--- title: "Five Ten: search popularity worldwide" description: "A mountain bike and climbing shoe brand owned by adidas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/five-ten" publisher: "Brandwave" --- # Five Ten: search popularity worldwide A mountain bike and climbing shoe brand owned by adidas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Five Ten - **Owned by**: Adidas - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among MTB shoes brands**: 0.38% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | MTB shoes brands | 4 | 0.38% | 22.2K | - [MTB shoes brands](/demand/global-en/categories/mtb-shoes-brands) ## Top MTB shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Five Ten was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Five Ten is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Five Ten | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Shimano | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Specialized | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Giro | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Sidi | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Vans | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about MTB shoes brands - Asked ChatGPT "Which MTB shoes brand should I buy?": 1. Five Ten, 2. Shimano, 3. Specialized, 4. Giro - Asked ChatGPT "What are the best MTB shoes brands?": 1. Five Ten, 2. Shimano, 3. Specialized, 4. Giro, 5. Sidi - Asked ChatGPT "What's the best MTB shoes brand for pedal grip?": 1. Five Ten, 2. Specialized - Searched Google, AI Overview "mountain bike shoes": 1. Five Ten, 2. Shimano, 3. Giro - Searched Google, AI Overview "clipless mtb shoes": 1. Shimano Not named in any answer: Vans. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Five Ten changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Five Ten worldwide held steady at 22.2K. - Across the 12 months ending September 2026, Five Ten’s share of searches among MTB shoes brands worldwide held steady, from 0.46% to 0.38%. ## How did search popularity change for MTB shoes brands worldwide in September 2026? - In September 2026, Shimano gained share of searches among MTB shoes brands worldwide, from 5.2% to 6.3%. - In September 2026, Vans lost share of searches among MTB shoes brands worldwide, from 93.5% to 92.3%. - Estimated monthly branded searches for Sidi worldwide rose 10.5% over 12 measured months, from 11.4K to 12.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | MTB shoes brands | 22.2K | 0.46% | 4 | | Nov 2025 | MTB shoes brands | 22.2K | 0.32% | 4 | | Dec 2025 | MTB shoes brands | 18.1K | 0.26% | 4 | | Jan 2026 | MTB shoes brands | 18.1K | 0.38% | 4 | | Feb 2026 | MTB shoes brands | 22.2K | 0.46% | 4 | | Mar 2026 | MTB shoes brands | 27.1K | 0.46% | 4 | | Apr 2026 | MTB shoes brands | 27.1K | 0.55% | 4 | | May 2026 | MTB shoes brands | 27.1K | 0.46% | 4 | | Jun 2026 | MTB shoes brands | 22.2K | 0.46% | 4 | | Jul 2026 | MTB shoes brands | 18.1K | 0.31% | 4 | | Aug 2026 | MTB shoes brands | 22.2K | 0.32% | 4 | | Sep 2026 | MTB shoes brands | 22.2K | 0.38% | 4 | ## How are Five Ten’s branded searches counted? Brandwave collects information about searches that people make online using Five Ten’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “five ten” - “fiveten” ## Which MTB shoes brands compete with Five Ten? - [Vans](/demand/global-en/brands/vans): Head-to-head: /demand/global-en/compare/five-ten-vs-vans - [Shimano](/demand/global-en/brands/shimano): Head-to-head: /demand/global-en/compare/five-ten-vs-shimano - [Giro](/demand/global-en/brands/giro): Head-to-head: /demand/global-en/compare/five-ten-vs-giro - [Sidi](/demand/global-en/brands/sidi): Head-to-head: /demand/global-en/compare/five-ten-vs-sidi - [Specialized](/demand/global-en/brands/specialized): Head-to-head: /demand/global-en/compare/five-ten-vs-specialized ## Who owns Five Ten? Five Ten is owned by Adidas. Brandwave also tracks Adidas, owned by the same company, worldwide. - [Adidas](/demand/global-en/companies/adidas): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Five Ten? Five Ten is owned by Adidas. Brandwave also tracks Adidas, owned by the same company, worldwide. ## Cite this page Brandwave. "Five Ten: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/five-ten This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/five-ten. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.