands | 4.4M | 95.6% | 1 |
| Aug 2026 | GPS cycling computer brands | 5.4M | 96.2% | 1 |
| Sep 2026 | GPS cycling computer brands | — | — | — |

## How is Garmin measured?

Brandwave collects information about searches that people make online using Garmin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cycling computer garmin”
- “fitness watch garmin”
- “garmin”
- “garmin alpha”
- “garmin astro”
- “garmin com”
- “garmin dog gps”
- “garmin dog tracker”
- “garmin edge”
- “garmin fenix”
- “garmin forerunner”
- “garmin gps dog collar”
- “garmin smartwatch”
- “garmin venu”
- “smartwatch garmin”

## Which dog GPS tracker brands compete with Garmin?

- [Tractive](/demand/global-en/brands/tractive): Head-to-head: /demand/global-en/compare/garmin-vs-tractive
- [Fi](/demand/global-en/brands/fi-dog-collar): Head-to-head: /demand/global-en/compare/fi-dog-collar-vs-garmin
- [TrackiPet](/demand/global-en/brands/trackipet): Head-to-head: /demand/global-en/compare/garmin-vs-trackipet
- [Pawfit](/demand/global-en/brands/pawfit): Head-to-head: /demand/global-en/compare/garmin-vs-pawfit

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Garmin: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/garmin

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/garmin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.