---
title: "Firth: search popularity worldwide"
description: "Firth is a concrete supplier available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/firth"
publisher: "Brandwave"
---

# Firth: search popularity worldwide

Firth is a concrete supplier available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Firth
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among concrete brands**: 0.03%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Concrete brands | 5 | 0.03% | 110 |

- [Concrete brands](/demand/global-en/categories/concrete-brands)

## How has branded search demand for Firth changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Firth worldwide fell from 140 to 110.
- Across the 11 months ending August 2026, Firth’s estimated Share of Search among concrete brands worldwide held steady, from 0.04% to 0.03%.

## How did search popularity change for concrete brands worldwide in August 2026?

- Estimated monthly branded searches for Hanson worldwide rose 22.2% over 11 measured months, from 135K to 165K in August 2026.
- Estimated monthly branded searches for Allied Concrete worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.
- Estimated monthly branded searches for Firth worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Concrete brands | 140 | 0.04% | 5 |
| Nov 2025 | Concrete brands | 110 | 0.04% | 5 |
| Dec 2025 | Concrete brands | 90 | 0.03% | 5 |
| Jan 2026 | Concrete brands | 110 | 0.04% | 5 |
| Feb 2026 | Concrete brands | 90 | 0.03% | 5 |
| Mar 2026 | Concrete brands | 110 | 0.03% | 5 |
| Apr 2026 | Concrete brands | 90 | 0.03% | 5 |
| May 2026 | Concrete brands | 110 | 0.03% | 5 |
| Jun 2026 | Concrete brands | 110 | 0.03% | 5 |
| Jul 2026 | Concrete brands | 110 | 0.03% | 5 |
| Aug 2026 | Concrete brands | 110 | 0.03% | 5 |
| Sep 2026 | Concrete brands | — | — | — |

## How is Firth measured?

Brandwave collects information about searches that people make online using Firth’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “firth nz”

## Which concrete brands compete with Firth?

- [Hanson](/demand/global-en/brands/hanson): Head-to-head: /demand/global-en/compare/firth-vs-hanson
- [Holcim](/demand/global-en/brands/holcim): Head-to-head: /demand/global-en/compare/firth-vs-holcim
- [Boral](/demand/global-en/brands/boral): Head-to-head: /demand/global-en/compare/boral-vs-firth
- [Allied Concrete](/demand/global-en/brands/allied-concrete): Head-to-head: /demand/global-en/compare/allied-concrete-vs-firth

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Firth: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/firth

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/firth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.