---
title: "Financial Times: search popularity and Share of Search worldwide"
description: "Financial Times is newspaper. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/financial-times"
publisher: "Brandwave"
---

# Financial Times: search popularity and Share of Search worldwide

Financial Times is newspaper. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Financial Times
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among newspapers**: 4.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Newspapers | 5 | 4.3% | 451K |

- [Newspapers](/demand/global-en/categories/newspapers)

## How has branded search demand for Financial Times changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Financial Times worldwide fell from 674K to 451K.
- Across the 11 months ending August 2026, Financial Times’ estimated Share of Search among newspapers worldwide decreased from 5.6% to 4.3%.
- Across the 11 months ending August 2026, Financial Times’ estimated Share of Search among newspapers worldwide peaked at 5.6% in October 2025 and was lowest at 3.9% in February 2026.

## How did search popularity change for newspapers worldwide in August 2026?

- In August 2026, The New York Times gained estimated Share of Search among newspapers worldwide, from 32.3% to 33.9%.
- In August 2026, The Times lost estimated Share of Search among newspapers worldwide, from 7.6% to 6.5%.
- In August 2026, The Telegraph lost estimated Share of Search among newspapers worldwide, from 4.3% to 3.5%.
- Estimated monthly branded searches for The Washington Post worldwide fell 36.4% over 11 measured months, from 2.1M to 1.4M in August 2026.
- Estimated monthly branded searches for Financial Times worldwide fell 33.1% over 11 measured months, from 674K to 451K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Newspapers | 674K | 5.6% | 5 |
| Nov 2025 | Newspapers | 551K | 4.7% | 5 |
| Dec 2025 | Newspapers | 451K | 4% | 5 |
| Jan 2026 | Newspapers | 674K | 4.3% | 5 |
| Feb 2026 | Newspapers | 551K | 3.9% | 5 |
| Mar 2026 | Newspapers | 825K | 4.7% | 5 |
| Apr 2026 | Newspapers | 674K | 4.9% | 5 |
| May 2026 | Newspapers | 551K | 4.9% | 5 |
| Jun 2026 | Newspapers | 551K | 5.3% | 5 |
| Jul 2026 | Newspapers | 451K | 4.3% | 5 |
| Aug 2026 | Newspapers | 451K | 4.3% | 5 |
| Sep 2026 | Newspapers | — | — | — |

## How is Financial Times measured?

Brandwave collects information about searches that people make online using Financial Times’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “financial times”
- “financialtimes”

## Which newspapers compete with Financial Times?

- [The Guardian](/demand/global-en/brands/the-guardian): Head-to-head: /demand/global-en/compare/financial-times-vs-the-guardian
- [The New York Times](/demand/global-en/brands/the-new-york-times): Head-to-head: /demand/global-en/compare/financial-times-vs-the-new-york-times
- [The Washington Post](/demand/global-en/brands/the-washington-post): Head-to-head: /demand/global-en/compare/financial-times-vs-the-washington-post
- [The Times](/demand/global-en/brands/the-times): Head-to-head: /demand/global-en/compare/financial-times-vs-the-times
- [The Telegraph](/demand/global-en/brands/the-telegraph): Head-to-head: /demand/global-en/compare/financial-times-vs-the-telegraph

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Financial Times: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/financial-times

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/financial-times. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.