---
title: "FitFlop: search popularity worldwide"
description: "FitFlop is footwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/fitflop"
publisher: "Brandwave"
---

# FitFlop: search popularity worldwide

FitFlop is footwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: FitFlop
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among flip flops**: 2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Flip flops | 3 | 2% | 246K |

- [Flip flops](/demand/global-en/categories/flip-flops)

## How has branded search demand for FitFlop changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for FitFlop worldwide rose from 165K to 246K.
- Across the 11 months ending August 2026, FitFlop’s estimated Share of Search among flip flops worldwide peaked at 2.6% in January 2026 and was lowest at 1.3% in December 2025.

## How did search popularity change for flip flops worldwide in August 2026?

- Reef’s estimated Share of Search among flip flops worldwide has lost ground for 3 months in a row, from 2.1% to 1.1% in August 2026.
- Estimated monthly branded searches for Ipanema worldwide rose 513% over 11 measured months, from 5.4K to 33.1K in August 2026.
- Estimated monthly branded searches for Havaianas worldwide rose 174% over 11 measured months, from 1M to 2.7M in August 2026.
- Estimated monthly branded searches for Archies worldwide rose 123.1% over 11 measured months, from 1.3K to 2.9K in August 2026.
- Estimated monthly branded searches for FitFlop worldwide rose 49.1% over 11 measured months, from 165K to 246K in August 2026.
- Estimated monthly branded searches for Crocs worldwide rose 22.2% over 11 measured months, from 7.5M to 9.1M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Flip flops | 165K | 1.9% | 3 |
| Nov 2025 | Flip flops | 201K | 1.8% | 3 |
| Dec 2025 | Flip flops | 165K | 1.3% | 3 |
| Jan 2026 | Flip flops | 201K | 2.6% | 3 |
| Feb 2026 | Flip flops | 165K | 2.2% | 3 |
| Mar 2026 | Flip flops | 246K | 2.3% | 3 |
| Apr 2026 | Flip flops | 246K | 2.2% | 3 |
| May 2026 | Flip flops | 301K | 2.5% | 3 |
| Jun 2026 | Flip flops | 301K | 2% | 3 |
| Jul 2026 | Flip flops | 301K | 2% | 3 |
| Aug 2026 | Flip flops | 246K | 2% | 3 |
| Sep 2026 | Flip flops | — | — | — |

## How is FitFlop measured?

Brandwave collects information about searches that people make online using FitFlop’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “fit flop”

## Which flip flops compete with FitFlop?

- [Crocs](/demand/global-en/brands/crocs): Head-to-head: /demand/global-en/compare/crocs-vs-fitflop
- [Havaianas](/demand/global-en/brands/havaianas): Head-to-head: /demand/global-en/compare/fitflop-vs-havaianas
- [Reef](/demand/global-en/brands/reef-sandals): Head-to-head: /demand/global-en/compare/fitflop-vs-reef-sandals
- [Ipanema](/demand/global-en/brands/ipanema): Head-to-head: /demand/global-en/compare/fitflop-vs-ipanema
- [Archies](/demand/global-en/brands/archies): Head-to-head: /demand/global-en/compare/archies-vs-fitflop

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "FitFlop: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/fitflop

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/fitflop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.