--- title: "Five Star: search popularity worldwide" description: "Five Star makes notebooks and school supplies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/five-star" publisher: "Brandwave" --- # Five Star: search popularity worldwide Five Star makes notebooks and school supplies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Five Star - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among notebook brands**: 1.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Notebook brands | 8 | 1.6% | 14.8K | - [Notebook brands](/demand/global-en/categories/notebook-brands) ## Top notebook brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Five Star was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Five Star is the fourth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Leuchtturm1917 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Midori | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Rhodia | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Five Star | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Hobonichi | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Kokuyo | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Moleskine | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Clairefontaine | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Field Notes | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Oxford | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about notebook brands - Asked ChatGPT "Which notebook brand should I buy?": 1. Leuchtturm1917, 2. Midori, 3. Rhodia, 4. Five Star, 5. Kokuyo - Asked ChatGPT "What are the best notebook brands?": 1. Leuchtturm1917, 2. Rhodia, 3. Midori, 4. Kokuyo, 5. Clairefontaine, 6. Five Star, 7. Moleskine - Asked ChatGPT "What's the best notebook brand for journaling?": 1. Leuchtturm1917, 2. Midori, 3. Hobonichi, 4. Rhodia - Searched Google, AI Overview "notebook brands": 1. Five Star, 2. Leuchtturm1917, 3. Moleskine, 4. Hobonichi, 5. Midori, 6. Kokuyo, 7. Field Notes, 8. Rhodia - Searched Google, AI Overview "bullet journal notebook": 1. Leuchtturm1917, 2. Hobonichi Not named in any answer: Oxford. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Five Star changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Five Star worldwide rose from 8.1K to 14.8K. - Across the 12 months ending September 2026, Five Star’s share of searches among notebook brands worldwide peaked at 4.3% in August 2026 and was lowest at 0.69% in December 2025. ## How did search popularity change for notebook brands worldwide in September 2026? - In September 2026, Field Notes overtook Leuchtturm1917 to rank 3rd among notebook brands worldwide, with 12.3% of the searches. - In September 2026, Hobonichi gained share of searches among notebook brands worldwide, from 39% to 40.2%. - In September 2026, Moleskine gained share of searches among notebook brands worldwide, from 21.3% to 22%. - In September 2026, Five Star lost share of searches among notebook brands worldwide, from 4.3% to 1.6%. - In September 2026, Leuchtturm1917 lost share of searches among notebook brands worldwide, from 11.6% to 9.9%. - In September 2026, Kokuyo lost share of searches among notebook brands worldwide, from 8% to 6.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Notebook brands | 8.1K | 1.3% | 8 | | Nov 2025 | Notebook brands | 6.6K | 0.89% | 8 | | Dec 2025 | Notebook brands | 6.6K | 0.69% | 8 | | Jan 2026 | Notebook brands | 18.1K | 2.1% | 8 | | Feb 2026 | Notebook brands | 8.1K | 1.6% | 8 | | Mar 2026 | Notebook brands | 5.4K | 1.1% | 8 | | Apr 2026 | Notebook brands | 5.4K | 1.2% | 8 | | May 2026 | Notebook brands | 5.4K | 1.2% | 8 | | Jun 2026 | Notebook brands | 8.1K | 1.7% | 8 | | Jul 2026 | Notebook brands | 18.1K | 3.3% | 7 | | Aug 2026 | Notebook brands | 40.5K | 4.3% | 6 | | Sep 2026 | Notebook brands | 14.8K | 1.6% | 8 | ## How are Five Star’s branded searches counted? Brandwave collects information about searches that people make online using Five Star’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “five star notebook” - “five star notebooks” ## Which notebook brands compete with Five Star? - [Hobonichi](/demand/global-en/brands/hobonichi) - [Moleskine](/demand/global-en/brands/moleskine) - [Field Notes](/demand/global-en/brands/field-notes) - [Leuchtturm1917](/demand/global-en/brands/leuchtturm1917) - [Kokuyo](/demand/global-en/brands/kokuyo): Head-to-head: /demand/global-en/compare/five-star-vs-kokuyo - [Midori](/demand/global-en/brands/midori): Head-to-head: /demand/global-en/compare/five-star-vs-midori - [Rhodia](/demand/global-en/brands/rhodia): Head-to-head: /demand/global-en/compare/five-star-vs-rhodia - [Clairefontaine](/demand/global-en/brands/clairefontaine): Head-to-head: /demand/global-en/compare/clairefontaine-vs-five-star - [Oxford](/demand/global-en/brands/oxford): Head-to-head: /demand/global-en/compare/five-star-vs-oxford ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Five Star: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/five-star This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/five-star. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.