--- title: "Gaiam: search popularity and Share of Search worldwide" description: "Gaiam makes yoga mats and equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/gaiam" publisher: "Brandwave" --- # Gaiam: search popularity and Share of Search worldwide Gaiam makes yoga mats and equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Gaiam - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among exercise mats**: 0.03% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Exercise mats | 5 | 0.03% | 18.1K | | Yoga mat brands | 3 | 0.16% | 18.1K | | Foam roller brands | 4 | 2.4% | 18.1K | | Yoga block brands | 2 | 24.3% | 18.1K | - [Exercise mats](/demand/global-en/categories/exercise-mats) - [Yoga mat brands](/demand/global-en/categories/yoga-mat-brands) - [Foam roller brands](/demand/global-en/categories/foam-roller-brands) - [Yoga block brands](/demand/global-en/categories/yoga-block-brands) ## How has branded search demand for Gaiam changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Gaiam worldwide rose from 14.8K to 18.1K. - Across the 11 months ending August 2026, Gaiam’s estimated Share of Search among exercise mats worldwide held steady at 0.03%. - Across the 11 months ending August 2026, Gaiam’s estimated Share of Search among yoga mat brands worldwide held steady, from 0.11% to 0.16%. - Across the 11 months ending August 2026, Gaiam’s estimated Share of Search among foam roller brands worldwide increased from 1.7% to 2.4%. - Across the 11 months ending August 2026, Gaiam’s estimated Share of Search among foam roller brands worldwide peaked at 3.3% in June 2026 and was lowest at 1.5% in November 2025. - Across the 11 months ending August 2026, Gaiam’s estimated Share of Search among yoga block brands worldwide increased from 23% to 24.3%. - Across the 11 months ending August 2026, Gaiam’s estimated Share of Search among yoga block brands worldwide peaked at 26.8% in April 2026 and was lowest at 19.7% in November 2025. ## How did search popularity change for exercise mats worldwide in August 2026? - Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026. - Estimated monthly branded searches for Manduka worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026. - Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026. - Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026. ## How did search popularity change for yoga mat brands worldwide in August 2026? - Estimated monthly branded searches for Manduka worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026. - Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026. - Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026. ## How did search popularity change for foam roller brands worldwide in August 2026? - In August 2026, TriggerPoint overtook Blackroll to rank 2nd among foam roller brands worldwide, at 39.2%. - In August 2026, Therabody lost estimated Share of Search among foam roller brands worldwide, from 59% to 44%. - In August 2026, Blackroll lost estimated Share of Search among foam roller brands worldwide, from 18.9% to 14.3%. - In August 2026, Gaiam lost estimated Share of Search among foam roller brands worldwide, from 3.1% to 2.4%. ## How did search popularity change for yoga block brands worldwide in August 2026? - Estimated monthly branded searches for Manduka worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026. - Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026. - Estimated monthly branded searches for Reehut worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026. - Estimated monthly branded searches for Yoga Mad worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Exercise mats | 14.8K | 0.03% | 5 | | Nov 2025 | Exercise mats | 18.1K | 0.02% | 5 | | Dec 2025 | Exercise mats | 18.1K | 0.03% | 5 | | Jan 2026 | Exercise mats | 18.1K | 0.03% | 5 | | Feb 2026 | Exercise mats | 14.8K | 0.03% | 5 | | Mar 2026 | Exercise mats | 18.1K | 0.03% | 5 | | Apr 2026 | Exercise mats | 18.1K | 0.04% | 5 | | May 2026 | Exercise mats | 18.1K | 0.03% | 5 | | Jun 2026 | Exercise mats | 18.1K | 0.03% | 5 | | Jul 2026 | Exercise mats | 18.1K | 0.03% | 5 | | Aug 2026 | Exercise mats | 18.1K | 0.03% | 5 | | Sep 2026 | Exercise mats | — | — | — | | Oct 2025 | Yoga mat brands | 14.8K | 0.11% | 3 | | Nov 2025 | Yoga mat brands | 18.1K | 0.09% | 4 | | Dec 2025 | Yoga mat brands | 18.1K | 0.09% | 3 | | Jan 2026 | Yoga mat brands | 18.1K | 0.13% | 3 | | Feb 2026 | Yoga mat brands | 14.8K | 0.13% | 3 | | Mar 2026 | Yoga mat brands | 18.1K | 0.16% | 3 | | Apr 2026 | Yoga mat brands | 18.1K | 0.16% | 3 | | May 2026 | Yoga mat brands | 18.1K | 0.16% | 3 | | Jun 2026 | Yoga mat brands | 18.1K | 0.16% | 3 | | Jul 2026 | Yoga mat brands | 18.1K | 0.16% | 3 | | Aug 2026 | Yoga mat brands | 18.1K | 0.16% | 3 | | Sep 2026 | Yoga mat brands | — | — | — | | Oct 2025 | Foam roller brands | 14.8K | 1.7% | 4 | | Nov 2025 | Foam roller brands | 18.1K | 1.5% | 4 | | Dec 2025 | Foam roller brands | 18.1K | 1.7% | 4 | | Jan 2026 | Foam roller brands | 18.1K | 2.6% | 4 | | Feb 2026 | Foam roller brands | 14.8K | 2.7% | 4 | | Mar 2026 | Foam roller brands | 18.1K | 3.2% | 4 | | Apr 2026 | Foam roller brands | 18.1K | 3.2% | 4 | | May 2026 | Foam roller brands | 18.1K | 3% | 4 | | Jun 2026 | Foam roller brands | 18.1K | 3.3% | 4 | | Jul 2026 | Foam roller brands | 18.1K | 3.1% | 4 | | Aug 2026 | Foam roller brands | 18.1K | 2.4% | 4 | | Sep 2026 | Foam roller brands | — | — | — | | Oct 2025 | Yoga block brands | 14.8K | 23% | 2 | | Nov 2025 | Yoga block brands | 18.1K | 19.7% | 3 | | Dec 2025 | Yoga block brands | 18.1K | 23.1% | 2 | | Jan 2026 | Yoga block brands | 18.1K | 24.1% | 2 | | Feb 2026 | Yoga block brands | 14.8K | 23% | 2 | | Mar 2026 | Yoga block brands | 18.1K | 23.1% | 2 | | Apr 2026 | Yoga block brands | 18.1K | 26.8% | 2 | | May 2026 | Yoga block brands | 18.1K | 24.3% | 2 | | Jun 2026 | Yoga block brands | 18.1K | 24.3% | 2 | | Jul 2026 | Yoga block brands | 18.1K | 24.3% | 2 | | Aug 2026 | Yoga block brands | 18.1K | 24.3% | 2 | | Sep 2026 | Yoga block brands | — | — | — | ## How is Gaiam measured? Brandwave collects information about searches that people make online using Gaiam’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “gaiam” ## Which exercise mats compete with Gaiam? - [Adidas](/demand/global-en/brands/adidas): Head-to-head: /demand/global-en/compare/adidas-vs-gaiam - [Nike](/demand/global-en/brands/nike): Head-to-head: /demand/global-en/compare/gaiam-vs-nike - [Lululemon](/demand/global-en/brands/lululemon): Head-to-head: /demand/global-en/compare/gaiam-vs-lululemon - [Manduka](/demand/global-en/brands/manduka): Head-to-head: /demand/global-en/compare/gaiam-vs-manduka - [BalanceFrom](/demand/global-en/brands/balancefrom): Head-to-head: /demand/global-en/compare/balancefrom-vs-gaiam ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Gaiam: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/gaiam This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/gaiam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.