--- title: "5.11 Tactical: search popularity worldwide" description: "An American maker of tactical clothing and gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/five-eleven-tactical" publisher: "Brandwave" --- # 5.11 Tactical: search popularity worldwide An American maker of tactical clothing and gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: 5.11 Tactical - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among cargo pants brands**: 0.94% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cargo pants brands | 5 | 0.94% | 162K | - [Cargo pants brands](/demand/global-en/categories/cargo-pants-brands) ## Top cargo pants brands in ChatGPT and Google AI Overviews In three ChatGPT questions, 5.11 Tactical was mentioned in two out of three: in two of the three ChatGPT answers. 5.11 Tactical is the joint sixth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Carhartt | 1st | 3 of 3 | 3 of 3 | | Dickies | 2nd | 3 of 3 | 3 of 3 | | Uniqlo | 3rd | 2 of 3 | 2 of 3 | | Abercrombie & Fitch | 3rd | 2 of 3 | 2 of 3 | | Wrangler | 5th | 2 of 3 | 2 of 3 | | Levi's | 6th | 1 of 3 | 1 of 3 | | 5.11 Tactical | 6th | 2 of 3 | 2 of 3 | | Lee | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about cargo pants brands - Asked ChatGPT "Which cargo pants brand should I buy?": 1. Dickies, 2. Carhartt, 3. Abercrombie & Fitch, 4. Levi's, 5. Wrangler - Asked ChatGPT "What are the best cargo pants brands?": 1. Carhartt, 2. Dickies, 3. Uniqlo, 4. Abercrombie & Fitch, 5. 5.11 Tactical - Asked ChatGPT "What's the best cargo pants brand for everyday wear?": 1. Carhartt, 2. Dickies, 3. Wrangler, 4. Uniqlo, 5. 5.11 Tactical Not named in any answer: Lee. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for 5.11 Tactical changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for 5.11 Tactical worldwide fell from 187K to 162K. - Across the 12 months ending September 2026, 5.11 Tactical’s share of searches among cargo pants brands worldwide held steady, from 0.91% to 0.94%. ## How did search popularity change for cargo pants brands worldwide in September 2026? - In September 2026, Uniqlo gained share of searches among cargo pants brands worldwide, from 77% to 79.2%. - In September 2026, Abercrombie & Fitch lost share of searches among cargo pants brands worldwide, from 15.5% to 13%. - Estimated monthly branded searches for Dickies worldwide fell 70.1% over 12 measured months, from 49.5K to 14.8K in September 2026. - Estimated monthly branded searches for Carhartt worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026. - Estimated monthly branded searches for Lee worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026. - Estimated monthly branded searches for Wrangler worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cargo pants brands | 187K | 0.91% | 5 | | Nov 2025 | Cargo pants brands | 228K | 0.91% | 5 | | Dec 2025 | Cargo pants brands | 228K | 1.1% | 5 | | Jan 2026 | Cargo pants brands | 251K | 1.2% | 4 | | Feb 2026 | Cargo pants brands | 192K | 1.3% | 4 | | Mar 2026 | Cargo pants brands | 192K | 1.1% | 5 | | Apr 2026 | Cargo pants brands | 157K | 0.94% | 5 | | May 2026 | Cargo pants brands | 168K | 0.98% | 5 | | Jun 2026 | Cargo pants brands | 137K | 0.96% | 5 | | Jul 2026 | Cargo pants brands | 160K | 1.1% | 5 | | Aug 2026 | Cargo pants brands | 162K | 0.92% | 5 | | Sep 2026 | Cargo pants brands | 162K | 0.94% | 5 | ## How are 5.11 Tactical’s branded searches counted? Brandwave collects information about searches that people make online using 5.11 Tactical’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “5.11 pants” - “5.11 tactical” ## Which cargo pants brands compete with 5.11 Tactical? - [Uniqlo](/demand/global-en/brands/uniqlo) - [Abercrombie & Fitch](/demand/global-en/brands/abercrombie-and-fitch): Head-to-head: /demand/global-en/compare/abercrombie-and-fitch-vs-five-eleven-tactical - [Levi's](/demand/global-en/brands/levis): Head-to-head: /demand/global-en/compare/five-eleven-tactical-vs-levis - [Wrangler](/demand/global-en/brands/wrangler): Head-to-head: /demand/global-en/compare/five-eleven-tactical-vs-wrangler - [Lee](/demand/global-en/brands/lee-jeans): Head-to-head: /demand/global-en/compare/five-eleven-tactical-vs-lee-jeans - [Carhartt](/demand/global-en/brands/carhartt): Head-to-head: /demand/global-en/compare/carhartt-vs-five-eleven-tactical - [Dickies](/demand/global-en/brands/dickies) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "5.11 Tactical: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/five-eleven-tactical This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/five-eleven-tactical. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.