---
title: "Find My: search popularity worldwide"
description: "Find My is a family location sharing app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/find-my"
publisher: "Brandwave"
---

# Find My: search popularity worldwide

Find My is a family location sharing app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Find My
- **Owned by**: Apple
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among family location apps**: 49.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Family location apps | 1 | 49.5% | 673K |

- [Family location apps](/demand/global-en/categories/family-location-apps)

## How has branded search demand for Find My changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Find My worldwide held steady at 673K.
- Across the 12 months ending September 2026, Find My’s estimated Share of Search among family location apps worldwide increased from 48.4% to 49.5%.
- Across the 12 months ending September 2026, Find My’s estimated Share of Search among family location apps worldwide peaked at 52% in February 2026 and was lowest at 46.9% in December 2025.

## How did search popularity change for family location apps worldwide in September 2026?

- Estimated monthly branded searches for Google Family Link worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.
- Estimated monthly branded searches for Bark worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
- Estimated monthly branded searches for Life360 worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Family location apps | 673K | 48.4% | 1 |
| Nov 2025 | Family location apps | 673K | 49.2% | 1 |
| Dec 2025 | Family location apps | 673K | 46.9% | 1 |
| Jan 2026 | Family location apps | 673K | 47% | 1 |
| Feb 2026 | Family location apps | 673K | 52% | 1 |
| Mar 2026 | Family location apps | 673K | 49.5% | 1 |
| Apr 2026 | Family location apps | 673K | 49.5% | 1 |
| May 2026 | Family location apps | 673K | 51.6% | 1 |
| Jun 2026 | Family location apps | 673K | 51.6% | 1 |
| Jul 2026 | Family location apps | 673K | 49.5% | 1 |
| Aug 2026 | Family location apps | 673K | 49.3% | 1 |
| Sep 2026 | Family location apps | 673K | 49.5% | 1 |

## How is Find My measured?

Brandwave collects information about searches that people make online using Find My’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “find my”

## Which family location apps compete with Find My?

- [Life360](/demand/global-en/brands/life360): Head-to-head: /demand/global-en/compare/find-my-vs-life360
- [Google Family Link](/demand/global-en/brands/google-family-link): Head-to-head: /demand/global-en/compare/find-my-vs-google-family-link
- [Bark](/demand/global-en/brands/bark): Head-to-head: /demand/global-en/compare/bark-vs-find-my

## Who owns Find My?

Find My is owned by Apple. Brandwave also tracks Pixelmator, AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, GarageBand, iCloud, Keynote, Logic Pro and Safari, owned by the same company, worldwide.

- [Apple](/demand/global-en/companies/apple): Owns 20 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Find My?

Find My is owned by Apple. Brandwave also tracks Pixelmator, AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, GarageBand, iCloud, Keynote, Logic Pro and Safari, owned by the same company, worldwide.

## Cite this page

Brandwave. "Find My: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/find-my

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/find-my. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.