--- title: "Fred Perry: search popularity worldwide" description: "Fred Perry makes polo shirts and clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/fred-perry" publisher: "Brandwave" --- # Fred Perry: search popularity worldwide Fred Perry makes polo shirts and clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fred Perry - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among polo shirt brands**: 17.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Polo shirt brands | 2 | 17.2% | 67.6K | - [Polo shirt brands](/demand/global-en/categories/polo-shirt-brands) ## Top polo shirt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fred Perry was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fred Perry is the eighth most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ralph Lauren | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lacoste | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Peter Millar | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | J.Crew | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Uniqlo | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Sunspel | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Brooks Brothers | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Fred Perry | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Hugo Boss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tommy Hilfiger | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Psycho Bunny | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Original Penguin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about polo shirt brands - Asked ChatGPT "Which polo shirt brand should I buy?": 1. Lacoste, 2. Ralph Lauren, 3. Uniqlo, 4. J.Crew - Asked ChatGPT "What are the best polo shirt brands?": 1. Lacoste, 2. Ralph Lauren, 3. J.Crew, 4. Sunspel, 5. Brooks Brothers, 6. Fred Perry, 7. Uniqlo - Asked ChatGPT "What's the best polo shirt brand for men?": 1. Ralph Lauren, 2. Lacoste, 3. Peter Millar, 4. J.Crew, 5. Uniqlo - Searched Google, AI Overview "polo shirts": named none of the brands we track - Searched Google, AI Overview "mens polo shirts": 1. Peter Millar, 2. Ralph Lauren Not named in any answer: Hugo Boss, Tommy Hilfiger, Psycho Bunny and Original Penguin. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for Fred Perry changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Fred Perry worldwide held steady, from 622K to 618K. - Across the 12 months ending September 2026, Fred Perry’s share of searches among polo shirt brands worldwide decreased from 22.9% to 17.2%. - Across the 12 months ending September 2026, Fred Perry’s share of searches among polo shirt brands worldwide peaked at 23.9% in January 2026 and was lowest at 15.6% in June 2026. ## How did search popularity change for polo shirt brands worldwide in September 2026? - In September 2026, Peter Millar gained share of searches among polo shirt brands worldwide, from 12.6% to 15.4%. - In September 2026, Sunspel lost share of searches among polo shirt brands worldwide, from 5.6% to 3.8%. - In September 2026, Fred Perry lost share of searches among polo shirt brands worldwide, from 18.2% to 17.2%. - Hugo Boss’ share of searches among polo shirt brands worldwide has gained ground for 3 months in a row, from 5% to 6.3% in September 2026. - Ralph Lauren’s share of searches among polo shirt brands worldwide has lost ground for 3 months in a row, from 41.1% to 28% in September 2026. - Original Penguin’s share of searches among polo shirt brands worldwide has lost ground for 3 months in a row, from 2.5% to 1.7% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Polo shirt brands | 71.7K | 22.9% | 2 | | Nov 2025 | Polo shirt brands | 71.7K | 20% | 2 | | Dec 2025 | Polo shirt brands | 87.6K | 21.1% | 2 | | Jan 2026 | Polo shirt brands | 67.6K | 23.9% | 2 | | Feb 2026 | Polo shirt brands | 62.7K | 19.5% | 2 | | Mar 2026 | Polo shirt brands | 82.6K | 20.2% | 2 | | Apr 2026 | Polo shirt brands | 93.6K | 18.9% | 2 | | May 2026 | Polo shirt brands | 107K | 17.7% | 2 | | Jun 2026 | Polo shirt brands | 93.6K | 15.6% | 2 | | Jul 2026 | Polo shirt brands | 93.6K | 17.2% | 2 | | Aug 2026 | Polo shirt brands | 87.6K | 18.2% | 2 | | Sep 2026 | Polo shirt brands | 67.6K | 17.2% | 2 | ## How are Fred Perry’s branded searches counted? Brandwave collects information about searches that people make online using Fred Perry’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fred perry” - “fred perry polo” - “fred perry polo shirt” ## Which polo shirt brands compete with Fred Perry? - [Ralph Lauren](/demand/global-en/brands/ralph-lauren): Head-to-head: /demand/global-en/compare/fred-perry-vs-ralph-lauren - [Lacoste](/demand/global-en/brands/lacoste): Head-to-head: /demand/global-en/compare/fred-perry-vs-lacoste - [Peter Millar](/demand/global-en/brands/peter-millar): Head-to-head: /demand/global-en/compare/fred-perry-vs-peter-millar - [Hugo Boss](/demand/global-en/brands/hugo-boss): Head-to-head: /demand/global-en/compare/fred-perry-vs-hugo-boss - [Tommy Hilfiger](/demand/global-en/brands/tommy-hilfiger): Head-to-head: /demand/global-en/compare/fred-perry-vs-tommy-hilfiger - [Sunspel](/demand/global-en/brands/sunspel) - [Brooks Brothers](/demand/global-en/brands/brooks-brothers) - [Uniqlo](/demand/global-en/brands/uniqlo) - [Psycho Bunny](/demand/global-en/brands/psycho-bunny) - [Original Penguin](/demand/global-en/brands/original-penguin) - [J.Crew](/demand/global-en/brands/j-crew) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Fred Perry: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/fred-perry This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/fred-perry. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.