---
title: "Fitbit: search popularity and Share of Search worldwide"
description: "Fitbit offers watches for tracking fitness and activity. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/fitbit"
publisher: "Brandwave"
---

# Fitbit: search popularity and Share of Search worldwide

Fitbit offers watches for tracking fitness and activity. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Fitbit
- **Owned by**: Google
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among fitness watch brands**: 17.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fitness watch brands | 2 | 17.3% | 1.3M |

- [Fitness watch brands](/demand/global-en/categories/fitness-watch-brands)

## How has branded search demand for Fitbit changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Fitbit worldwide rose from 1.1M to 1.3M.
- Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among fitness watch brands worldwide decreased from 19.9% to 17.3%.
- Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among fitness watch brands worldwide peaked at 26.3% in May 2026 and was lowest at 15.1% in March 2026.

## How did search popularity change for fitness watch brands worldwide in August 2026?

- In August 2026, Garmin gained estimated Share of Search among fitness watch brands worldwide, from 65.1% to 69.5%.
- In August 2026, Fitbit lost estimated Share of Search among fitness watch brands worldwide, from 20.1% to 17.3%.
- In August 2026, Amazfit lost estimated Share of Search among fitness watch brands worldwide, from 12% to 10.3%.
- Estimated monthly branded searches for Withings worldwide rose 15% over 11 measured months, from 168K to 193K in August 2026.
- Estimated monthly branded searches for Polar worldwide fell 19.3% over 11 measured months, from 31.6K to 25.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fitness watch brands | 1.1M | 19.9% | 2 |
| Nov 2025 | Fitness watch brands | 1.4M | 19.4% | 2 |
| Dec 2025 | Fitness watch brands | 1.1M | 17.4% | 2 |
| Jan 2026 | Fitness watch brands | 1.1M | 17.2% | 2 |
| Feb 2026 | Fitness watch brands | 932K | 17.3% | 2 |
| Mar 2026 | Fitness watch brands | 952K | 15.1% | 2 |
| Apr 2026 | Fitness watch brands | 1.1M | 17.4% | 2 |
| May 2026 | Fitness watch brands | 2M | 26.3% | 2 |
| Jun 2026 | Fitness watch brands | 1.6M | 23.2% | 2 |
| Jul 2026 | Fitness watch brands | 1.3M | 20.1% | 2 |
| Aug 2026 | Fitness watch brands | 1.3M | 17.3% | 2 |
| Sep 2026 | Fitness watch brands | — | — | — |

## How is Fitbit measured?

Brandwave collects information about searches that people make online using Fitbit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “fitbit”
- “fitbit charge”
- “fitbit com”
- “fitbit fitness watch”
- “fitbit sense”
- “fitbit smartwatch”
- “fitbit versa”
- “smartwatch fitbit”

## Which fitness watch brands compete with Fitbit?

- [Garmin](/demand/global-en/brands/garmin): Head-to-head: /demand/global-en/compare/fitbit-vs-garmin
- [Amazfit](/demand/global-en/brands/amazfit): Head-to-head: /demand/global-en/compare/amazfit-vs-fitbit
- [Withings](/demand/global-en/brands/withings): Head-to-head: /demand/global-en/compare/fitbit-vs-withings
- [Polar](/demand/global-en/brands/polar): Head-to-head: /demand/global-en/compare/fitbit-vs-polar

## Who owns Fitbit?

Fitbit is owned by Google. Brandwave also tracks AppSheet, Google Forms, Google Gemini, Google Meet, Google Nest, Google Translate, Google Workspace, Looker and Snapseed, owned by the same company, worldwide.

- [Google](/demand/global-en/companies/google): Owns 36 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Fitbit?

Fitbit is owned by Google. Brandwave also tracks AppSheet, Google Forms, Google Gemini, Google Meet, Google Nest, Google Translate, Google Workspace, Looker and Snapseed, owned by the same company, worldwide.

## Cite this page

Brandwave. "Fitbit: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/fitbit

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/fitbit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.