---
title: "G-P: search popularity and Share of Search worldwide"
description: "A global employment company, formerly Globalization Partners, offering employer of record services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/g-p"
publisher: "Brandwave"
---

# G-P: search popularity and Share of Search worldwide

A global employment company, formerly Globalization Partners, offering employer of record services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: G-P
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among employer of record platforms**: 1.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Employer of record platforms | 6 | 1.5% | 5.7K |

- [Employer of record platforms](/demand/global-en/categories/employer-of-record-platforms)

## How has branded search demand for G-P changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for G-P worldwide fell from 7.2K to 5.7K.
- Across the 11 months ending August 2026, G-P’s estimated Share of Search among employer of record platforms worldwide held steady, from 1.8% to 1.5%.

## How did search popularity change for employer of record platforms worldwide in August 2026?

- In August 2026, Remote gained estimated Share of Search among employer of record platforms worldwide, from 6.8% to 7.9%.
- Deel’s estimated Share of Search among employer of record platforms worldwide has lost ground for 3 months in a row, from 87% to 81.9% in August 2026.
- Estimated monthly branded searches for Atlas HXM worldwide rose 22.6% over 11 measured months, from 1.4K to 1.7K in August 2026.
- Estimated monthly branded searches for G-P worldwide fell 20.6% over 11 measured months, from 7.2K to 5.7K in August 2026.
- Estimated monthly branded searches for Pebl worldwide fell 12.5% over 11 measured months, from 13.8K to 12.1K in August 2026.
- Estimated monthly branded searches for Multiplier worldwide fell 11.7% over 11 measured months, from 2.5K to 2.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Employer of record platforms | 7.2K | 1.8% | 6 |
| Nov 2025 | Employer of record platforms | 7.2K | 1.8% | 6 |
| Dec 2025 | Employer of record platforms | 5.9K | 1.5% | 6 |
| Jan 2026 | Employer of record platforms | 7K | 1.8% | 6 |
| Feb 2026 | Employer of record platforms | 5.7K | 1.5% | 6 |
| Mar 2026 | Employer of record platforms | 7K | 1.8% | 6 |
| Apr 2026 | Employer of record platforms | 5.8K | 1.5% | 6 |
| May 2026 | Employer of record platforms | 5.7K | 1% | 6 |
| Jun 2026 | Employer of record platforms | 5.7K | 1.5% | 6 |
| Jul 2026 | Employer of record platforms | 5.7K | 1.5% | 6 |
| Aug 2026 | Employer of record platforms | 5.7K | 1.5% | 6 |
| Sep 2026 | Employer of record platforms | — | — | — |

## How is G-P measured?

Brandwave collects information about searches that people make online using G-P’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “g p globalization partners”
- “g-p eor”
- “g-p globalization partners”
- “Globalization Partners”
- “globalization partners com”
- “globalization partners eor”
- “globalization partners pricing”
- “gp globalization partners”
- “www globalization partners com”

## Which employer of record platforms compete with G-P?

- [Deel](/demand/global-en/brands/deel)
- [Remote](/demand/global-en/brands/remote)
- [Pebl](/demand/global-en/brands/pebl): Head-to-head: /demand/global-en/compare/g-p-vs-pebl
- [Papaya Global](/demand/global-en/brands/papaya-global): Head-to-head: /demand/global-en/compare/g-p-vs-papaya-global
- [Oyster HR](/demand/global-en/brands/oyster-hr): Head-to-head: /demand/global-en/compare/g-p-vs-oyster-hr
- [Multiplier](/demand/global-en/brands/multiplier): Head-to-head: /demand/global-en/compare/g-p-vs-multiplier
- [Atlas HXM](/demand/global-en/brands/atlas-hxm): Head-to-head: /demand/global-en/compare/atlas-hxm-vs-g-p

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "G-P: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/g-p

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/g-p. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.