---
title: "Flamingo: search popularity and Share of Search worldwide"
description: "Flamingo offers shaving razors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/flamingo-razors"
publisher: "Brandwave"
---

# Flamingo: search popularity and Share of Search worldwide

Flamingo offers shaving razors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Flamingo
- **Owned by**: Harry’s
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among razor brands**: 13.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Razor brands | 4 | 13.9% | 31.1K |

- [Razor brands](/demand/global-en/categories/razor-brands)

## How has branded search demand for Flamingo changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Flamingo worldwide rose from 26.1K to 31.1K.
- Across the 11 months ending August 2026, Flamingo’s estimated Share of Search among razor brands worldwide increased from 12.5% to 13.9%.
- Across the 11 months ending August 2026, Flamingo’s estimated Share of Search among razor brands worldwide peaked at 17.6% in May 2026 and was lowest at 9.1% in December 2025.

## How did search popularity change for razor brands worldwide in August 2026?

- In August 2026, Henson Shaving overtook Flamingo to rank 2nd among razor brands worldwide, at 15.2%.
- In August 2026, Dollar Shave Club gained estimated Share of Search among razor brands worldwide, from 49.5% to 55%.
- In August 2026, Harry's lost estimated Share of Search among razor brands worldwide, from 18.9% to 14.3%.
- In August 2026, Flamingo lost estimated Share of Search among razor brands worldwide, from 15.8% to 13.9%.
- Estimated monthly branded searches for Leaf Shave worldwide rose 91.1% over 11 measured months, from 1.9K to 3.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Razor brands | 26.1K | 12.5% | 4 |
| Nov 2025 | Razor brands | 21.3K | 9.2% | 4 |
| Dec 2025 | Razor brands | 21.3K | 9.1% | 4 |
| Jan 2026 | Razor brands | 22K | 9.9% | 4 |
| Feb 2026 | Razor brands | 21.2K | 11.5% | 4 |
| Mar 2026 | Razor brands | 26.1K | 14.8% | 3 |
| Apr 2026 | Razor brands | 26.1K | 14.8% | 3 |
| May 2026 | Razor brands | 31.8K | 17.6% | 2 |
| Jun 2026 | Razor brands | 31.9K | 16.8% | 2 |
| Jul 2026 | Razor brands | 31.9K | 15.8% | 3 |
| Aug 2026 | Razor brands | 31.1K | 13.9% | 4 |
| Sep 2026 | Razor brands | — | — | — |

## How is Flamingo measured?

Brandwave collects information about searches that people make online using Flamingo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “flamingo razor”
- “flamingo shaving”
- “razor flamingo”
- “shaving flamingo”
- “shopflamingo com”

## Which razor brands compete with Flamingo?

- [Dollar Shave Club](/demand/global-en/brands/dollar-shave-club): Head-to-head: /demand/global-en/compare/dollar-shave-club-vs-flamingo-razors
- [Henson Shaving](/demand/global-en/brands/henson-shaving): Head-to-head: /demand/global-en/compare/flamingo-razors-vs-henson-shaving
- [Harry's](/demand/global-en/brands/harrys): Head-to-head: /demand/global-en/compare/flamingo-razors-vs-harrys
- [Leaf Shave](/demand/global-en/brands/leaf-shave): Head-to-head: /demand/global-en/compare/flamingo-razors-vs-leaf-shave

## Who owns Flamingo?

Flamingo is owned by Harry’s. Brandwave also tracks Harry's, owned by the same company, worldwide.

- [Harry’s](/demand/global-en/companies/harrys): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Flamingo?

Flamingo is owned by Harry’s. Brandwave also tracks Harry's, owned by the same company, worldwide.

## Cite this page

Brandwave. "Flamingo: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/flamingo-razors

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/flamingo-razors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.