---
title: "Freetrade: search popularity and Share of Search worldwide"
description: "A UK investing app offering ISAs, SIPPs, and commission-free share dealing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/freetrade"
publisher: "Brandwave"
---

# Freetrade: search popularity and Share of Search worldwide

A UK investing app offering ISAs, SIPPs, and commission-free share dealing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Freetrade
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among retail investing and trading apps**: 0.62%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Retail investing and trading apps | 7 | 0.62% | 32.7K |

- [Retail investing and trading apps](/demand/global-en/categories/retail-investing-apps)

## How has branded search demand for Freetrade changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Freetrade worldwide fell from 56.1K to 32.7K.
- Across the 11 months ending August 2026, Freetrade’s estimated Share of Search among retail investing and trading apps worldwide held steady, from 0.87% to 0.62%.

## How did search popularity change for retail investing and trading apps worldwide in August 2026?

- In August 2026, Robinhood gained estimated Share of Search among retail investing and trading apps worldwide, from 35.4% to 39.1%.
- In August 2026, Trade Republic lost estimated Share of Search among retail investing and trading apps worldwide, from 24.7% to 23.3%.
- In August 2026, Trading 212 lost estimated Share of Search among retail investing and trading apps worldwide, from 13% to 12.4%.
- In August 2026, Wealthsimple lost estimated Share of Search among retail investing and trading apps worldwide, from 10.7% to 10%.
- In August 2026, eToro lost estimated Share of Search among retail investing and trading apps worldwide, from 9.7% to 9.1%.
- Estimated monthly branded searches for Webull worldwide fell 43.1% over 11 measured months, from 490K to 279K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Retail investing and trading apps | 56.1K | 0.87% | 7 |
| Nov 2025 | Retail investing and trading apps | 45.7K | 0.81% | 7 |
| Dec 2025 | Retail investing and trading apps | 38.5K | 0.75% | 7 |
| Jan 2026 | Retail investing and trading apps | 69.6K | 1.1% | 7 |
| Feb 2026 | Retail investing and trading apps | 57.6K | 0.98% | 7 |
| Mar 2026 | Retail investing and trading apps | 57.9K | 0.85% | 7 |
| Apr 2026 | Retail investing and trading apps | 56.7K | 0.89% | 7 |
| May 2026 | Retail investing and trading apps | 46.1K | 0.85% | 7 |
| Jun 2026 | Retail investing and trading apps | 39.1K | 0.65% | 7 |
| Jul 2026 | Retail investing and trading apps | 26.9K | 0.54% | 7 |
| Aug 2026 | Retail investing and trading apps | 32.7K | 0.62% | 7 |
| Sep 2026 | Retail investing and trading apps | — | — | — |

## How is Freetrade measured?

Brandwave collects information about searches that people make online using Freetrade’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “Freetrade”
- “freetrade app”
- “freetrade investing”
- “freetrade isa”
- “freetrade sipp”
- “freetrade stocks and shares isa”
- “freetrade uk”
- “freetrade uk app”

## Which retail investing and trading apps compete with Freetrade?

- [Robinhood](/demand/global-en/brands/robinhood)
- [Trade Republic](/demand/global-en/brands/trade-republic)
- [Trading 212](/demand/global-en/brands/trading-212): Head-to-head: /demand/global-en/compare/freetrade-vs-trading-212
- [Wealthsimple](/demand/global-en/brands/wealthsimple): Head-to-head: /demand/global-en/compare/freetrade-vs-wealthsimple
- [eToro](/demand/global-en/brands/etoro): Head-to-head: /demand/global-en/compare/etoro-vs-freetrade
- [Webull](/demand/global-en/brands/webull): Head-to-head: /demand/global-en/compare/freetrade-vs-webull
- [Public](/demand/global-en/brands/public): Head-to-head: /demand/global-en/compare/freetrade-vs-public

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Freetrade: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/freetrade

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/freetrade. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.