--- title: "Franklin Electric: search popularity worldwide" description: "Franklin Electric is a submersible pump brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/franklin-electric" publisher: "Brandwave" --- # Franklin Electric: search popularity worldwide Franklin Electric is a submersible pump brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Franklin Electric - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among water pump brands**: 5.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Water pump brands | 3 | 5.9% | 18.1K | | Submersible pump brands | 2 | 8.4% | 18.1K | - [Water pump brands](/demand/global-en/categories/water-pump-brands) - [Submersible pump brands](/demand/global-en/categories/submersible-pump-brands) ## Top water pump brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Franklin Electric was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Franklin Electric is the third most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Grundfos | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Goulds Water Technology | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Franklin Electric | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | DAB | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Davey | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | WAYNE | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Pedrollo | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Wilo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Onga | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lowara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about water pump brands - Asked ChatGPT "Which water pump brand should I buy?": 1. Goulds Water Technology, 2. Franklin Electric, 3. Grundfos - Asked ChatGPT "What are the best water pump brands?": 1. Grundfos, 2. Goulds Water Technology, 3. Franklin Electric, 4. WAYNE, 5. Pedrollo - Asked ChatGPT "What's the best water pump brand for home water pressure?": 1. Grundfos, 2. DAB, 3. Davey, 4. Goulds Water Technology - Searched Google, AI Overview "water pump for home": named none of the brands we track - Searched Google, AI Overview "well water pump": named none of the brands we track Not named in any answer: Wilo, Onga and Lowara. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Franklin Electric changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Franklin Electric worldwide held steady at 18.1K. - Across the 12 months ending September 2026, Franklin Electric’s share of searches among water pump brands worldwide increased from 5.1% to 5.9%. - Across the 12 months ending September 2026, Franklin Electric’s share of searches among water pump brands worldwide peaked at 6.8% in April 2026 and was lowest at 5% in December 2025. - Across the 12 months ending September 2026, Franklin Electric rose from 4th to 3rd among water pump brands worldwide. - Across the 12 months ending September 2026, Franklin Electric’s share of searches among submersible pump brands worldwide increased from 7.2% to 8.4%. - Across the 12 months ending September 2026, Franklin Electric’s share of searches among submersible pump brands worldwide peaked at 10.1% in April 2026 and was lowest at 7.1% in December 2025. ## How did search popularity change for water pump brands worldwide in September 2026? - In September 2026, Grundfos gained share of searches among water pump brands worldwide, from 49.9% to 54.2%. - In September 2026, Wilo lost share of searches among water pump brands worldwide, from 22.3% to 19.9%. - In September 2026, Franklin Electric lost share of searches among water pump brands worldwide, from 6.7% to 5.9%. - In September 2026, Pedrollo lost share of searches among water pump brands worldwide, from 6.7% to 5.9%. - In September 2026, Onga lost share of searches among water pump brands worldwide, from 5.5% to 4.9%. - Estimated monthly branded searches for Goulds Water Technology worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026. ## How did search popularity change for submersible pump brands worldwide in September 2026? - In September 2026, Grundfos gained share of searches among submersible pump brands worldwide, from 73.3% to 76.6%. - In September 2026, Franklin Electric lost share of searches among submersible pump brands worldwide, from 9.8% to 8.4%. - In September 2026, Zoeller lost share of searches among submersible pump brands worldwide, from 3.6% to 2.5%. - In September 2026, Liberty Pumps lost share of searches among submersible pump brands worldwide, from 6.6% to 5.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Water pump brands | 18.1K | 5.1% | 4 | | Nov 2025 | Water pump brands | 18.1K | 5.7% | 3 | | Dec 2025 | Water pump brands | 14.8K | 5% | 4 | | Jan 2026 | Water pump brands | 18.1K | 5.1% | 3 | | Feb 2026 | Water pump brands | 18.1K | 6% | 3 | | Mar 2026 | Water pump brands | 18.1K | 5.6% | 4 | | Apr 2026 | Water pump brands | 22.2K | 6.8% | 3 | | May 2026 | Water pump brands | 18.1K | 5.9% | 4 | | Jun 2026 | Water pump brands | 18.1K | 6% | 3 | | Jul 2026 | Water pump brands | 18.1K | 6.6% | 4 | | Aug 2026 | Water pump brands | 18.1K | 6.7% | 3 | | Sep 2026 | Water pump brands | 18.1K | 5.9% | 3 | | Oct 2025 | Submersible pump brands | 18.1K | 7.2% | 2 | | Nov 2025 | Submersible pump brands | 18.1K | 8.4% | 2 | | Dec 2025 | Submersible pump brands | 14.8K | 7.1% | 2 | | Jan 2026 | Submersible pump brands | 18.1K | 7.2% | 2 | | Feb 2026 | Submersible pump brands | 18.1K | 8.5% | 2 | | Mar 2026 | Submersible pump brands | 18.1K | 8.3% | 2 | | Apr 2026 | Submersible pump brands | 22.2K | 10.1% | 2 | | May 2026 | Submersible pump brands | 18.1K | 8.5% | 2 | | Jun 2026 | Submersible pump brands | 18.1K | 8.5% | 2 | | Jul 2026 | Submersible pump brands | 18.1K | 9.8% | 2 | | Aug 2026 | Submersible pump brands | 18.1K | 9.8% | 2 | | Sep 2026 | Submersible pump brands | 18.1K | 8.4% | 2 | ## How are Franklin Electric’s branded searches counted? Brandwave collects information about searches that people make online using Franklin Electric’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “franklin electric” ## Which water pump brands compete with Franklin Electric? - [Grundfos](/demand/global-en/brands/grundfos): Head-to-head: /demand/global-en/compare/franklin-electric-vs-grundfos - [Wilo](/demand/global-en/brands/wilo): Head-to-head: /demand/global-en/compare/franklin-electric-vs-wilo - [Pedrollo](/demand/global-en/brands/pedrollo): Head-to-head: /demand/global-en/compare/franklin-electric-vs-pedrollo - [Onga](/demand/global-en/brands/onga): Head-to-head: /demand/global-en/compare/franklin-electric-vs-onga - [DAB](/demand/global-en/brands/dab): Head-to-head: /demand/global-en/compare/dab-vs-franklin-electric - [Lowara](/demand/global-en/brands/lowara) - [Davey](/demand/global-en/brands/davey) - [WAYNE](/demand/global-en/brands/wayne) - [Goulds Water Technology](/demand/global-en/brands/goulds-water-technology) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Franklin Electric: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/franklin-electric This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/franklin-electric. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.