--- title: "Fullstory: search popularity and Share of Search worldwide" description: "Digital experience analytics platform with session replay, heatmaps, and behavioral insights. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/fullstory" publisher: "Brandwave" --- # Fullstory: search popularity and Share of Search worldwide Digital experience analytics platform with session replay, heatmaps, and behavioral insights. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fullstory - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among digital experience analytics platforms**: 33.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Digital experience analytics platforms | 1 | 33.8% | 15.5K | | Heatmap and session replay tools | 3 | 6.4% | 15.5K | - [Digital experience analytics platforms](/demand/global-en/categories/digital-experience-analytics-platforms) - [Heatmap and session replay tools](/demand/global-en/categories/heatmap-and-session-replay-tools) ## How has branded search demand for Fullstory changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Fullstory worldwide fell from 19.1K to 15.5K. - Across the 11 months ending August 2026, Fullstory’s estimated Share of Search among digital experience analytics platforms worldwide increased from 31.1% to 33.8%. - Across the 11 months ending August 2026, Fullstory’s estimated Share of Search among digital experience analytics platforms worldwide peaked at 33.8% in August 2026 and was lowest at 23.1% in March 2026. - Across the 11 months ending August 2026, Fullstory rose from 2nd to 1st among digital experience analytics platforms worldwide. - Across the 11 months ending August 2026, Fullstory’s estimated Share of Search among heatmap and session replay tools worldwide peaked at 6.8% in October 2025 and was lowest at 3.7% in May 2026. ## How did search popularity change for digital experience analytics platforms worldwide in August 2026? - In August 2026, Fullstory overtook Contentsquare to take the highest estimated Share of Search among digital experience analytics platforms worldwide, at 33.8%. - In August 2026, LogRocket gained estimated Share of Search among digital experience analytics platforms worldwide, from 20.7% to 26.8%. - In August 2026, Contentsquare lost estimated Share of Search among digital experience analytics platforms worldwide, from 45.6% to 32.9%. - In August 2026, Quantum Metric lost estimated Share of Search among digital experience analytics platforms worldwide, from 7.4% to 6.4%. - Estimated monthly branded searches for Glassbox worldwide fell 60% over 11 measured months, from 50 to 20 in August 2026. ## How did search popularity change for heatmap and session replay tools worldwide in August 2026? - In August 2026, Fullstory gained estimated Share of Search among heatmap and session replay tools worldwide, from 4.4% to 6.4%. - In August 2026, Microsoft Clarity lost estimated Share of Search among heatmap and session replay tools worldwide, from 69.8% to 68%. - Estimated monthly branded searches for Hotjar worldwide fell 62% over 11 measured months, from 138K to 52.4K in August 2026. - Estimated monthly branded searches for Mouseflow worldwide fell 33.4% over 11 measured months, from 8.1K to 5.4K in August 2026. - Estimated monthly branded searches for Lucky Orange worldwide fell 32.7% over 11 measured months, from 6.7K to 4.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Digital experience analytics platforms | 19.1K | 31.1% | 2 | | Nov 2025 | Digital experience analytics platforms | 15.8K | 31.3% | 2 | | Dec 2025 | Digital experience analytics platforms | 13K | 29.9% | 2 | | Jan 2026 | Digital experience analytics platforms | 13.2K | 25.4% | 2 | | Feb 2026 | Digital experience analytics platforms | 10.9K | 23.6% | 2 | | Mar 2026 | Digital experience analytics platforms | 11.3K | 23.1% | 2 | | Apr 2026 | Digital experience analytics platforms | 13.2K | 26.5% | 2 | | May 2026 | Digital experience analytics platforms | 9.1K | 24.2% | 2 | | Jun 2026 | Digital experience analytics platforms | 15.7K | 30% | 2 | | Jul 2026 | Digital experience analytics platforms | 10.6K | 26.3% | 2 | | Aug 2026 | Digital experience analytics platforms | 15.5K | 33.8% | 1 | | Sep 2026 | Digital experience analytics platforms | — | — | — | | Oct 2025 | Heatmap and session replay tools | 19.1K | 6.8% | 3 | | Nov 2025 | Heatmap and session replay tools | 15.8K | 6.2% | 3 | | Dec 2025 | Heatmap and session replay tools | 13K | 5.7% | 3 | | Jan 2026 | Heatmap and session replay tools | 13.2K | 4.8% | 3 | | Feb 2026 | Heatmap and session replay tools | 10.9K | 4.9% | 3 | | Mar 2026 | Heatmap and session replay tools | 11.3K | 5% | 3 | | Apr 2026 | Heatmap and session replay tools | 13.2K | 5.8% | 3 | | May 2026 | Heatmap and session replay tools | 9.1K | 3.7% | 3 | | Jun 2026 | Heatmap and session replay tools | 15.7K | 5.8% | 3 | | Jul 2026 | Heatmap and session replay tools | 10.6K | 4.4% | 3 | | Aug 2026 | Heatmap and session replay tools | 15.5K | 6.4% | 3 | | Sep 2026 | Heatmap and session replay tools | — | — | — | ## How is Fullstory measured? Brandwave collects information about searches that people make online using Fullstory’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fullstory” - “fullstory pricing” - “fullstory session replay” - “fullstory software” - “fullstory.com” ## Which digital experience analytics platforms compete with Fullstory? - [Contentsquare](/demand/global-en/brands/contentsquare): Head-to-head: /demand/global-en/compare/contentsquare-vs-fullstory - [LogRocket](/demand/global-en/brands/logrocket): Head-to-head: /demand/global-en/compare/fullstory-vs-logrocket - [Quantum Metric](/demand/global-en/brands/quantum-metric): Head-to-head: /demand/global-en/compare/fullstory-vs-quantum-metric - [Glassbox](/demand/global-en/brands/glassbox): Head-to-head: /demand/global-en/compare/fullstory-vs-glassbox ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Fullstory: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/fullstory This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/fullstory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.