--- title: "First Advantage: search popularity worldwide" description: "A background screening and identity verification company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/first-advantage" publisher: "Brandwave" --- # First Advantage: search popularity worldwide A background screening and identity verification company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: First Advantage - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among background check platforms**: 12.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Background check platforms | 4 | 12.5% | 110K | - [Background check platforms](/demand/global-en/categories/background-check-platforms) ## Top background check platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, First Advantage was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. First Advantage is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Checkr | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HireRight | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | First Advantage | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | GoodHire | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Certn | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | BeenVerified | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Accurate Background | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Sterling | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Veremark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about background check platforms - Asked ChatGPT "Which background check platform should I use?": 1. Checkr, 2. Certn, 3. BeenVerified - Asked ChatGPT "What are the best background check platforms?": 1. Checkr, 2. GoodHire, 3. HireRight, 4. First Advantage, 5. Certn - Asked ChatGPT "What's the best background check platform for hiring screening?": 1. Checkr, 2. First Advantage, 3. HireRight, 4. Accurate Background, 5. Sterling - Searched Google, AI Overview "background check platform": 1. Checkr, 2. HireRight, 3. First Advantage, 4. GoodHire, 5. BeenVerified, 6. Sterling - Searched Google, AI Overview "pre employment screening": named none of the brands we track Not named in any answer: Veremark. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for First Advantage changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for First Advantage worldwide held steady at 110K. - Across the 12 months ending September 2026, First Advantage’s share of searches among background check platforms worldwide peaked at 13.2% in November 2025 and was lowest at 10% in February 2026. ## How did search popularity change for background check platforms worldwide in September 2026? - In September 2026, Checkr gained share of searches among background check platforms worldwide, from 15% to 15.9%. - Sterling’s share of searches among background check platforms worldwide has lost ground for 3 months in a row, from 2.6% to 2.1% in September 2026. - Estimated monthly branded searches for Veremark worldwide rose 31.1% over 12 measured months, from 4.8K to 6.3K in September 2026. - Estimated monthly branded searches for GoodHire worldwide fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Background check platforms | 110K | 12.6% | 4 | | Nov 2025 | Background check platforms | 110K | 13.2% | 3 | | Dec 2025 | Background check platforms | 90.5K | 11.3% | 4 | | Jan 2026 | Background check platforms | 90.5K | 10.8% | 4 | | Feb 2026 | Background check platforms | 90.5K | 10% | 4 | | Mar 2026 | Background check platforms | 110K | 10.3% | 4 | | Apr 2026 | Background check platforms | 110K | 10.7% | 4 | | May 2026 | Background check platforms | 110K | 10.9% | 4 | | Jun 2026 | Background check platforms | 110K | 12.7% | 4 | | Jul 2026 | Background check platforms | 110K | 12.8% | 4 | | Aug 2026 | Background check platforms | 110K | 12.6% | 4 | | Sep 2026 | Background check platforms | 110K | 12.5% | 4 | ## How are First Advantage’s branded searches counted? Brandwave collects information about searches that people make online using First Advantage’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “first advantage” ## Which background check platforms compete with First Advantage? - [BeenVerified](/demand/global-en/brands/beenverified): Head-to-head: /demand/global-en/compare/beenverified-vs-first-advantage - [Checkr](/demand/global-en/brands/checkr): Head-to-head: /demand/global-en/compare/checkr-vs-first-advantage - [HireRight](/demand/global-en/brands/hireright): Head-to-head: /demand/global-en/compare/first-advantage-vs-hireright - [Accurate Background](/demand/global-en/brands/accurate-background): Head-to-head: /demand/global-en/compare/accurate-background-vs-first-advantage - [Sterling](/demand/global-en/brands/sterling): Head-to-head: /demand/global-en/compare/first-advantage-vs-sterling - [Certn](/demand/global-en/brands/certn) - [Veremark](/demand/global-en/brands/veremark) - [GoodHire](/demand/global-en/brands/goodhire) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "First Advantage: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/first-advantage This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/first-advantage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.