---
title: "Funnel: search popularity and Share of Search worldwide"
description: "Funnel connects marketing data sources and prepares campaign data for reporting and analysis. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/funnel"
publisher: "Brandwave"
---

# Funnel: search popularity and Share of Search worldwide

Funnel connects marketing data sources and prepares campaign data for reporting and analysis. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Funnel
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among marketing data integration platforms**: 2.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Marketing data integration platforms | 5 | 2.2% | 1.9K |

- [Marketing data integration platforms](/demand/global-en/categories/marketing-data-integration-platforms)

## How has branded search demand for Funnel changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Funnel worldwide fell from 3.6K to 1.9K.
- Across the 11 months ending August 2026, Funnel’s estimated Share of Search among marketing data integration platforms worldwide decreased from 7.6% to 2.2%.
- Across the 11 months ending August 2026, Funnel’s estimated Share of Search among marketing data integration platforms worldwide peaked at 7.6% in October 2025 and was lowest at 2% in July 2026.
- Across the 11 months ending August 2026, Funnel fell from 4th to 5th among marketing data integration platforms worldwide.

## How did search popularity change for marketing data integration platforms worldwide in August 2026?

- In August 2026, Windsor.ai overtook Supermetrics to take the highest estimated Share of Search among marketing data integration platforms worldwide, at 47.7%.
- In August 2026, Supermetrics lost estimated Share of Search among marketing data integration platforms worldwide, from 48.6% to 43.7%.
- Estimated monthly branded searches for Funnel worldwide fell 47.1% over 11 measured months, from 3.6K to 1.9K in August 2026.
- Estimated monthly branded searches for Adverity worldwide fell 33.8% over 11 measured months, from 5.6K to 3.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Marketing data integration platforms | 3.6K | 7.6% | 4 |
| Nov 2025 | Marketing data integration platforms | 2.9K | 6.3% | 4 |
| Dec 2025 | Marketing data integration platforms | 2.4K | 6.3% | 4 |
| Jan 2026 | Marketing data integration platforms | 2.9K | 6.3% | 4 |
| Feb 2026 | Marketing data integration platforms | 2.9K | 6% | 5 |
| Mar 2026 | Marketing data integration platforms | 2.9K | 4.2% | 5 |
| Apr 2026 | Marketing data integration platforms | 2.4K | 3.5% | 5 |
| May 2026 | Marketing data integration platforms | 2.4K | 3% | 5 |
| Jun 2026 | Marketing data integration platforms | 2.4K | 2.7% | 5 |
| Jul 2026 | Marketing data integration platforms | 1.9K | 2% | 5 |
| Aug 2026 | Marketing data integration platforms | 1.9K | 2.2% | 5 |
| Sep 2026 | Marketing data integration platforms | — | — | — |

## How is Funnel measured?

Brandwave collects information about searches that people make online using Funnel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “funnel io”
- “funnel marketing data”
- “funnel.io”

## Which marketing data integration platforms compete with Funnel?

- [Windsor.ai](/demand/global-en/brands/windsor-ai): Head-to-head: /demand/global-en/compare/funnel-vs-windsor-ai
- [Supermetrics](/demand/global-en/brands/supermetrics): Head-to-head: /demand/global-en/compare/funnel-vs-supermetrics
- [Adverity](/demand/global-en/brands/adverity): Head-to-head: /demand/global-en/compare/adverity-vs-funnel
- [Improvado](/demand/global-en/brands/improvado): Head-to-head: /demand/global-en/compare/funnel-vs-improvado

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Funnel: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/funnel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/funnel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.