--- title: "FLIR: search popularity and Share of Search worldwide" description: "FLIR is thermal camera maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/flir" publisher: "Brandwave" --- # FLIR: search popularity and Share of Search worldwide FLIR is thermal camera maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: FLIR - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among inspection camera brands**: 0.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Inspection camera brands | 4 | 0.8% | 49.5K | | Thermal camera brands | 5 | 7.6% | 49.5K | - [Inspection camera brands](/demand/global-en/categories/inspection-camera-brands) - [Thermal camera brands](/demand/global-en/categories/thermal-camera-brands) ## How has branded search demand for FLIR changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for FLIR worldwide fell from 60.5K to 49.5K. - Across the 11 months ending August 2026, FLIR’s estimated Share of Search among inspection camera brands worldwide held steady, from 1% to 0.8%. - Across the 11 months ending August 2026, FLIR’s estimated Share of Search among thermal camera brands worldwide increased from 6.5% to 7.6%. - Across the 11 months ending August 2026, FLIR’s estimated Share of Search among thermal camera brands worldwide peaked at 9.3% in February 2026 and was lowest at 6.1% in December 2025. ## How did search popularity change for inspection camera brands worldwide in August 2026? - In August 2026, SEEK gained estimated Share of Search among inspection camera brands worldwide, from 62% to 66.1%. - In August 2026, Milwaukee lost estimated Share of Search among inspection camera brands worldwide, from 33.8% to 29.6%. - Estimated monthly branded searches for FLIR worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. - Estimated monthly branded searches for Teslong worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026. ## How did search popularity change for thermal camera brands worldwide in August 2026? - In August 2026, Bosch overtook Fluke to take the highest estimated Share of Search among thermal camera brands worldwide, at 31.5%. - In August 2026, HIKMICRO overtook FLIR to rank 4th among thermal camera brands worldwide, at 9.2%. - In August 2026, Fluke lost estimated Share of Search among thermal camera brands worldwide, from 33% to 30.7%. - In August 2026, Testo lost estimated Share of Search among thermal camera brands worldwide, from 22.2% to 20.6%. - In August 2026, FLIR lost estimated Share of Search among thermal camera brands worldwide, from 8.1% to 7.6%. - Estimated monthly branded searches for Seek Thermal worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Inspection camera brands | 60.5K | 1% | 4 | | Nov 2025 | Inspection camera brands | 60.5K | 1% | 4 | | Dec 2025 | Inspection camera brands | 60.5K | 1.2% | 4 | | Jan 2026 | Inspection camera brands | 60.5K | 1.1% | 4 | | Feb 2026 | Inspection camera brands | 60.5K | 1.1% | 4 | | Mar 2026 | Inspection camera brands | 60.5K | 1.1% | 4 | | Apr 2026 | Inspection camera brands | 49.5K | 0.92% | 4 | | May 2026 | Inspection camera brands | 49.5K | 0.92% | 4 | | Jun 2026 | Inspection camera brands | 49.5K | 0.92% | 4 | | Jul 2026 | Inspection camera brands | 49.5K | 0.92% | 4 | | Aug 2026 | Inspection camera brands | 49.5K | 0.8% | 4 | | Sep 2026 | Inspection camera brands | — | — | — | | Oct 2025 | Thermal camera brands | 60.5K | 6.5% | 5 | | Nov 2025 | Thermal camera brands | 60.5K | 8.8% | 5 | | Dec 2025 | Thermal camera brands | 60.5K | 6.1% | 5 | | Jan 2026 | Thermal camera brands | 60.5K | 8.7% | 5 | | Feb 2026 | Thermal camera brands | 60.5K | 9.3% | 4 | | Mar 2026 | Thermal camera brands | 60.5K | 8.2% | 4 | | Apr 2026 | Thermal camera brands | 49.5K | 7.6% | 4 | | May 2026 | Thermal camera brands | 49.5K | 7.6% | 4 | | Jun 2026 | Thermal camera brands | 49.5K | 8.1% | 4 | | Jul 2026 | Thermal camera brands | 49.5K | 8.1% | 4 | | Aug 2026 | Thermal camera brands | 49.5K | 7.6% | 5 | | Sep 2026 | Thermal camera brands | — | — | — | ## How is FLIR measured? Brandwave collects information about searches that people make online using FLIR’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “flir” ## Which inspection camera brands compete with FLIR? - [SEEK](/demand/global-en/brands/seek): Head-to-head: /demand/global-en/compare/flir-vs-seek - [Milwaukee](/demand/global-en/brands/milwaukee): Head-to-head: /demand/global-en/compare/flir-vs-milwaukee - [Bosch](/demand/global-en/brands/bosch): Head-to-head: /demand/global-en/compare/bosch-vs-flir - [Depstech](/demand/global-en/brands/depstech): Head-to-head: /demand/global-en/compare/depstech-vs-flir - [Teslong](/demand/global-en/brands/teslong): Head-to-head: /demand/global-en/compare/flir-vs-teslong ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "FLIR: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/flir This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/flir. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.