---
title: "Fox's: search popularity worldwide"
description: "Fox's is biscuit brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/foxs"
publisher: "Brandwave"
---

# Fox's: search popularity worldwide

Fox's is biscuit brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Fox's
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among cookie brands**: 72%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cookie brands | 1 | 72% | 3.4M |

- [Cookie brands](/demand/global-en/categories/cookie-brands)

## How has branded search demand for Fox's changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Fox's worldwide fell from 4.1M to 3.4M.
- Across the 11 months ending August 2026, Fox's’ estimated Share of Search among cookie brands worldwide decreased from 76.5% to 72%.
- Across the 11 months ending August 2026, Fox's’ estimated Share of Search among cookie brands worldwide peaked at 78.2% in July 2026 and was lowest at 72% in August 2026.

## How did search popularity change for cookie brands worldwide in August 2026?

- In August 2026, Oreo gained estimated Share of Search among cookie brands worldwide, from 12.8% to 17.5%.
- In August 2026, Tim Tam gained estimated Share of Search among cookie brands worldwide, from 4.7% to 5.2%.
- In August 2026, Fox's lost estimated Share of Search among cookie brands worldwide, from 78.2% to 72%.
- In August 2026, Keebler rose from 6th to 5th among cookie brands worldwide.
- In August 2026, Walkers fell from 5th to 6th among cookie brands worldwide.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cookie brands | 4.1M | 76.5% | 1 |
| Nov 2025 | Cookie brands | 4.1M | 77.8% | 1 |
| Dec 2025 | Cookie brands | 4.1M | 77.2% | 1 |
| Jan 2026 | Cookie brands | 4.1M | 75.7% | 1 |
| Feb 2026 | Cookie brands | 4.1M | 78.2% | 1 |
| Mar 2026 | Cookie brands | 4.1M | 75.9% | 1 |
| Apr 2026 | Cookie brands | 4.1M | 76.8% | 1 |
| May 2026 | Cookie brands | 4.1M | 76.6% | 1 |
| Jun 2026 | Cookie brands | 4.1M | 75.2% | 1 |
| Jul 2026 | Cookie brands | 4.1M | 78.2% | 1 |
| Aug 2026 | Cookie brands | 3.4M | 72% | 1 |
| Sep 2026 | Cookie brands | — | — | — |

## How is Fox's measured?

Brandwave collects information about searches that people make online using Fox's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “fox s”
- “foxs”
- “foxs biscuits”

## Which cookie brands compete with Fox's?

- [Oreo](/demand/global-en/brands/oreo): Head-to-head: /demand/global-en/compare/foxs-vs-oreo
- [Tim Tam](/demand/global-en/brands/tim-tam): Head-to-head: /demand/global-en/compare/foxs-vs-tim-tam
- [Chips Ahoy](/demand/global-en/brands/chips-ahoy): Head-to-head: /demand/global-en/compare/chips-ahoy-vs-foxs
- [Keebler](/demand/global-en/brands/keebler): Head-to-head: /demand/global-en/compare/foxs-vs-keebler
- [Walkers](/demand/global-en/brands/walkers): Head-to-head: /demand/global-en/compare/foxs-vs-walkers

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Fox's: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/foxs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/foxs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.