---
title: "G Adventures: search popularity and Share of Search worldwide"
description: "G Adventures runs guided tours that New Zealanders and visitors book. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/g-adventures"
publisher: "Brandwave"
---

# G Adventures: search popularity and Share of Search worldwide

G Adventures runs guided tours that New Zealanders and visitors book. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: G Adventures
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among tour operators**: 32.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tour operators | 1 | 32.7% | 135K |

- [Tour operators](/demand/global-en/categories/tour-operators)

## How has branded search demand for G Adventures changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for G Adventures worldwide fell from 165K to 135K.
- Across the 11 months ending August 2026, G Adventures’ estimated Share of Search among tour operators worldwide decreased from 36.8% to 32.7%.
- Across the 11 months ending August 2026, G Adventures’ estimated Share of Search among tour operators worldwide peaked at 37.3% in February 2026 and was lowest at 32.7% in August 2026.

## How did search popularity change for tour operators worldwide in August 2026?

- Estimated monthly branded searches for Trafalgar worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
- Estimated monthly branded searches for Trailfinders worldwide rose 21.4% over 11 measured months, from 140 to 170 in August 2026.
- Estimated monthly branded searches for G Adventures worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
- Estimated monthly branded searches for Intrepid Travel worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tour operators | 165K | 36.8% | 1 |
| Nov 2025 | Tour operators | 165K | 36.8% | 1 |
| Dec 2025 | Tour operators | 135K | 33.5% | 1 |
| Jan 2026 | Tour operators | 201K | 35.6% | 1 |
| Feb 2026 | Tour operators | 165K | 37.3% | 1 |
| Mar 2026 | Tour operators | 135K | 34.2% | 1 |
| Apr 2026 | Tour operators | 135K | 35.7% | 1 |
| May 2026 | Tour operators | 135K | 33.9% | 1 |
| Jun 2026 | Tour operators | 135K | 35.3% | 1 |
| Jul 2026 | Tour operators | 135K | 32.7% | 1 |
| Aug 2026 | Tour operators | 135K | 32.7% | 1 |
| Sep 2026 | Tour operators | — | — | — |

## How is G Adventures measured?

Brandwave collects information about searches that people make online using G Adventures’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “g adventures”

## Which tour operators compete with G Adventures?

- [Contiki](/demand/global-en/brands/contiki): Head-to-head: /demand/global-en/compare/contiki-vs-g-adventures
- [Intrepid Travel](/demand/global-en/brands/intrepid-travel): Head-to-head: /demand/global-en/compare/g-adventures-vs-intrepid-travel
- [Trafalgar](/demand/global-en/brands/trafalgar): Head-to-head: /demand/global-en/compare/g-adventures-vs-trafalgar
- [Insight Vacations](/demand/global-en/brands/insight-vacations): Head-to-head: /demand/global-en/compare/g-adventures-vs-insight-vacations
- [Trailfinders](/demand/global-en/brands/trailfinders): Head-to-head: /demand/global-en/compare/g-adventures-vs-trailfinders

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "G Adventures: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/g-adventures

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/g-adventures. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.