--- title: "Figma: search popularity and Share of Search worldwide" description: "Figma is a design tool used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/figma" publisher: "Brandwave" --- # Figma: search popularity and Share of Search worldwide Figma is a design tool used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Figma - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among UI design tools**: 84.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | UI design tools | 1 | 84.6% | 4.1M | | Prototyping tools | 1 | 86.7% | 4.1M | | Wireframing tools | 1 | 98.8% | 4.1M | - [UI design tools](/demand/global-en/categories/ui-design-tools) - [Prototyping tools](/demand/global-en/categories/prototyping-tools) - [Wireframing tools](/demand/global-en/categories/wireframing-tools) ## How has branded search demand for Figma changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Figma worldwide fell from 6.1M to 4.1M. - Across the 11 months ending August 2026, Figma’s estimated Share of Search among UI design tools worldwide decreased from 88.8% to 84.6%. - Across the 11 months ending August 2026, Figma’s estimated Share of Search among UI design tools worldwide peaked at 89% in December 2025 and was lowest at 84.6% in August 2026. - Across the 11 months ending August 2026, Figma’s estimated Share of Search among prototyping tools worldwide decreased from 90.5% to 86.7%. - Across the 11 months ending August 2026, Figma’s estimated Share of Search among prototyping tools worldwide peaked at 90.6% in November 2025 and was lowest at 86.7% in August 2026. - Across the 11 months ending August 2026, Figma’s estimated Share of Search among wireframing tools worldwide increased from 98.3% to 98.8%. ## How did search popularity change for UI design tools worldwide in August 2026? - In August 2026, Figma lost estimated Share of Search among UI design tools worldwide, from 85.6% to 84.6%. - Penpot’s estimated Share of Search among UI design tools worldwide has gained ground for 3 months in a row, from 1.1% to 1.9% in August 2026. - Estimated monthly branded searches for Adobe XD worldwide fell 45.3% over 11 measured months, from 90.5K to 49.5K in August 2026. - Estimated monthly branded searches for Sketch worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026. ## How did search popularity change for prototyping tools worldwide in August 2026? - Framer’s estimated Share of Search among prototyping tools worldwide has gained ground for 3 months in a row, from 10.2% to 12.2% in August 2026. - In August 2026, Marvel rose from 5th to 4th among prototyping tools worldwide. - In August 2026, ProtoPie fell from 4th to 5th among prototyping tools worldwide. - Estimated monthly branded searches for Figma worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026. - Estimated monthly branded searches for InVision worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026. ## How did search popularity change for wireframing tools worldwide in August 2026? - Estimated monthly branded searches for Justinmind worldwide fell 71.2% over 11 measured months, from 6.6K to 1.9K in August 2026. - Estimated monthly branded searches for Balsamiq worldwide fell 55.3% over 11 measured months, from 74K to 33.1K in August 2026. - Estimated monthly branded searches for Whimsical worldwide fell 49.7% over 11 measured months, from 2K to 990 in August 2026. - Estimated monthly branded searches for Axure worldwide fell 45.5% over 11 measured months, from 22.2K to 12.1K in August 2026. - Estimated monthly branded searches for Figma worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | UI design tools | 6.1M | 88.8% | 1 | | Nov 2025 | UI design tools | 6.1M | 88.9% | 1 | | Dec 2025 | UI design tools | 5M | 89% | 1 | | Jan 2026 | UI design tools | 5M | 87.2% | 1 | | Feb 2026 | UI design tools | 5M | 87.6% | 1 | | Mar 2026 | UI design tools | 6.1M | 87.8% | 1 | | Apr 2026 | UI design tools | 6.1M | 87.8% | 1 | | May 2026 | UI design tools | 6.1M | 87.9% | 1 | | Jun 2026 | UI design tools | 5M | 85.4% | 1 | | Jul 2026 | UI design tools | 5M | 85.6% | 1 | | Aug 2026 | UI design tools | 4.1M | 84.6% | 1 | | Sep 2026 | UI design tools | — | — | — | | Oct 2025 | Prototyping tools | 6.1M | 90.5% | 1 | | Nov 2025 | Prototyping tools | 6.1M | 90.6% | 1 | | Dec 2025 | Prototyping tools | 5M | 90.5% | 1 | | Jan 2026 | Prototyping tools | 5M | 88.7% | 1 | | Feb 2026 | Prototyping tools | 5M | 88.9% | 1 | | Mar 2026 | Prototyping tools | 6.1M | 89% | 1 | | Apr 2026 | Prototyping tools | 6.1M | 89.1% | 1 | | May 2026 | Prototyping tools | 6.1M | 89.1% | 1 | | Jun 2026 | Prototyping tools | 5M | 86.9% | 1 | | Jul 2026 | Prototyping tools | 5M | 87.1% | 1 | | Aug 2026 | Prototyping tools | 4.1M | 86.7% | 1 | | Sep 2026 | Prototyping tools | — | — | — | | Oct 2025 | Wireframing tools | 6.1M | 98.3% | 1 | | Nov 2025 | Wireframing tools | 6.1M | 98.6% | 1 | | Dec 2025 | Wireframing tools | 5M | 98.6% | 1 | | Jan 2026 | Wireframing tools | 5M | 98.6% | 1 | | Feb 2026 | Wireframing tools | 5M | 98.6% | 1 | | Mar 2026 | Wireframing tools | 6.1M | 98.7% | 1 | | Apr 2026 | Wireframing tools | 6.1M | 98.7% | 1 | | May 2026 | Wireframing tools | 6.1M | 98.9% | 1 | | Jun 2026 | Wireframing tools | 5M | 98.8% | 1 | | Jul 2026 | Wireframing tools | 5M | 99% | 1 | | Aug 2026 | Wireframing tools | 4.1M | 98.8% | 1 | | Sep 2026 | Wireframing tools | — | — | — | ## How is Figma measured? Brandwave collects information about searches that people make online using Figma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “figma” ## Which UI design tools compete with Figma? - [Framer](/demand/global-en/brands/framer): Head-to-head: /demand/global-en/compare/figma-vs-framer - [Penpot](/demand/global-en/brands/penpot): Head-to-head: /demand/global-en/compare/figma-vs-penpot - [Adobe XD](/demand/global-en/brands/adobe-xd): Head-to-head: /demand/global-en/compare/adobe-xd-vs-figma - [Sketch](/demand/global-en/brands/sketch): Head-to-head: /demand/global-en/compare/figma-vs-sketch ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Figma: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/figma This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/figma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.