--- title: "Fortinet: search popularity worldwide" description: "Fortinet is a cybersecurity vendor. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/fortinet" publisher: "Brandwave" --- # Fortinet: search popularity worldwide Fortinet is a cybersecurity vendor. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fortinet - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among endpoint protection brands**: 14.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Endpoint protection brands | 3 | 14.4% | 301K | | Cybersecurity vendors | 2 | 26% | 301K | - [Endpoint protection brands](/demand/global-en/categories/endpoint-protection-brands) - [Cybersecurity vendors](/demand/global-en/categories/cybersecurity-companies) ## How has branded search demand for Fortinet changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Fortinet worldwide fell from 368K to 301K. - Across the 12 months ending September 2026, Fortinet’s estimated Share of Search among endpoint protection brands worldwide decreased from 17.3% to 14.4%. - Across the 12 months ending September 2026, Fortinet’s estimated Share of Search among endpoint protection brands worldwide peaked at 22.4% in June 2026 and was lowest at 13.9% in March 2026. - Across the 12 months ending September 2026, Fortinet fell from 2nd to 3rd among endpoint protection brands worldwide. - Across the 12 months ending September 2026, Fortinet’s estimated Share of Search among cybersecurity vendors worldwide decreased from 29.6% to 26%. - Across the 12 months ending September 2026, Fortinet’s estimated Share of Search among cybersecurity vendors worldwide peaked at 36.6% in June 2026 and was lowest at 26% in September 2026. - Across the 12 months ending September 2026, Fortinet fell from 1st to 2nd among cybersecurity vendors worldwide. ## How did search popularity change for endpoint protection brands worldwide in September 2026? - In September 2026, CrowdStrike overtook Fortinet to rank 2nd among endpoint protection brands worldwide, with 15.6% estimated Share of Search. - In September 2026, Malwarebytes gained estimated Share of Search among endpoint protection brands worldwide, from 47% to 49.2%. - In September 2026, Acronis gained estimated Share of Search among endpoint protection brands worldwide, from 3.3% to 4.4%. - In September 2026, Fortinet lost estimated Share of Search among endpoint protection brands worldwide, from 16.3% to 14.4%. - In September 2026, ESET lost estimated Share of Search among endpoint protection brands worldwide, from 13.6% to 12.1%. - In September 2026, SentinelOne lost estimated Share of Search among endpoint protection brands worldwide, from 5.1% to 4.5%. ## How did search popularity change for cybersecurity vendors worldwide in September 2026? - In September 2026, CrowdStrike overtook Fortinet to become the leader among cybersecurity vendors worldwide, with 28.1% estimated Share of Search. - In September 2026, Fortinet lost estimated Share of Search among cybersecurity vendors worldwide, from 27.5% to 26%. - In September 2026, Check Point lost estimated Share of Search among cybersecurity vendors worldwide, from 15.1% to 14.2%. - In September 2026, Palo Alto Networks lost estimated Share of Search among cybersecurity vendors worldwide, from 12.3% to 11.6%. - Estimated monthly branded searches for Darktrace worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026. - Estimated monthly branded searches for Sophos worldwide fell 18.2% over 12 measured months, from 244K to 199K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Endpoint protection brands | 368K | 17.3% | 2 | | Nov 2025 | Endpoint protection brands | 368K | 16.7% | 2 | | Dec 2025 | Endpoint protection brands | 301K | 16.3% | 2 | | Jan 2026 | Endpoint protection brands | 368K | 16.5% | 2 | | Feb 2026 | Endpoint protection brands | 301K | 15.9% | 2 | | Mar 2026 | Endpoint protection brands | 301K | 13.9% | 3 | | Apr 2026 | Endpoint protection brands | 301K | 14.5% | 2 | | May 2026 | Endpoint protection brands | 368K | 19.2% | 2 | | Jun 2026 | Endpoint protection brands | 450K | 22.4% | 2 | | Jul 2026 | Endpoint protection brands | 301K | 16.2% | 2 | | Aug 2026 | Endpoint protection brands | 301K | 16.3% | 2 | | Sep 2026 | Endpoint protection brands | 301K | 14.4% | 3 | | Oct 2025 | Cybersecurity vendors | 368K | 29.6% | 1 | | Nov 2025 | Cybersecurity vendors | 368K | 32.4% | 1 | | Dec 2025 | Cybersecurity vendors | 301K | 29% | 1 | | Jan 2026 | Cybersecurity vendors | 368K | 30.8% | 1 | | Feb 2026 | Cybersecurity vendors | 301K | 27.6% | 1 | | Mar 2026 | Cybersecurity vendors | 301K | 26.3% | 2 | | Apr 2026 | Cybersecurity vendors | 301K | 27.7% | 1 | | May 2026 | Cybersecurity vendors | 368K | 32.2% | 1 | | Jun 2026 | Cybersecurity vendors | 450K | 36.6% | 1 | | Jul 2026 | Cybersecurity vendors | 301K | 27.9% | 1 | | Aug 2026 | Cybersecurity vendors | 301K | 27.5% | 1 | | Sep 2026 | Cybersecurity vendors | 301K | 26% | 2 | ## How is Fortinet measured? Brandwave collects information about searches that people make online using Fortinet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fortinet” ## Which endpoint protection brands compete with Fortinet? - [Malwarebytes](/demand/global-en/brands/malwarebytes): Head-to-head: /demand/global-en/compare/fortinet-vs-malwarebytes - [CrowdStrike](/demand/global-en/brands/crowdstrike): Head-to-head: /demand/global-en/compare/crowdstrike-vs-fortinet - [ESET](/demand/global-en/brands/eset): Head-to-head: /demand/global-en/compare/eset-vs-fortinet - [SentinelOne](/demand/global-en/brands/sentinelone): Head-to-head: /demand/global-en/compare/fortinet-vs-sentinelone - [Acronis](/demand/global-en/brands/acronis): Head-to-head: /demand/global-en/compare/acronis-vs-fortinet ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Fortinet: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/fortinet This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/fortinet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.