--- title: "First Alert: search popularity worldwide" description: "First Alert makes smoke and carbon monoxide alarms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/first-alert" publisher: "Brandwave" --- # First Alert: search popularity worldwide First Alert makes smoke and carbon monoxide alarms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: First Alert - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among fire alarm brands**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fire alarm brands | 5 | 1.3% | 27.1K | | Smoke alarm brands | 4 | 6.6% | 27.1K | | Personal alarm brands | 1 | 61.3% | 27.1K | - [Fire alarm brands](/demand/global-en/categories/fire-alarm-brands) - [Smoke alarm brands](/demand/global-en/categories/smoke-alarm-brands) - [Personal alarm brands](/demand/global-en/categories/personal-alarm-brands) ## How has branded search demand for First Alert changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for First Alert worldwide rose from 22.2K to 27.1K. - Across the 12 months ending September 2026, First Alert’s estimated Share of Search among fire alarm brands worldwide held steady, from 0.96% to 1.3%. - Across the 12 months ending September 2026, First Alert’s estimated Share of Search among smoke alarm brands worldwide increased from 4.2% to 6.6%. - Across the 12 months ending September 2026, First Alert’s estimated Share of Search among smoke alarm brands worldwide peaked at 6.9% in August 2026 and was lowest at 3% in June 2026. - Across the 12 months ending September 2026, First Alert’s estimated Share of Search among personal alarm brands worldwide decreased from 69.2% to 61.3%. - Across the 12 months ending September 2026, First Alert’s estimated Share of Search among personal alarm brands worldwide peaked at 73.3% in January 2026 and was lowest at 47.7% in August 2026. ## How did search popularity change for fire alarm brands worldwide in September 2026? - In September 2026, Siemens gained estimated Share of Search among fire alarm brands worldwide, from 56.3% to 59.1%. - In September 2026, Google Nest gained estimated Share of Search among fire alarm brands worldwide, from 11.4% to 11.9%. - In September 2026, ADT lost estimated Share of Search among fire alarm brands worldwide, from 29.7% to 25.9%. - In September 2026, Kidde rose from 5th to 4th among fire alarm brands worldwide. - In September 2026, First Alert fell from 4th to 5th among fire alarm brands worldwide. - Estimated monthly branded searches for Ring worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## How did search popularity change for smoke alarm brands worldwide in September 2026? - In September 2026, Kidde overtook First Alert to rank 3rd among smoke alarm brands worldwide, with 8% estimated Share of Search. - In September 2026, Quell gained estimated Share of Search among smoke alarm brands worldwide, from 19% to 21.9%. - In September 2026, Google Nest lost estimated Share of Search among smoke alarm brands worldwide, from 63.1% to 59.7%. - Estimated monthly branded searches for First Alert worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026. - Estimated monthly branded searches for Ring worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026. - Estimated monthly branded searches for Clipsal worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## How did search popularity change for personal alarm brands worldwide in September 2026? - In September 2026, First Alert overtook Birdie to become the leader among personal alarm brands worldwide, with 61.3% estimated Share of Search. - In September 2026, Sabre gained estimated Share of Search among personal alarm brands worldwide, from 2.8% to 3.6%. - In September 2026, Birdie lost estimated Share of Search among personal alarm brands worldwide, from 49.5% to 35.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fire alarm brands | 22.2K | 0.96% | 5 | | Nov 2025 | Fire alarm brands | 22.2K | 0.86% | 5 | | Dec 2025 | Fire alarm brands | 22.2K | 0.97% | 5 | | Jan 2026 | Fire alarm brands | 27.1K | 1.2% | 5 | | Feb 2026 | Fire alarm brands | 18.1K | 0.83% | 5 | | Mar 2026 | Fire alarm brands | 22.2K | 1% | 5 | | Apr 2026 | Fire alarm brands | 22.2K | 1.1% | 5 | | May 2026 | Fire alarm brands | 18.1K | 0.85% | 5 | | Jun 2026 | Fire alarm brands | 22.2K | 1% | 5 | | Jul 2026 | Fire alarm brands | 22.2K | 1.1% | 5 | | Aug 2026 | Fire alarm brands | 27.1K | 1.3% | 4 | | Sep 2026 | Fire alarm brands | 27.1K | 1.3% | 5 | | Oct 2025 | Smoke alarm brands | 22.2K | 4.2% | 4 | | Nov 2025 | Smoke alarm brands | 22.2K | 3.6% | 4 | | Dec 2025 | Smoke alarm brands | 22.2K | 3.6% | 4 | | Jan 2026 | Smoke alarm brands | 27.1K | 4.8% | 4 | | Feb 2026 | Smoke alarm brands | 18.1K | 4% | 4 | | Mar 2026 | Smoke alarm brands | 22.2K | 5.4% | 4 | | Apr 2026 | Smoke alarm brands | 22.2K | 5.4% | 4 | | May 2026 | Smoke alarm brands | 18.1K | 4.1% | 4 | | Jun 2026 | Smoke alarm brands | 22.2K | 3% | 4 | | Jul 2026 | Smoke alarm brands | 22.2K | 5.8% | 4 | | Aug 2026 | Smoke alarm brands | 27.1K | 6.9% | 3 | | Sep 2026 | Smoke alarm brands | 27.1K | 6.6% | 4 | | Oct 2025 | Personal alarm brands | 22.2K | 69.2% | 1 | | Nov 2025 | Personal alarm brands | 22.2K | 61.3% | 1 | | Dec 2025 | Personal alarm brands | 22.2K | 57.1% | 1 | | Jan 2026 | Personal alarm brands | 27.1K | 73.3% | 1 | | Feb 2026 | Personal alarm brands | 18.1K | 64.7% | 1 | | Mar 2026 | Personal alarm brands | 22.2K | 67.5% | 1 | | Apr 2026 | Personal alarm brands | 22.2K | 64.8% | 1 | | May 2026 | Personal alarm brands | 18.1K | 56.2% | 1 | | Jun 2026 | Personal alarm brands | 22.2K | 56.5% | 1 | | Jul 2026 | Personal alarm brands | 22.2K | 51.7% | 1 | | Aug 2026 | Personal alarm brands | 27.1K | 47.7% | 2 | | Sep 2026 | Personal alarm brands | 27.1K | 61.3% | 1 | ## How is First Alert measured? Brandwave collects information about searches that people make online using First Alert’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “first alert” ## Which fire alarm brands compete with First Alert? - [Siemens](/demand/global-en/brands/siemens): Head-to-head: /demand/global-en/compare/first-alert-vs-siemens - [ADT](/demand/global-en/brands/adt): Head-to-head: /demand/global-en/compare/adt-vs-first-alert - [Google Nest](/demand/global-en/brands/google-nest): Head-to-head: /demand/global-en/compare/first-alert-vs-google-nest - [Kidde](/demand/global-en/brands/kidde): Head-to-head: /demand/global-en/compare/first-alert-vs-kidde - [Ring](/demand/global-en/brands/ring-security): Head-to-head: /demand/global-en/compare/first-alert-vs-ring-security ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "First Alert: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/first-alert This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/first-alert. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.