--- title: "Fidelity: search popularity worldwide" description: "Fidelity is an investment company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/fidelity-investments" publisher: "Brandwave" --- # Fidelity: search popularity worldwide Fidelity is an investment company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fidelity - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among stock brokers**: 7.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Stock brokers | 5 | 7.8% | 673K | | Financial advisers | 4 | 8.1% | 673K | | Investment platforms | 2 | 16% | 673K | - [Stock brokers](/demand/global-en/categories/stock-brokers) - [Financial advisers](/demand/global-en/categories/financial-advisers) - [Investment platforms](/demand/global-en/categories/investment-platforms) ## How has branded search demand for Fidelity changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Fidelity worldwide held steady at 673K. - Across the 11 months ending August 2026, Fidelity’s estimated Share of Search among stock brokers worldwide increased from 6.8% to 7.8%. - Across the 11 months ending August 2026, Fidelity’s estimated Share of Search among stock brokers worldwide peaked at 8.7% in April 2026 and was lowest at 6.8% in October 2025. - Across the 11 months ending August 2026, Fidelity’s estimated Share of Search among financial advisers worldwide increased from 7.1% to 8.1%. - Across the 11 months ending August 2026, Fidelity’s estimated Share of Search among financial advisers worldwide peaked at 8.5% in July 2026 and was lowest at 7.1% in October 2025. - Across the 11 months ending August 2026, Fidelity’s estimated Share of Search among investment platforms worldwide increased from 14.8% to 16%. - Across the 11 months ending August 2026, Fidelity’s estimated Share of Search among investment platforms worldwide peaked at 18.1% in July 2026 and was lowest at 14.8% in October 2025. - Across the 11 months ending August 2026, Fidelity rose from 3rd to 2nd among investment platforms worldwide. ## How did search popularity change for stock brokers worldwide in August 2026? - In August 2026, E*TRADE gained estimated Share of Search among stock brokers worldwide, from 18.8% to 21.3%. - In August 2026, Robinhood gained estimated Share of Search among stock brokers worldwide, from 22.1% to 23.9%. - In August 2026, Charles Schwab lost estimated Share of Search among stock brokers worldwide, from 42% to 38.9%. - In August 2026, Fidelity lost estimated Share of Search among stock brokers worldwide, from 8.4% to 7.8%. - In August 2026, Interactive Brokers lost estimated Share of Search among stock brokers worldwide, from 8.6% to 8%. ## How did search popularity change for financial advisers worldwide in August 2026? - In August 2026, Vanguard gained estimated Share of Search among financial advisers worldwide, from 28.3% to 32.9%. - In August 2026, Charles Schwab lost estimated Share of Search among financial advisers worldwide, from 42.4% to 40.3%. - In August 2026, St James's Place lost estimated Share of Search among financial advisers worldwide, from 3.4% to 2.2%. - In August 2026, Edward Jones lost estimated Share of Search among financial advisers worldwide, from 10.4% to 9.9%. - Estimated monthly branded searches for Hargreaves Lansdown worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026. ## How did search popularity change for investment platforms worldwide in August 2026? - In August 2026, Vanguard gained estimated Share of Search among investment platforms worldwide, from 60.4% to 65.1%. - In August 2026, Fidelity lost estimated Share of Search among investment platforms worldwide, from 18.1% to 16%. - In August 2026, Acorns lost estimated Share of Search among investment platforms worldwide, from 14.8% to 13.1%. - Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. - Estimated monthly branded searches for Wealthfront worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Stock brokers | 673K | 6.8% | 5 | | Nov 2025 | Stock brokers | 673K | 7.8% | 5 | | Dec 2025 | Stock brokers | 673K | 8.2% | 5 | | Jan 2026 | Stock brokers | 823K | 8.6% | 5 | | Feb 2026 | Stock brokers | 673K | 7.2% | 5 | | Mar 2026 | Stock brokers | 673K | 7.2% | 5 | | Apr 2026 | Stock brokers | 823K | 8.7% | 4 | | May 2026 | Stock brokers | 673K | 7.3% | 5 | | Jun 2026 | Stock brokers | 673K | 7.2% | 5 | | Jul 2026 | Stock brokers | 673K | 8.4% | 5 | | Aug 2026 | Stock brokers | 673K | 7.8% | 5 | | Sep 2026 | Stock brokers | — | — | — | | Oct 2025 | Financial advisers | 673K | 7.1% | 4 | | Nov 2025 | Financial advisers | 673K | 8.4% | 4 | | Dec 2025 | Financial advisers | 673K | 7.9% | 4 | | Jan 2026 | Financial advisers | 823K | 8% | 4 | | Feb 2026 | Financial advisers | 673K | 7.2% | 4 | | Mar 2026 | Financial advisers | 673K | 7.2% | 4 | | Apr 2026 | Financial advisers | 823K | 8.1% | 4 | | May 2026 | Financial advisers | 673K | 7.3% | 4 | | Jun 2026 | Financial advisers | 673K | 7.2% | 4 | | Jul 2026 | Financial advisers | 673K | 8.5% | 4 | | Aug 2026 | Financial advisers | 673K | 8.1% | 4 | | Sep 2026 | Financial advisers | — | — | — | | Oct 2025 | Investment platforms | 673K | 14.8% | 3 | | Nov 2025 | Investment platforms | 673K | 17.6% | 3 | | Dec 2025 | Investment platforms | 673K | 15.9% | 2 | | Jan 2026 | Investment platforms | 823K | 15.8% | 2 | | Feb 2026 | Investment platforms | 673K | 15.5% | 2 | | Mar 2026 | Investment platforms | 673K | 15.5% | 2 | | Apr 2026 | Investment platforms | 823K | 15.8% | 2 | | May 2026 | Investment platforms | 673K | 16% | 2 | | Jun 2026 | Investment platforms | 673K | 16.4% | 2 | | Jul 2026 | Investment platforms | 673K | 18.1% | 2 | | Aug 2026 | Investment platforms | 673K | 16% | 2 | | Sep 2026 | Investment platforms | — | — | — | ## How is Fidelity measured? Brandwave collects information about searches that people make online using Fidelity’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fidelity investments” ## Which stock brokers compete with Fidelity? - [Charles Schwab](/demand/global-en/brands/charles-schwab): Head-to-head: /demand/global-en/compare/charles-schwab-vs-fidelity-investments - [Robinhood](/demand/global-en/brands/robinhood): Head-to-head: /demand/global-en/compare/fidelity-investments-vs-robinhood - [E*TRADE](/demand/global-en/brands/e-trade): Head-to-head: /demand/global-en/compare/e-trade-vs-fidelity-investments - [Interactive Brokers](/demand/global-en/brands/interactive-brokers): Head-to-head: /demand/global-en/compare/fidelity-investments-vs-interactive-brokers ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Fidelity: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/fidelity-investments This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/fidelity-investments. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.