---
title: "Frontier: search popularity and Share of Search worldwide"
description: "Frontier is spice brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/frontier"
publisher: "Brandwave"
---

# Frontier: search popularity and Share of Search worldwide

Frontier is spice brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Frontier
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among herbs and spices**: 1.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Herbs and spices | 3 | 1.9% | 1.9K |

- [Herbs and spices](/demand/global-en/categories/herbs-and-spices)

## How has branded search demand for Frontier changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Frontier worldwide fell from 3.6K to 1.9K.
- Across the 11 months ending August 2026, Frontier’s estimated Share of Search among herbs and spices worldwide decreased from 2.7% to 1.9%.
- Across the 11 months ending August 2026, Frontier’s estimated Share of Search among herbs and spices worldwide peaked at 3.7% in December 2025 and was lowest at 1.4% in July 2026.

## How did search popularity change for herbs and spices worldwide in August 2026?

- In August 2026, Simply Organic gained estimated Share of Search among herbs and spices worldwide, from 50.3% to 54.8%.
- In August 2026, Spice Islands lost estimated Share of Search among herbs and spices worldwide, from 46.2% to 40.4%.
- Estimated monthly branded searches for Bart worldwide rose 22.2% over 11 measured months, from 720 to 880 in August 2026.
- Estimated monthly branded searches for McCormick worldwide fell 47.6% over 11 measured months, from 210 to 110 in August 2026.
- Estimated monthly branded searches for Frontier worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026.
- Estimated monthly branded searches for Schwartz worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Herbs and spices | 3.6K | 2.7% | 3 |
| Nov 2025 | Herbs and spices | 3.6K | 2.4% | 3 |
| Dec 2025 | Herbs and spices | 3.6K | 3.7% | 3 |
| Jan 2026 | Herbs and spices | 3.6K | 3.6% | 3 |
| Feb 2026 | Herbs and spices | 3.6K | 3.6% | 3 |
| Mar 2026 | Herbs and spices | 4.4K | 3.6% | 3 |
| Apr 2026 | Herbs and spices | 2.4K | 2.4% | 3 |
| May 2026 | Herbs and spices | 2.4K | 2.3% | 3 |
| Jun 2026 | Herbs and spices | 1.6K | 1.9% | 3 |
| Jul 2026 | Herbs and spices | 1.9K | 1.4% | 3 |
| Aug 2026 | Herbs and spices | 1.9K | 1.9% | 3 |
| Sep 2026 | Herbs and spices | — | — | — |

## How is Frontier measured?

Brandwave collects information about searches that people make online using Frontier’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “frontier spices”

## Which herbs and spices compete with Frontier?

- [Simply Organic](/demand/global-en/brands/simply-organic): Head-to-head: /demand/global-en/compare/frontier-vs-simply-organic
- [Spice Islands](/demand/global-en/brands/spice-islands): Head-to-head: /demand/global-en/compare/frontier-vs-spice-islands
- [Schwartz](/demand/global-en/brands/schwartz): Head-to-head: /demand/global-en/compare/frontier-vs-schwartz
- [Bart](/demand/global-en/brands/bart): Head-to-head: /demand/global-en/compare/bart-vs-frontier
- [McCormick](/demand/global-en/brands/mccormick): Head-to-head: /demand/global-en/compare/frontier-vs-mccormick

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Frontier: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/frontier

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/frontier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.