---
title: "Fulton: search popularity worldwide"
description: "Fulton makes umbrellas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/fulton-umbrellas"
publisher: "Brandwave"
---

# Fulton: search popularity worldwide

Fulton makes umbrellas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Fulton
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among umbrella brands**: 77.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Umbrella brands | 1 | 77.5% | 135K |

- [Umbrella brands](/demand/global-en/categories/umbrella-brands)

## How has branded search demand for Fulton changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Fulton worldwide rose from 110K to 135K.
- Across the 12 months ending September 2026, Fulton’s estimated Share of Search among umbrella brands worldwide increased from 74.8% to 77.5%.
- Across the 12 months ending September 2026, Fulton’s estimated Share of Search among umbrella brands worldwide peaked at 78.5% in June 2026 and was lowest at 70.9% in November 2025.

## How did search popularity change for umbrella brands worldwide in September 2026?

- Estimated monthly branded searches for Fulton worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026.
- Estimated monthly branded searches for Senz worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Umbrella brands | 110K | 74.8% | 1 |
| Nov 2025 | Umbrella brands | 110K | 70.9% | 1 |
| Dec 2025 | Umbrella brands | 110K | 71.9% | 1 |
| Jan 2026 | Umbrella brands | 110K | 74.8% | 1 |
| Feb 2026 | Umbrella brands | 110K | 75.8% | 1 |
| Mar 2026 | Umbrella brands | 110K | 71.9% | 1 |
| Apr 2026 | Umbrella brands | 110K | 71.9% | 1 |
| May 2026 | Umbrella brands | 110K | 71.9% | 1 |
| Jun 2026 | Umbrella brands | 135K | 78.5% | 1 |
| Jul 2026 | Umbrella brands | 135K | 77.5% | 1 |
| Aug 2026 | Umbrella brands | 135K | 77.5% | 1 |
| Sep 2026 | Umbrella brands | 135K | 77.5% | 1 |

## How is Fulton measured?

Brandwave collects information about searches that people make online using Fulton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “fulton”

## Which umbrella brands compete with Fulton?

- [Karen Walker](/demand/global-en/brands/karen-walker): Head-to-head: /demand/global-en/compare/fulton-umbrellas-vs-karen-walker
- [Senz](/demand/global-en/brands/senz): Head-to-head: /demand/global-en/compare/fulton-umbrellas-vs-senz

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Fulton: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/fulton-umbrellas

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/fulton-umbrellas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.