--- title: "French's: search popularity and Share of Search worldwide" description: "French's is condiment brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/frenchs" publisher: "Brandwave" --- # French's: search popularity and Share of Search worldwide French's is condiment brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: French's - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among ketchup brands**: 71.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ketchup brands | 1 | 71.2% | 823K | | Condiments | 1 | 74.3% | 823K | | Mustard brands | 1 | 78.6% | 823K | - [Ketchup brands](/demand/global-en/categories/ketchup-brands) - [Condiments](/demand/global-en/categories/condiments) - [Mustard brands](/demand/global-en/categories/mustard-brands) ## How has branded search demand for French's changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for French's worldwide held steady at 823K. - Across the 11 months ending August 2026, French's’ estimated Share of Search among ketchup brands worldwide peaked at 75.2% in February 2026 and was lowest at 64% in May 2026. - Across the 11 months ending August 2026, French's’ estimated Share of Search among condiments worldwide increased from 71.9% to 74.3%. - Across the 11 months ending August 2026, French's’ estimated Share of Search among condiments worldwide peaked at 76.3% in July 2026 and was lowest at 71.9% in October 2025. - Across the 11 months ending August 2026, French's’ estimated Share of Search among mustard brands worldwide increased from 76.3% to 78.6%. - Across the 11 months ending August 2026, French's’ estimated Share of Search among mustard brands worldwide peaked at 82% in February 2026 and was lowest at 76.3% in October 2025. ## How did search popularity change for ketchup brands worldwide in August 2026? - In August 2026, Heinz gained estimated Share of Search among ketchup brands worldwide, from 12.3% to 14.3%. - In August 2026, Del Monte gained estimated Share of Search among ketchup brands worldwide, from 8.3% to 9.5%. - In August 2026, French's lost estimated Share of Search among ketchup brands worldwide, from 75.2% to 71.2%. - Primal Kitchen’s estimated Share of Search among ketchup brands worldwide has gained ground for 3 months in a row, from 1.7% to 2.3% in August 2026. - Estimated monthly branded searches for Hunt's worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026. - Estimated monthly branded searches for Sir Kensington's worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026. ## How did search popularity change for condiments worldwide in August 2026? - In August 2026, Heinz gained estimated Share of Search among condiments worldwide, from 12.5% to 14.9%. - In August 2026, French's lost estimated Share of Search among condiments worldwide, from 76.3% to 74.3%. ## How did search popularity change for mustard brands worldwide in August 2026? - In August 2026, Heinz gained estimated Share of Search among mustard brands worldwide, from 13.3% to 15.8%. - In August 2026, French's lost estimated Share of Search among mustard brands worldwide, from 81.2% to 78.6%. - Estimated monthly branded searches for Colman's worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ketchup brands | 823K | 70.9% | 1 | | Nov 2025 | Ketchup brands | 823K | 72.1% | 1 | | Dec 2025 | Ketchup brands | 823K | 72.5% | 1 | | Jan 2026 | Ketchup brands | 823K | 71.2% | 1 | | Feb 2026 | Ketchup brands | 823K | 75.2% | 1 | | Mar 2026 | Ketchup brands | 823K | 71.9% | 1 | | Apr 2026 | Ketchup brands | 823K | 71.6% | 1 | | May 2026 | Ketchup brands | 823K | 64% | 1 | | Jun 2026 | Ketchup brands | 823K | 73.2% | 1 | | Jul 2026 | Ketchup brands | 823K | 75.2% | 1 | | Aug 2026 | Ketchup brands | 823K | 71.2% | 1 | | Sep 2026 | Ketchup brands | — | — | — | | Oct 2025 | Condiments | 823K | 71.9% | 1 | | Nov 2025 | Condiments | 823K | 74.3% | 1 | | Dec 2025 | Condiments | 823K | 76.3% | 1 | | Jan 2026 | Condiments | 823K | 72.9% | 1 | | Feb 2026 | Condiments | 823K | 75.4% | 1 | | Mar 2026 | Condiments | 823K | 73.8% | 1 | | Apr 2026 | Condiments | 823K | 73.8% | 1 | | May 2026 | Condiments | 823K | 73.8% | 1 | | Jun 2026 | Condiments | 823K | 73.9% | 1 | | Jul 2026 | Condiments | 823K | 76.3% | 1 | | Aug 2026 | Condiments | 823K | 74.3% | 1 | | Sep 2026 | Condiments | — | — | — | | Oct 2025 | Mustard brands | 823K | 76.3% | 1 | | Nov 2025 | Mustard brands | 823K | 78.1% | 1 | | Dec 2025 | Mustard brands | 823K | 80.9% | 1 | | Jan 2026 | Mustard brands | 823K | 79.3% | 1 | | Feb 2026 | Mustard brands | 823K | 82% | 1 | | Mar 2026 | Mustard brands | 823K | 78% | 1 | | Apr 2026 | Mustard brands | 823K | 79.3% | 1 | | May 2026 | Mustard brands | 823K | 79.3% | 1 | | Jun 2026 | Mustard brands | 823K | 79.3% | 1 | | Jul 2026 | Mustard brands | 823K | 81.2% | 1 | | Aug 2026 | Mustard brands | 823K | 78.6% | 1 | | Sep 2026 | Mustard brands | — | — | — | ## How is French's measured? Brandwave collects information about searches that people make online using French's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “french's” ## Which ketchup brands compete with French's? - [Heinz](/demand/global-en/brands/heinz): Head-to-head: /demand/global-en/compare/frenchs-vs-heinz - [Del Monte](/demand/global-en/brands/del-monte): Head-to-head: /demand/global-en/compare/del-monte-vs-frenchs - [Hunt's](/demand/global-en/brands/hunts): Head-to-head: /demand/global-en/compare/frenchs-vs-hunts - [Primal Kitchen](/demand/global-en/brands/primal-kitchen): Head-to-head: /demand/global-en/compare/frenchs-vs-primal-kitchen - [Sir Kensington's](/demand/global-en/brands/sir-kensingtons): Head-to-head: /demand/global-en/compare/frenchs-vs-sir-kensingtons ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "French's: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/frenchs This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/frenchs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.