---
title: "Finish: search popularity and Share of Search worldwide"
description: "Finish makes dishwashing products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/finish-dishwashing"
publisher: "Brandwave"
---

# Finish: search popularity and Share of Search worldwide

Finish makes dishwashing products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Finish
- **Owned by**: Reckitt
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among dishwashing detergent brands**: 1.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dishwashing detergent brands | 4 | 1.3% | 22.2K |

- [Dishwashing detergent brands](/demand/global-en/categories/dishwashing-detergent-brands)

## How has branded search demand for Finish changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Finish worldwide fell from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Finish’s estimated Share of Search among dishwashing detergent brands worldwide held steady, from 1.8% to 1.3%.

## How did search popularity change for dishwashing detergent brands worldwide in August 2026?

- In August 2026, Dawn gained estimated Share of Search among dishwashing detergent brands worldwide, from 59.3% to 60%.
- In August 2026, Palmolive lost estimated Share of Search among dishwashing detergent brands worldwide, from 6.5% to 5.4%.
- Estimated monthly branded searches for Cascade worldwide rose 49.5% over 11 measured months, from 368K to 550K in August 2026.
- Estimated monthly branded searches for Sunlight worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
- Estimated monthly branded searches for Finish worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dishwashing detergent brands | 27.1K | 1.8% | 4 |
| Nov 2025 | Dishwashing detergent brands | 27.1K | 1.8% | 4 |
| Dec 2025 | Dishwashing detergent brands | 27.1K | 1.8% | 4 |
| Jan 2026 | Dishwashing detergent brands | 27.1K | 1.7% | 4 |
| Feb 2026 | Dishwashing detergent brands | 27.1K | 1.8% | 4 |
| Mar 2026 | Dishwashing detergent brands | 27.1K | 1.8% | 4 |
| Apr 2026 | Dishwashing detergent brands | 22.2K | 1.4% | 4 |
| May 2026 | Dishwashing detergent brands | 22.2K | 1.6% | 4 |
| Jun 2026 | Dishwashing detergent brands | 22.2K | 1.6% | 4 |
| Jul 2026 | Dishwashing detergent brands | 22.2K | 1.3% | 4 |
| Aug 2026 | Dishwashing detergent brands | 22.2K | 1.3% | 4 |
| Sep 2026 | Dishwashing detergent brands | — | — | — |

## How is Finish measured?

Brandwave collects information about searches that people make online using Finish’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “finish quantum”

## Which dishwashing detergent brands compete with Finish?

- [Dawn](/demand/global-en/brands/dawn): Head-to-head: /demand/global-en/compare/dawn-vs-finish-dishwashing
- [Cascade](/demand/global-en/brands/cascade): Head-to-head: /demand/global-en/compare/cascade-vs-finish-dishwashing
- [Palmolive](/demand/global-en/brands/palmolive): Head-to-head: /demand/global-en/compare/finish-dishwashing-vs-palmolive
- [Sunlight](/demand/global-en/brands/sunlight): Head-to-head: /demand/global-en/compare/finish-dishwashing-vs-sunlight
- [Fairy](/demand/global-en/brands/fairy): Head-to-head: /demand/global-en/compare/fairy-vs-finish-dishwashing

## Who owns Finish?

Finish is owned by Reckitt. Brandwave also tracks Dettol, owned by the same company, worldwide.

- [Reckitt](/demand/global-en/companies/reckitt): Owns 6 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Finish?

Finish is owned by Reckitt. Brandwave also tracks Dettol, owned by the same company, worldwide.

## Cite this page

Brandwave. "Finish: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/finish-dishwashing

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/finish-dishwashing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.