---
title: "Frase: search popularity and Share of Search worldwide"
description: "Frase is an SEO content optimization platform that helps marketing teams improve content visibility in search. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/frase"
publisher: "Brandwave"
---

# Frase: search popularity and Share of Search worldwide

Frase is an SEO content optimization platform that helps marketing teams improve content visibility in search. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Frase
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among SEO content optimization platforms**: 7.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| SEO content optimization platforms | 4 | 7.9% | 890 |

- [SEO content optimization platforms](/demand/global-en/categories/seo-content-optimization-platforms)

## How has branded search demand for Frase changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Frase worldwide fell from 1.6K to 890.
- Across the 11 months ending August 2026, Frase’s estimated Share of Search among SEO content optimization platforms worldwide peaked at 8.8% in July 2026 and was lowest at 5.4% in March 2026.

## How did search popularity change for SEO content optimization platforms worldwide in August 2026?

- In August 2026, Clearscope gained estimated Share of Search among SEO content optimization platforms worldwide, from 24.2% to 24.8%.
- In August 2026, NeuronWriter gained estimated Share of Search among SEO content optimization platforms worldwide, from 47.9% to 48.5%.
- In August 2026, Frase lost estimated Share of Search among SEO content optimization platforms worldwide, from 8.8% to 7.9%.
- MarketMuse’s estimated Share of Search among SEO content optimization platforms worldwide has lost ground for 3 months in a row, from 20.1% to 17.2% in August 2026.
- Estimated monthly branded searches for Surfer worldwide fell 35.7% over 11 measured months, from 280 to 180 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | SEO content optimization platforms | 1.6K | 7.6% | 4 |
| Nov 2025 | SEO content optimization platforms | 1.6K | 7.7% | 4 |
| Dec 2025 | SEO content optimization platforms | 1K | 5.7% | 4 |
| Jan 2026 | SEO content optimization platforms | 1.3K | 6.4% | 4 |
| Feb 2026 | SEO content optimization platforms | 1K | 6% | 4 |
| Mar 2026 | SEO content optimization platforms | 1K | 5.4% | 4 |
| Apr 2026 | SEO content optimization platforms | 1K | 6.5% | 4 |
| May 2026 | SEO content optimization platforms | 1K | 7.2% | 4 |
| Jun 2026 | SEO content optimization platforms | 890 | 7.4% | 4 |
| Jul 2026 | SEO content optimization platforms | 1K | 8.8% | 4 |
| Aug 2026 | SEO content optimization platforms | 890 | 7.9% | 4 |
| Sep 2026 | SEO content optimization platforms | — | — | — |

## How is Frase measured?

Brandwave collects information about searches that people make online using Frase’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “frase content optimization”
- “frase.io”

## Which SEO content optimization platforms compete with Frase?

- [NeuronWriter](/demand/global-en/brands/neuronwriter): Head-to-head: /demand/global-en/compare/frase-vs-neuronwriter
- [Clearscope](/demand/global-en/brands/clearscope): Head-to-head: /demand/global-en/compare/clearscope-vs-frase
- [MarketMuse](/demand/global-en/brands/marketmuse): Head-to-head: /demand/global-en/compare/frase-vs-marketmuse
- [Surfer](/demand/global-en/brands/surfer): Head-to-head: /demand/global-en/compare/frase-vs-surfer

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Frase: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/frase

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/frase. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.