--- title: "Forrester Research: search popularity worldwide" description: "Forrester is a research and advisory firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/forrester" publisher: "Brandwave" --- # Forrester Research: search popularity worldwide Forrester is a research and advisory firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Forrester Research - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among market research companies**: 0.35% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Market research companies | 11 | 0.35% | 3.6K | - [Market research companies](/demand/global-en/categories/market-research-companies) ## Top market research companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Forrester Research was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Forrester Research is the fifth most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ipsos | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kantar | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Nielsen | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | NielsenIQ | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Forrester Research | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Circana | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | YouGov | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Touchstone Research | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Mintel | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | B2B International | 10th | 0 of 3 | 2 of 2 | 2 of 5 | | Euromonitor | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | GfK | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Verian | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about market research companies - Asked ChatGPT "Which market research company should I hire?": 1. Ipsos, 2. Kantar, 3. NielsenIQ - Asked ChatGPT "What are the best market research companies?": 1. Ipsos, 2. Kantar, 3. NielsenIQ, 4. Circana, 5. Mintel, 6. YouGov, 7. Euromonitor, 8. Forrester Research - Asked ChatGPT "What's the best market research company for consumer insights?": 1. Ipsos, 2. Kantar, 3. NielsenIQ, 4. Circana, 5. YouGov, 6. Touchstone Research - Searched Google, AI Overview "market research companies": 1. Nielsen, 2. Ipsos, 3. Forrester Research, 4. Touchstone Research, 5. B2B International - Searched Google, AI Overview "market research firm": 1. Nielsen, 2. Ipsos, 3. Forrester Research, 4. B2B International Not named in any answer: GfK and Verian. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Forrester Research changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Forrester Research worldwide fell from 6.6K to 3.6K. - Across the 12 months ending September 2026, Forrester Research’s share of searches among market research companies worldwide held steady, from 0.57% to 0.35%. ## How did search popularity change for market research companies worldwide in September 2026? - In September 2026, YouGov overtook NielsenIQ to rank 2nd among market research companies worldwide, with 24.1% of the searches. - In September 2026, GfK overtook Kantar to rank 4th among market research companies worldwide, with 8.9% of the searches. - In September 2026, Ipsos lost share of searches among market research companies worldwide, from 26% to 24.1%. - In September 2026, NielsenIQ lost share of searches among market research companies worldwide, from 24.1% to 22.4%. - In September 2026, Nielsen lost share of searches among market research companies worldwide, from 1.9% to 1.2%. - In September 2026, Kantar lost share of searches among market research companies worldwide, from 9.6% to 8.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Market research companies | 6.6K | 0.57% | 11 | | Nov 2025 | Market research companies | 4.4K | 0.43% | 11 | | Dec 2025 | Market research companies | 4.4K | 0.48% | 11 | | Jan 2026 | Market research companies | 4.4K | 0.43% | 11 | | Feb 2026 | Market research companies | 5.4K | 0.58% | 11 | | Mar 2026 | Market research companies | 5.4K | 0.5% | 11 | | Apr 2026 | Market research companies | 4.4K | 0.4% | 11 | | May 2026 | Market research companies | 3.6K | 0.35% | 11 | | Jun 2026 | Market research companies | 3.6K | 0.36% | 11 | | Jul 2026 | Market research companies | 3.6K | 0.39% | 11 | | Aug 2026 | Market research companies | 3.6K | 0.38% | 11 | | Sep 2026 | Market research companies | 3.6K | 0.35% | 11 | ## How are Forrester Research’s branded searches counted? Brandwave collects information about searches that people make online using Forrester Research’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “forrester research” ## Which market research companies compete with Forrester Research? - [Ipsos](/demand/global-en/brands/ipsos) - [YouGov](/demand/global-en/brands/yougov) - [NielsenIQ](/demand/global-en/brands/nielseniq) - [GfK](/demand/global-en/brands/gfk) - [Kantar](/demand/global-en/brands/kantar) - [Circana](/demand/global-en/brands/circana) - [Euromonitor](/demand/global-en/brands/euromonitor) - [Mintel](/demand/global-en/brands/mintel): Head-to-head: /demand/global-en/compare/forrester-vs-mintel - [Verian](/demand/global-en/brands/verian): Head-to-head: /demand/global-en/compare/forrester-vs-verian - [Nielsen](/demand/global-en/brands/nielsen): Head-to-head: /demand/global-en/compare/forrester-vs-nielsen - [B2B International](/demand/global-en/brands/b2b-international): Head-to-head: /demand/global-en/compare/b2b-international-vs-forrester - [Touchstone Research](/demand/global-en/brands/touchstone-research): Head-to-head: /demand/global-en/compare/forrester-vs-touchstone-research ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Forrester Research: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/forrester This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/forrester. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.