--- title: "Five Guys: search popularity worldwide" description: "Five Guys is a burger restaurant chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/five-guys" publisher: "Brandwave" --- # Five Guys: search popularity worldwide Five Guys is a burger restaurant chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Five Guys - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among milkshake brands**: 4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Milkshake brands | 3 | 4% | 18.1K | - [Milkshake brands](/demand/global-en/categories/milkshake-brands) ## Top milkshake brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Five Guys was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Five Guys is the second most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shake Shack | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Five Guys | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Chick-fil-A | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Shaken Udder | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Frijj | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Yazoo | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Nesquik | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Crusha | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cravendale | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about milkshake brands - Asked ChatGPT "Which milkshake brand should I buy?": named none of the brands we track - Asked ChatGPT "What are the best milkshake brands?": 1. Shake Shack, 2. Chick-fil-A, 3. Five Guys - Asked ChatGPT "What's the best milkshake brand for sweet drinks?": 1. Shake Shack, 2. Five Guys, 3. Chick-fil-A - Searched Google, AI Overview "milkshake brands": 1. Shake Shack, 2. Five Guys, 3. Chick-fil-A - Searched Google, AI Overview "bottled milkshake": 1. Shaken Udder, 2. Frijj, 3. Yazoo Not named in any answer: Nesquik, Crusha and Cravendale. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Five Guys changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Five Guys worldwide fell from 22.2K to 18.1K. - Across the 12 months ending September 2026, Five Guys’ share of searches among milkshake brands worldwide peaked at 5.7% in June 2026 and was lowest at 2.9% in May 2026. ## How did search popularity change for milkshake brands worldwide in September 2026? - In September 2026, Nesquik gained share of searches among milkshake brands worldwide, from 79.6% to 82.1%. - In September 2026, Chick-fil-A lost share of searches among milkshake brands worldwide, from 8.8% to 7.4%. - In September 2026, Five Guys lost share of searches among milkshake brands worldwide, from 4.8% to 4%. - Estimated monthly branded searches for Crusha worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026. - Estimated monthly branded searches for Shake Shack worldwide fell 12.5% over 12 measured months, from 8.7K to 7.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Milkshake brands | 22.2K | 4.2% | 3 | | Nov 2025 | Milkshake brands | 18.1K | 4% | 3 | | Dec 2025 | Milkshake brands | 18.1K | 4.1% | 3 | | Jan 2026 | Milkshake brands | 22.2K | 5% | 3 | | Feb 2026 | Milkshake brands | 18.1K | 4.1% | 3 | | Mar 2026 | Milkshake brands | 22.2K | 4.9% | 3 | | Apr 2026 | Milkshake brands | 22.2K | 4.9% | 3 | | May 2026 | Milkshake brands | 22.2K | 2.9% | 3 | | Jun 2026 | Milkshake brands | 22.2K | 5.7% | 3 | | Jul 2026 | Milkshake brands | 22.2K | 4.9% | 3 | | Aug 2026 | Milkshake brands | 22.2K | 4.8% | 3 | | Sep 2026 | Milkshake brands | 18.1K | 4% | 3 | ## How are Five Guys’ branded searches counted? Brandwave collects information about searches that people make online using Five Guys’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “five guys milkshake” - “five guys shake” ## Which milkshake brands compete with Five Guys? - [Nesquik](/demand/global-en/brands/nesquik): Head-to-head: /demand/global-en/compare/five-guys-vs-nesquik - [Chick-fil-A](/demand/global-en/brands/chick-fil-a): Head-to-head: /demand/global-en/compare/chick-fil-a-vs-five-guys - [Shake Shack](/demand/global-en/brands/shake-shack): Head-to-head: /demand/global-en/compare/five-guys-vs-shake-shack - [Shaken Udder](/demand/global-en/brands/shaken-udder): Head-to-head: /demand/global-en/compare/five-guys-vs-shaken-udder - [Yazoo](/demand/global-en/brands/yazoo): Head-to-head: /demand/global-en/compare/five-guys-vs-yazoo - [Crusha](/demand/global-en/brands/crusha) - [Frijj](/demand/global-en/brands/frijj) - [Cravendale](/demand/global-en/brands/cravendale) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Five Guys: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/five-guys This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/five-guys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.