---
title: "Fix & Fogg: search popularity and Share of Search worldwide"
description: "Fix & Fogg makes spreads sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/fix-and-fogg"
publisher: "Brandwave"
---

# Fix & Fogg: search popularity and Share of Search worldwide

Fix & Fogg makes spreads sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Fix & Fogg
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among peanut butter brands**: 0.25%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Peanut butter brands | 5 | 0.25% | 720 |

- [Peanut butter brands](/demand/global-en/categories/peanut-butter-brands)

## How has branded search demand for Fix & Fogg changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Fix & Fogg worldwide rose from 480 to 720.
- Across the 11 months ending August 2026, Fix & Fogg’s estimated Share of Search among peanut butter brands worldwide held steady, from 0.16% to 0.25%.

## How did search popularity change for peanut butter brands worldwide in August 2026?

- In August 2026, Kraft gained estimated Share of Search among peanut butter brands worldwide, from 54.8% to 57.3%.
- In August 2026, Jif gained estimated Share of Search among peanut butter brands worldwide, from 16.4% to 17.2%.
- In August 2026, Skippy lost estimated Share of Search among peanut butter brands worldwide, from 24.5% to 21%.
- Estimated monthly branded searches for Fix & Fogg worldwide rose 50% over 11 measured months, from 480 to 720 in August 2026.
- Estimated monthly branded searches for Pic's worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Peanut butter brands | 480 | 0.16% | 5 |
| Nov 2025 | Peanut butter brands | 590 | 0.18% | 5 |
| Dec 2025 | Peanut butter brands | 480 | 0.15% | 5 |
| Jan 2026 | Peanut butter brands | 590 | 0.2% | 5 |
| Feb 2026 | Peanut butter brands | 480 | 0.16% | 5 |
| Mar 2026 | Peanut butter brands | 480 | 0.16% | 5 |
| Apr 2026 | Peanut butter brands | 480 | 0.2% | 5 |
| May 2026 | Peanut butter brands | 590 | 0.24% | 5 |
| Jun 2026 | Peanut butter brands | 590 | 0.24% | 5 |
| Jul 2026 | Peanut butter brands | 590 | 0.24% | 5 |
| Aug 2026 | Peanut butter brands | 720 | 0.25% | 5 |
| Sep 2026 | Peanut butter brands | — | — | — |

## How is Fix & Fogg measured?

Brandwave collects information about searches that people make online using Fix & Fogg’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “fix & fogg”

## Which peanut butter brands compete with Fix & Fogg?

- [Kraft](/demand/global-en/brands/kraft): Head-to-head: /demand/global-en/compare/fix-and-fogg-vs-kraft
- [Skippy](/demand/global-en/brands/skippy): Head-to-head: /demand/global-en/compare/fix-and-fogg-vs-skippy
- [Jif](/demand/global-en/brands/jif): Head-to-head: /demand/global-en/compare/fix-and-fogg-vs-jif
- [Pic's](/demand/global-en/brands/pics): Head-to-head: /demand/global-en/compare/fix-and-fogg-vs-pics

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Fix & Fogg: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/fix-and-fogg

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/fix-and-fogg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.