--- title: "Fossil: search popularity worldwide" description: "Fossil is a watch brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/fossil" publisher: "Brandwave" --- # Fossil: search popularity worldwide Fossil is a watch brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fossil - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among watch brands**: 5.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Watch brands | 6 | 5.4% | 838K | | Wallet brands | 1 | 36.7% | 838K | - [Watch brands](/demand/global-en/categories/watch-brands) - [Wallet brands](/demand/global-en/categories/wallet-brands) ## How has branded search demand for Fossil changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Fossil worldwide held steady, from 841K to 838K. - Across the 12 months ending September 2026, Fossil’s estimated Share of Search among watch brands worldwide peaked at 7.2% in January 2026 and was lowest at 5% in June 2026. - Across the 12 months ending September 2026, Fossil’s estimated Share of Search among wallet brands worldwide decreased from 39.8% to 36.7%. - Across the 12 months ending September 2026, Fossil’s estimated Share of Search among wallet brands worldwide peaked at 41.8% in January 2026 and was lowest at 32.3% in August 2026. ## How did search popularity change for watch brands worldwide in September 2026? - Rolex’s estimated Share of Search among watch brands worldwide has gained ground for 3 months in a row, from 24.4% to 26.4% in September 2026. - Estimated monthly branded searches for Citizen worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026. - Estimated monthly branded searches for Casio worldwide rose 18.9% over 12 measured months, from 4.5M to 5.3M in September 2026. - Estimated monthly branded searches for TAG Heuer worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026. ## How did search popularity change for wallet brands worldwide in September 2026? - In September 2026, Fossil gained estimated Share of Search among wallet brands worldwide, from 32.3% to 36.7%. - In September 2026, Secrid gained estimated Share of Search among wallet brands worldwide, from 10.6% to 13.4%. - In September 2026, Ridge gained estimated Share of Search among wallet brands worldwide, from 25.7% to 26.4%. - In September 2026, Herschel lost estimated Share of Search among wallet brands worldwide, from 20.9% to 13.6%. - In September 2026, Bellroy lost estimated Share of Search among wallet brands worldwide, from 10.5% to 9.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Watch brands | 841K | 5.7% | 6 | | Nov 2025 | Watch brands | 1M | 6.4% | 6 | | Dec 2025 | Watch brands | 1M | 6.2% | 6 | | Jan 2026 | Watch brands | 1M | 7.2% | 5 | | Feb 2026 | Watch brands | 838K | 6.4% | 5 | | Mar 2026 | Watch brands | 838K | 6% | 6 | | Apr 2026 | Watch brands | 838K | 6.1% | 6 | | May 2026 | Watch brands | 838K | 5.7% | 6 | | Jun 2026 | Watch brands | 691K | 5% | 6 | | Jul 2026 | Watch brands | 688K | 5.1% | 6 | | Aug 2026 | Watch brands | 841K | 5.4% | 6 | | Sep 2026 | Watch brands | 838K | 5.4% | 6 | | Oct 2025 | Wallet brands | 841K | 39.8% | 1 | | Nov 2025 | Wallet brands | 1M | 33.9% | 1 | | Dec 2025 | Wallet brands | 1M | 33% | 2 | | Jan 2026 | Wallet brands | 1M | 41.8% | 1 | | Feb 2026 | Wallet brands | 838K | 41.6% | 1 | | Mar 2026 | Wallet brands | 838K | 37.7% | 1 | | Apr 2026 | Wallet brands | 838K | 39.9% | 1 | | May 2026 | Wallet brands | 838K | 38.1% | 1 | | Jun 2026 | Wallet brands | 691K | 32.5% | 1 | | Jul 2026 | Wallet brands | 688K | 33.1% | 1 | | Aug 2026 | Wallet brands | 841K | 32.3% | 1 | | Sep 2026 | Wallet brands | 838K | 36.7% | 1 | ## How is Fossil measured? Brandwave collects information about searches that people make online using Fossil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fossil” - “fossil wallet” ## Which watch brands compete with Fossil? - [Casio](/demand/global-en/brands/casio) - [Rolex](/demand/global-en/brands/rolex) - [Seiko](/demand/global-en/brands/seiko): Head-to-head: /demand/global-en/compare/fossil-vs-seiko - [Tissot](/demand/global-en/brands/tissot): Head-to-head: /demand/global-en/compare/fossil-vs-tissot - [TAG Heuer](/demand/global-en/brands/tag-heuer): Head-to-head: /demand/global-en/compare/fossil-vs-tag-heuer - [Omega](/demand/global-en/brands/omega): Head-to-head: /demand/global-en/compare/fossil-vs-omega - [Citizen](/demand/global-en/brands/citizen): Head-to-head: /demand/global-en/compare/citizen-vs-fossil ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Fossil: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/fossil This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/fossil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.