--- title: "Flex: search popularity worldwide" description: "Flex makes menstrual discs, cups and other period care. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/flex-period" publisher: "Brandwave" --- # Flex: search popularity worldwide Flex makes menstrual discs, cups and other period care. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Flex - **Owned by**: The Flex Company - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among menstrual cup brands**: 5.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Menstrual cup brands | 2 | 5.8% | 8.1K | - [Menstrual cup brands](/demand/global-en/categories/menstrual-cup-brands) ## Top menstrual cup brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Flex was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Flex is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Saalt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Flex | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | DIVA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mooncup | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pixie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cora | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about menstrual cup brands - Asked ChatGPT "Which menstrual cup brand should I buy?": 1. Saalt - Asked ChatGPT "What are the best menstrual cup brands?": 1. Saalt, 2. Flex - Asked ChatGPT "What's the best menstrual cup for beginners?": 1. Saalt - Searched Google, AI Overview "menstrual cup": 1. Saalt, 2. Flex - Searched Google, AI Overview "best menstrual cup": 1. Saalt, 2. Flex Not named in any answer: DIVA, Mooncup, Pixie and Cora. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How has branded search demand for Flex changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Flex worldwide rose from 6.6K to 8.1K. - Across the 12 months ending September 2026, Flex’s share of searches among menstrual cup brands worldwide increased from 4.7% to 5.8%. - Across the 12 months ending September 2026, Flex’s share of searches among menstrual cup brands worldwide peaked at 5.8% in September 2026 and was lowest at 4% in May 2026. - Across the 12 months ending September 2026, Flex rose from 3rd to 2nd among menstrual cup brands worldwide. ## How did search popularity change for menstrual cup brands worldwide in September 2026? - In September 2026, Flex gained share of searches among menstrual cup brands worldwide, from 4.9% to 5.8%. - In September 2026, Mooncup gained share of searches among menstrual cup brands worldwide, from 4.9% to 5.8%. - In September 2026, Pixie gained share of searches among menstrual cup brands worldwide, from 4.9% to 5.8%. - In September 2026, DIVA lost share of searches among menstrual cup brands worldwide, from 81.6% to 79.4%. - In September 2026, Saalt lost share of searches among menstrual cup brands worldwide, from 3.3% to 2.6%. - Estimated monthly branded searches for Cora worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Menstrual cup brands | 6.6K | 4.7% | 3 | | Nov 2025 | Menstrual cup brands | 6.6K | 5.7% | 3 | | Dec 2025 | Menstrual cup brands | 5.4K | 4.6% | 3 | | Jan 2026 | Menstrual cup brands | 6.6K | 4.8% | 3 | | Feb 2026 | Menstrual cup brands | 5.4K | 4.8% | 3 | | Mar 2026 | Menstrual cup brands | 6.6K | 4.9% | 3 | | Apr 2026 | Menstrual cup brands | 6.6K | 4.8% | 4 | | May 2026 | Menstrual cup brands | 6.6K | 4% | 4 | | Jun 2026 | Menstrual cup brands | 8.1K | 5% | 2 | | Jul 2026 | Menstrual cup brands | 8.1K | 4.9% | 2 | | Aug 2026 | Menstrual cup brands | 8.1K | 4.9% | 2 | | Sep 2026 | Menstrual cup brands | 8.1K | 5.8% | 2 | ## How are Flex’s branded searches counted? Brandwave collects information about searches that people make online using Flex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “flex cup” ## Which menstrual cup brands compete with Flex? - [DIVA](/demand/global-en/brands/diva-cup): Head-to-head: /demand/global-en/compare/diva-cup-vs-flex-period - [Mooncup](/demand/global-en/brands/mooncup): Head-to-head: /demand/global-en/compare/flex-period-vs-mooncup - [Pixie](/demand/global-en/brands/pixie-cup): Head-to-head: /demand/global-en/compare/flex-period-vs-pixie-cup - [Saalt](/demand/global-en/brands/saalt): Head-to-head: /demand/global-en/compare/flex-period-vs-saalt - [Cora](/demand/global-en/brands/cora): Head-to-head: /demand/global-en/compare/cora-vs-flex-period ## Who owns Flex? Flex is owned by The Flex Company. Brandwave does not track any other brands owned by The Flex Company. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Flex? Flex is owned by The Flex Company. Brandwave does not track any other brands owned by The Flex Company. ## Cite this page Brandwave. "Flex: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/flex-period This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/flex-period. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.