---
title: "Fossil: search popularity and Share of Search worldwide"
description: "Fossil makes wallets and accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/fossil-wallets"
publisher: "Brandwave"
---

# Fossil: search popularity and Share of Search worldwide

Fossil makes wallets and accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Fossil
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among wallet brands**: 2.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Wallet brands | 5 | 2.2% | 18.1K |

- [Wallet brands](/demand/global-en/categories/wallet-brands)

## How has branded search demand for Fossil changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Fossil worldwide held steady at 18.1K.
- Across the 11 months ending August 2026, Fossil’s estimated Share of Search among wallet brands worldwide peaked at 3.5% in December 2025 and was lowest at 1.9% in March 2026.

## How did search popularity change for wallet brands worldwide in August 2026?

- Herschel’s estimated Share of Search among wallet brands worldwide has gained ground for 3 months in a row, from 3.7% to 4.9% in August 2026.
- Estimated monthly branded searches for Bellroy worldwide rose 24.6% over 11 measured months, from 220K to 274K in August 2026.
- Estimated monthly branded searches for Ridge worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wallet brands | 18.1K | 2.5% | 5 |
| Nov 2025 | Wallet brands | 27.1K | 2.7% | 5 |
| Dec 2025 | Wallet brands | 33.1K | 3.5% | 4 |
| Jan 2026 | Wallet brands | 22.2K | 2.7% | 5 |
| Feb 2026 | Wallet brands | 14.8K | 2.3% | 5 |
| Mar 2026 | Wallet brands | 14.8K | 1.9% | 5 |
| Apr 2026 | Wallet brands | 14.8K | 2.1% | 5 |
| May 2026 | Wallet brands | 14.8K | 2% | 5 |
| Jun 2026 | Wallet brands | 18.1K | 2.4% | 5 |
| Jul 2026 | Wallet brands | 14.8K | 2.2% | 5 |
| Aug 2026 | Wallet brands | 18.1K | 2.2% | 5 |
| Sep 2026 | Wallet brands | — | — | — |

## How is Fossil measured?

Brandwave collects information about searches that people make online using Fossil’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “fossil wallet”

## Which wallet brands compete with Fossil?

- [Ridge](/demand/global-en/brands/ridge): Head-to-head: /demand/global-en/compare/fossil-wallets-vs-ridge
- [Bellroy](/demand/global-en/brands/bellroy): Head-to-head: /demand/global-en/compare/bellroy-vs-fossil-wallets
- [Secrid](/demand/global-en/brands/secrid): Head-to-head: /demand/global-en/compare/fossil-wallets-vs-secrid
- [Herschel](/demand/global-en/brands/herschel): Head-to-head: /demand/global-en/compare/fossil-wallets-vs-herschel

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Fossil: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/fossil-wallets

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/fossil-wallets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.