--- title: "Frisco: search popularity worldwide" description: "A pet supplies brand sold by Chewy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/frisco-pets" publisher: "Brandwave" --- # Frisco: search popularity worldwide A pet supplies brand sold by Chewy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Frisco - **Owned by**: Chewy - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among cat tree brands**: 2.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cat tree brands | 5 | 2.2% | 1K | - [Cat tree brands](/demand/global-en/categories/cat-tree-brands) ## Top cat tree brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Frisco appeared in all five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Catit | 0 of 3 | 0 of 2 | 0 of 5 | | Yaheetech | 1 of 3 | 1 of 2 | 2 of 5 | | PetFusion | 0 of 3 | 0 of 2 | 0 of 5 | | Trixie | 0 of 3 | 0 of 2 | 0 of 5 | | Frisco | 3 of 3 | 2 of 2 | 5 of 5 | ## Every AI answer about cat tree brands - Asked ChatGPT "Which cat tree brand should I buy?": 1. Frisco - Asked ChatGPT "What are the best cat tree brands?": 1. Frisco, 2. Yaheetech - Asked ChatGPT "What's the best cat tree brand for indoor climbing?": 1. Frisco - Searched Google, AI Overview "best cat tree": 1. Frisco, 2. Yaheetech - Searched Google, AI Overview "cat tree for large cats": 1. Frisco Not named in any answer: Catit, PetFusion and Trixie. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Frisco changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Frisco worldwide fell from 2.4K to 1K. - Across the 12 months ending September 2026, Frisco’s share of searches among cat tree brands worldwide decreased from 4.3% to 2.2%. - Across the 12 months ending September 2026, Frisco’s share of searches among cat tree brands worldwide peaked at 31.9% in June 2026 and was lowest at 2.1% in April 2026. - Across the 12 months ending September 2026, Frisco fell from 3rd to 5th among cat tree brands worldwide. ## How did search popularity change for cat tree brands worldwide in September 2026? - In September 2026, PetFusion overtook Trixie to rank 3rd among cat tree brands worldwide, with 4.2% of the searches. - In September 2026, Catit gained share of searches among cat tree brands worldwide, from 45% to 49.5%. - In September 2026, Yaheetech lost share of searches among cat tree brands worldwide, from 45% to 40.3%. - Frisco’s share of searches among cat tree brands worldwide has lost ground for 3 months in a row, from 31.9% to 2.2% in September 2026. - Estimated monthly branded searches for Trixie worldwide fell 12.6% over 12 measured months, from 1.9K to 1.7K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cat tree brands | 2.4K | 4.3% | 3 | | Nov 2025 | Cat tree brands | 2.9K | 5.2% | 3 | | Dec 2025 | Cat tree brands | 2.4K | 3.2% | 3 | | Jan 2026 | Cat tree brands | 2.4K | 4% | 3 | | Feb 2026 | Cat tree brands | 6.6K | 12.2% | 3 | | Mar 2026 | Cat tree brands | 2.4K | 4.8% | 3 | | Apr 2026 | Cat tree brands | 1K | 2.1% | 5 | | May 2026 | Cat tree brands | 18.1K | 25.5% | 3 | | Jun 2026 | Cat tree brands | 22.2K | 31.9% | 2 | | Jul 2026 | Cat tree brands | 14.8K | 23.6% | 3 | | Aug 2026 | Cat tree brands | 1.3K | 2.6% | 5 | | Sep 2026 | Cat tree brands | 1K | 2.2% | 5 | ## How are Frisco’s branded searches counted? Brandwave collects information about searches that people make online using Frisco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “frisco cat tree” ## Which cat tree brands compete with Frisco? - [Catit](/demand/global-en/brands/catit): Head-to-head: /demand/global-en/compare/catit-vs-frisco-pets - [Yaheetech](/demand/global-en/brands/yaheetech): Head-to-head: /demand/global-en/compare/frisco-pets-vs-yaheetech - [PetFusion](/demand/global-en/brands/petfusion): Head-to-head: /demand/global-en/compare/frisco-pets-vs-petfusion - [Trixie](/demand/global-en/brands/trixie): Head-to-head: /demand/global-en/compare/frisco-pets-vs-trixie ## Who owns Frisco? Frisco is owned by Chewy. Brandwave also tracks Chewy, owned by the same company, worldwide. - [Chewy](/demand/global-en/companies/chewy): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Frisco? Frisco is owned by Chewy. Brandwave also tracks Chewy, owned by the same company, worldwide. ## Cite this page Brandwave. "Frisco: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/frisco-pets This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/frisco-pets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.