--- title: "Fiesta: search popularity worldwide" description: "Colourful glazed dinnerware made in West Virginia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/fiesta-dinnerware" publisher: "Brandwave" --- # Fiesta: search popularity worldwide Colourful glazed dinnerware made in West Virginia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fiesta - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among dinnerware brands**: 1.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dinnerware brands | 8 | 1.1% | 5.4K | | Dinner set brands | 7 | 2.4% | 5.4K | - [Dinnerware brands](/demand/global-en/categories/dinnerware-brands) - [Dinner set brands](/demand/global-en/categories/dinner-set-brands) ## Top dinnerware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fiesta was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fiesta is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Corelle | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Fable | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Fiesta | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Mikasa | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Villeroy & Boch | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Portmeirion | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Royal Doulton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Denby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maxwell & Williams | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dinnerware brands - Asked ChatGPT "Which dinnerware brand should I buy?": 1. Corelle, 2. Fiesta, 3. Mikasa - Asked ChatGPT "What are the best dinnerware brands?": 1. Corelle, 2. Villeroy & Boch, 3. Fable, 4. Mikasa, 5. Fiesta - Asked ChatGPT "What's the best dinnerware brand for everyday dining?": 1. Corelle, 2. Fable, 3. Fiesta - Searched Google, AI Overview "dinnerware set": named none of the brands we track - Searched Google, AI Overview "best dinnerware brands": 1. Corelle, 2. Fable, 3. Mikasa Not named in any answer: Portmeirion, Royal Doulton, Denby and Maxwell & Williams. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Fiesta changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Fiesta worldwide fell from 6.6K to 5.4K. - Across the 12 months ending September 2026, Fiesta’s share of searches among dinnerware brands worldwide held steady, from 1.3% to 1.1%. - Across the 12 months ending September 2026, Fiesta’s share of searches among dinner set brands worldwide peaked at 3.2% in January 2026 and was lowest at 2.1% in June 2026. ## How did search popularity change for dinnerware brands worldwide in September 2026? - In September 2026, Royal Doulton overtook Denby to rank 4th among dinnerware brands worldwide, with 8.5% of the searches. - In September 2026, Villeroy & Boch gained share of searches among dinnerware brands worldwide, from 20.7% to 28.2%. - In September 2026, Corelle gained share of searches among dinnerware brands worldwide, from 9.3% to 12.7%. - In September 2026, Maxwell & Williams gained share of searches among dinnerware brands worldwide, from 2.8% to 3.8%. - In September 2026, Mikasa gained share of searches among dinnerware brands worldwide, from 2.7% to 3.7%. - In September 2026, Portmeirion lost share of searches among dinnerware brands worldwide, from 46.1% to 34.5%. ## How did search popularity change for dinner set brands worldwide in September 2026? - In September 2026, Corelle gained share of searches among dinner set brands worldwide, from 22% to 26.7%. - In September 2026, Maxwell & Williams gained share of searches among dinner set brands worldwide, from 6.6% to 8%. - In September 2026, Mikasa gained share of searches among dinner set brands worldwide, from 6.4% to 7.7%. - In September 2026, Denby lost share of searches among dinner set brands worldwide, from 22% to 14.6%. - In September 2026, Royal Doulton rose from 4th to 3rd among dinner set brands worldwide. - In September 2026, Wedgwood rose from 3rd to 2nd among dinner set brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dinnerware brands | 6.6K | 1.3% | 8 | | Nov 2025 | Dinnerware brands | 8.1K | 1.3% | 9 | | Dec 2025 | Dinnerware brands | 9.9K | 1.5% | 8 | | Jan 2026 | Dinnerware brands | 9.9K | 1.8% | 8 | | Feb 2026 | Dinnerware brands | 6.6K | 1.4% | 8 | | Mar 2026 | Dinnerware brands | 8.1K | 1.3% | 8 | | Apr 2026 | Dinnerware brands | 9.9K | 1.6% | 8 | | May 2026 | Dinnerware brands | 8.1K | 1.3% | 8 | | Jun 2026 | Dinnerware brands | 6.6K | 1.1% | 8 | | Jul 2026 | Dinnerware brands | 6.6K | 1.1% | 8 | | Aug 2026 | Dinnerware brands | 6.6K | 1% | 8 | | Sep 2026 | Dinnerware brands | 5.4K | 1.1% | 8 | | Oct 2025 | Dinner set brands | 6.6K | 2.5% | 7 | | Nov 2025 | Dinner set brands | 8.1K | 2.5% | 7 | | Dec 2025 | Dinner set brands | 9.9K | 2.9% | 7 | | Jan 2026 | Dinner set brands | 9.9K | 3.2% | 7 | | Feb 2026 | Dinner set brands | 6.6K | 2.8% | 7 | | Mar 2026 | Dinner set brands | 8.1K | 2.4% | 7 | | Apr 2026 | Dinner set brands | 9.9K | 2.9% | 7 | | May 2026 | Dinner set brands | 8.1K | 2.7% | 7 | | Jun 2026 | Dinner set brands | 6.6K | 2.1% | 7 | | Jul 2026 | Dinner set brands | 6.6K | 2.8% | 7 | | Aug 2026 | Dinner set brands | 6.6K | 2.4% | 7 | | Sep 2026 | Dinner set brands | 5.4K | 2.4% | 7 | ## How are Fiesta’s branded searches counted? Brandwave collects information about searches that people make online using Fiesta’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fiesta dinnerware” ## Which dinnerware brands compete with Fiesta? - [Portmeirion](/demand/global-en/brands/portmeirion) - [Villeroy & Boch](/demand/global-en/brands/villeroy-and-boch) - [Corelle](/demand/global-en/brands/corelle) - [Royal Doulton](/demand/global-en/brands/royal-doulton): Head-to-head: /demand/global-en/compare/fiesta-dinnerware-vs-royal-doulton - [Denby](/demand/global-en/brands/denby): Head-to-head: /demand/global-en/compare/denby-vs-fiesta-dinnerware - [Maxwell & Williams](/demand/global-en/brands/maxwell-williams): Head-to-head: /demand/global-en/compare/fiesta-dinnerware-vs-maxwell-williams - [Mikasa](/demand/global-en/brands/mikasa-dinnerware): Head-to-head: /demand/global-en/compare/fiesta-dinnerware-vs-mikasa-dinnerware - [Fable](/demand/global-en/brands/fable-home): Head-to-head: /demand/global-en/compare/fable-home-vs-fiesta-dinnerware ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Fiesta: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/fiesta-dinnerware This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/fiesta-dinnerware. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.