--- title: "Fisher-Price: search popularity and Share of Search worldwide" description: "Fisher-Price is a toy brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/fisher-price" publisher: "Brandwave" --- # Fisher-Price: search popularity and Share of Search worldwide Fisher-Price is a toy brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fisher-Price - **Owned by**: Mattel - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among baby play mats**: 9.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Baby play mats | 3 | 9.7% | 246K | | Baby bouncers | 2 | 26% | 246K | | Baby rockers | 2 | 26.7% | 246K | | Baby bath tubs | 2 | 35.8% | 246K | | Metal detector brands | 1 | 39.1% | 246K | | Baby toys | 1 | 48.2% | 246K | - [Baby play mats](/demand/global-en/categories/baby-play-mats) - [Baby bouncers](/demand/global-en/categories/baby-bouncers) - [Baby rockers](/demand/global-en/categories/baby-rockers) - [Baby bath tubs](/demand/global-en/categories/baby-bath-tubs) - [Metal detector brands](/demand/global-en/categories/metal-detector-brands) - [Baby toys](/demand/global-en/categories/baby-toys) ## How has branded search demand for Fisher-Price changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Fisher-Price worldwide fell from 301K to 246K. - Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby play mats worldwide decreased from 32% to 9.7%. - Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby play mats worldwide peaked at 40.9% in November 2025 and was lowest at 3.6% in July 2026. - Across the 11 months ending August 2026, Fisher-Price fell from 2nd to 3rd among baby play mats worldwide. - Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby bouncers worldwide decreased from 31.1% to 26%. - Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby bouncers worldwide peaked at 41.8% in December 2025 and was lowest at 25.4% in June 2026. - Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby rockers worldwide decreased from 30.5% to 26.7%. - Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby rockers worldwide peaked at 41.6% in December 2025 and was lowest at 25.5% in June 2026. - Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby bath tubs worldwide decreased from 36.9% to 35.8%. - Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby bath tubs worldwide peaked at 46.8% in December 2025 and was lowest at 31.9% in February 2026. - Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among metal detector brands worldwide decreased from 43.1% to 39.1%. - Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among metal detector brands worldwide peaked at 53.7% in November 2025 and was lowest at 32.8% in June 2026. - Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby toys worldwide increased from 47.4% to 48.2%. - Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby toys worldwide peaked at 53.1% in December 2025 and was lowest at 44.4% in February 2026. ## How did search popularity change for baby play mats worldwide in August 2026? - In August 2026, Munchkin gained estimated Share of Search among baby play mats worldwide, from 5.4% to 14.5%. - In August 2026, Fisher-Price gained estimated Share of Search among baby play mats worldwide, from 3.6% to 9.7%. - In August 2026, Skip Hop gained estimated Share of Search among baby play mats worldwide, from 0.73% to 2.4%. - In August 2026, Bright Starts gained estimated Share of Search among baby play mats worldwide, from 0.4% to 1.1%. - In August 2026, Infantino lost estimated Share of Search among baby play mats worldwide, from 89.7% to 71.9%. - Estimated monthly branded searches for Tiny Love worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026. ## How did search popularity change for baby bouncers worldwide in August 2026? - In August 2026, Chicco gained estimated Share of Search among baby bouncers worldwide, from 45.1% to 50.2%. - In August 2026, Fisher-Price lost estimated Share of Search among baby bouncers worldwide, from 28.6% to 26%. - In August 2026, Ergobaby lost estimated Share of Search among baby bouncers worldwide, from 12.8% to 11.6%. - In August 2026, BabyBjorn lost estimated Share of Search among baby bouncers worldwide, from 8.6% to 7.8%. - Estimated monthly branded searches for 4moms worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026. ## How did search popularity change for baby rockers worldwide in August 2026? - In August 2026, Chicco gained estimated Share of Search among baby rockers worldwide, from 46.6% to 51.6%. - In August 2026, Fisher-Price lost estimated Share of Search among baby rockers worldwide, from 29.5% to 26.7%. - In August 2026, Graco lost estimated Share of Search among baby rockers worldwide, from 13.2% to 12%. - In August 2026, BabyBjorn lost estimated Share of Search among baby rockers worldwide, from 8.9% to 8%. - Estimated monthly branded searches for 4moms worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026. ## How did search popularity change for baby bath tubs worldwide in August 2026? - In August 2026, Skip Hop gained estimated Share of Search among baby bath tubs worldwide, from 7.3% to 8.8%. - In August 2026, Munchkin lost estimated Share of Search among baby bath tubs worldwide, from 54.5% to 53.6%. - In August 2026, Fisher-Price lost estimated Share of Search among baby bath tubs worldwide, from 36.4% to 35.8%. - Estimated monthly branded searches for Shnuggle worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. - Estimated monthly branded searches for Summer Infant worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026. ## How did search popularity change for metal detector brands worldwide in August 2026? - In August 2026, Nokta gained estimated Share of Search among metal detector brands worldwide, from 5.3% to 6.4%. - XP’s estimated Share of Search among metal detector brands worldwide has lost ground for 3 months in a row, from 43.1% to 39.1% in August 2026. - Estimated monthly branded searches for Fisher-Price worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026. - Estimated monthly branded searches for Minelab worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026. ## How did search popularity change for baby toys worldwide in August 2026? - In August 2026, Skip Hop gained estimated Share of Search among baby toys worldwide, from 9.9% to 11.8%. - In August 2026, Fisher-Price lost estimated Share of Search among baby toys worldwide, from 49.3% to 48.2%. - In August 2026, VTech lost estimated Share of Search among baby toys worldwide, from 33.1% to 32.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baby play mats | 301K | 32% | 2 | | Nov 2025 | Baby play mats | 450K | 40.9% | 1 | | Dec 2025 | Baby play mats | 450K | 34.6% | 1 | | Jan 2026 | Baby play mats | 301K | 30.9% | 2 | | Feb 2026 | Baby play mats | 201K | 26% | 2 | | Mar 2026 | Baby play mats | 246K | 30% | 2 | | Apr 2026 | Baby play mats | 246K | 30% | 2 | | May 2026 | Baby play mats | 246K | 29.3% | 2 | | Jun 2026 | Baby play mats | 201K | 9.3% | 3 | | Jul 2026 | Baby play mats | 246K | 3.6% | 3 | | Aug 2026 | Baby play mats | 246K | 9.7% | 3 | | Sep 2026 | Baby play mats | — | — | — | | Oct 2025 | Baby bouncers | 301K | 31.1% | 2 | | Nov 2025 | Baby bouncers | 450K | 36.4% | 2 | | Dec 2025 | Baby bouncers | 450K | 41.8% | 1 | | Jan 2026 | Baby bouncers | 301K | 30.7% | 2 | | Feb 2026 | Baby bouncers | 201K | 25.6% | 2 | | Mar 2026 | Baby bouncers | 246K | 27.2% | 2 | | Apr 2026 | Baby bouncers | 246K | 26.4% | 2 | | May 2026 | Baby bouncers | 246K | 26.9% | 2 | | Jun 2026 | Baby bouncers | 201K | 25.4% | 2 | | Jul 2026 | Baby bouncers | 246K | 28.6% | 2 | | Aug 2026 | Baby bouncers | 246K | 26% | 2 | | Sep 2026 | Baby bouncers | — | — | — | | Oct 2025 | Baby rockers | 301K | 30.5% | 2 | | Nov 2025 | Baby rockers | 450K | 35.9% | 2 | | Dec 2025 | Baby rockers | 450K | 41.6% | 1 | | Jan 2026 | Baby rockers | 301K | 30.3% | 2 | | Feb 2026 | Baby rockers | 201K | 25.8% | 2 | | Mar 2026 | Baby rockers | 246K | 26.6% | 2 | | Apr 2026 | Baby rockers | 246K | 26.5% | 2 | | May 2026 | Baby rockers | 246K | 27.6% | 2 | | Jun 2026 | Baby rockers | 201K | 25.5% | 2 | | Jul 2026 | Baby rockers | 246K | 29.5% | 2 | | Aug 2026 | Baby rockers | 246K | 26.7% | 2 | | Sep 2026 | Baby rockers | — | — | — | | Oct 2025 | Baby bath tubs | 301K | 36.9% | 2 | | Nov 2025 | Baby bath tubs | 450K | 46.2% | 1 | | Dec 2025 | Baby bath tubs | 450K | 46.8% | 1 | | Jan 2026 | Baby bath tubs | 301K | 36.4% | 2 | | Feb 2026 | Baby bath tubs | 201K | 31.9% | 2 | | Mar 2026 | Baby bath tubs | 246K | 36.4% | 2 | | Apr 2026 | Baby bath tubs | 246K | 36.4% | 2 | | May 2026 | Baby bath tubs | 246K | 36.4% | 2 | | Jun 2026 | Baby bath tubs | 201K | 31.9% | 2 | | Jul 2026 | Baby bath tubs | 246K | 36.4% | 2 | | Aug 2026 | Baby bath tubs | 246K | 35.8% | 2 | | Sep 2026 | Baby bath tubs | — | — | — | | Oct 2025 | Metal detector brands | 301K | 43.1% | 1 | | Nov 2025 | Metal detector brands | 450K | 53.7% | 1 | | Dec 2025 | Metal detector brands | 450K | 53.7% | 1 | | Jan 2026 | Metal detector brands | 301K | 44.2% | 1 | | Feb 2026 | Metal detector brands | 201K | 38.5% | 1 | | Mar 2026 | Metal detector brands | 246K | 39.7% | 1 | | Apr 2026 | Metal detector brands | 246K | 39.7% | 1 | | May 2026 | Metal detector brands | 246K | 35.3% | 2 | | Jun 2026 | Metal detector brands | 201K | 32.8% | 2 | | Jul 2026 | Metal detector brands | 246K | 39.6% | 1 | | Aug 2026 | Metal detector brands | 246K | 39.1% | 1 | | Sep 2026 | Metal detector brands | — | — | — | | Oct 2025 | Baby toys | 301K | 47.4% | 1 | | Nov 2025 | Baby toys | 450K | 52.6% | 1 | | Dec 2025 | Baby toys | 450K | 53.1% | 1 | | Jan 2026 | Baby toys | 301K | 49.6% | 1 | | Feb 2026 | Baby toys | 201K | 44.4% | 1 | | Mar 2026 | Baby toys | 246K | 49.3% | 1 | | Apr 2026 | Baby toys | 246K | 49.5% | 1 | | May 2026 | Baby toys | 246K | 49.9% | 1 | | Jun 2026 | Baby toys | 201K | 48.1% | 1 | | Jul 2026 | Baby toys | 246K | 49.3% | 1 | | Aug 2026 | Baby toys | 246K | 48.2% | 1 | | Sep 2026 | Baby toys | — | — | — | ## How is Fisher-Price measured? Brandwave collects information about searches that people make online using Fisher-Price’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fisher price” ## Which baby play mats compete with Fisher-Price? - [Infantino](/demand/global-en/brands/infantino): Head-to-head: /demand/global-en/compare/fisher-price-vs-infantino - [Munchkin](/demand/global-en/brands/munchkin): Head-to-head: /demand/global-en/compare/fisher-price-vs-munchkin - [Skip Hop](/demand/global-en/brands/skip-hop): Head-to-head: /demand/global-en/compare/fisher-price-vs-skip-hop - [Bright Starts](/demand/global-en/brands/bright-starts): Head-to-head: /demand/global-en/compare/bright-starts-vs-fisher-price - [Tiny Love](/demand/global-en/brands/tiny-love): Head-to-head: /demand/global-en/compare/fisher-price-vs-tiny-love ## Who owns Fisher-Price? Fisher-Price is owned by Mattel. Brandwave also tracks Barbie, owned by the same company, worldwide. - [Mattel](/demand/global-en/companies/mattel): Owns 3 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Fisher-Price? Fisher-Price is owned by Mattel. Brandwave also tracks Barbie, owned by the same company, worldwide. ## Cite this page Brandwave. "Fisher-Price: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/fisher-price This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/fisher-price. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.