--- title: "Fourth Element: search popularity worldwide" description: "A British maker of wetsuits and dive wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/fourth-element" publisher: "Brandwave" --- # Fourth Element: search popularity worldwide A British maker of wetsuits and dive wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fourth Element - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among dive gear brands**: 5.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dive gear brands | 5 | 5.3% | 6.6K | - [Dive gear brands](/demand/global-en/categories/dive-gear-brands) ## Top dive gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fourth Element was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Fourth Element is the seventh most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scubapro | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Aqua Lung | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Shearwater | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Mares | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Cressi | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Apeks | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Fourth Element | 7th | 1 of 3 | 2 of 2 | 3 of 5 | ## Every AI answer about dive gear brands - Asked ChatGPT "Which dive gear brand should I buy?": 1. Scubapro, 2. Aqua Lung, 3. Shearwater, 4. Mares, 5. Cressi - Asked ChatGPT "What are the best dive gear brands?": 1. Scubapro, 2. Apeks, 3. Shearwater, 4. Mares, 5. Fourth Element, 6. Aqua Lung, 7. Cressi - Asked ChatGPT "What's the best dive gear brand for a recreational diver?": 1. Scubapro, 2. Aqua Lung, 3. Mares, 4. Cressi, 5. Shearwater - Searched Google, AI Overview "best dive gear": 1. Scubapro, 2. Aqua Lung, 3. Shearwater, 4. Cressi, 5. Fourth Element, 6. Apeks, 7. Mares - Searched Google, AI Overview "scuba gear brands": 1. Scubapro, 2. Aqua Lung, 3. Cressi, 4. Mares, 5. Shearwater, 6. Apeks, 7. Fourth Element Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Fourth Element changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Fourth Element worldwide held steady at 6.6K. - Across the 12 months ending September 2026, Fourth Element’s share of searches among dive gear brands worldwide peaked at 5.4% in December 2025 and was lowest at 4.4% in July 2026. ## How did search popularity change for dive gear brands worldwide in September 2026? - In September 2026, Aqua Lung overtook Cressi to become the leader among dive gear brands worldwide, with 32.3% of the searches. - In September 2026, Fourth Element gained share of searches among dive gear brands worldwide, from 4.4% to 5.3%. - In September 2026, Cressi lost share of searches among dive gear brands worldwide, from 32.6% to 26.4%. - Estimated monthly branded searches for Apeks worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dive gear brands | 6.6K | 5.4% | 5 | | Nov 2025 | Dive gear brands | 6.6K | 5.1% | 6 | | Dec 2025 | Dive gear brands | 6.6K | 5.4% | 5 | | Jan 2026 | Dive gear brands | 6.6K | 5.3% | 5 | | Feb 2026 | Dive gear brands | 5.4K | 4.9% | 6 | | Mar 2026 | Dive gear brands | 5.4K | 4.5% | 6 | | Apr 2026 | Dive gear brands | 5.4K | 4.5% | 6 | | May 2026 | Dive gear brands | 6.6K | 4.8% | 6 | | Jun 2026 | Dive gear brands | 6.6K | 4.4% | 5 | | Jul 2026 | Dive gear brands | 6.6K | 4.4% | 5 | | Aug 2026 | Dive gear brands | 6.6K | 4.4% | 5 | | Sep 2026 | Dive gear brands | 6.6K | 5.3% | 5 | ## How are Fourth Element’s branded searches counted? Brandwave collects information about searches that people make online using Fourth Element’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fourth element” ## Which dive gear brands compete with Fourth Element? - [Aqua Lung](/demand/global-en/brands/aqua-lung) - [Cressi](/demand/global-en/brands/cressi): Head-to-head: /demand/global-en/compare/cressi-vs-fourth-element - [Scubapro](/demand/global-en/brands/scubapro): Head-to-head: /demand/global-en/compare/fourth-element-vs-scubapro - [Apeks](/demand/global-en/brands/apeks): Head-to-head: /demand/global-en/compare/apeks-vs-fourth-element - [Shearwater](/demand/global-en/brands/shearwater): Head-to-head: /demand/global-en/compare/fourth-element-vs-shearwater - [Mares](/demand/global-en/brands/mares): Head-to-head: /demand/global-en/compare/fourth-element-vs-mares ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Fourth Element: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/fourth-element This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/fourth-element. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.