---
title: "FICO: search popularity and Share of Search worldwide"
description: "FICO is a credit scoring company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/fico"
publisher: "Brandwave"
---

# FICO: search popularity and Share of Search worldwide

FICO is a credit scoring company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: FICO
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among credit scoring platforms**: 4.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Credit scoring platforms | 4 | 4.7% | 301K |

- [Credit scoring platforms](/demand/global-en/categories/credit-scoring-platforms)

## How has branded search demand for FICO changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for FICO worldwide held steady at 301K.
- Across the 11 months ending August 2026, FICO’s estimated Share of Search among credit scoring platforms worldwide peaked at 5.4% in November 2025 and was lowest at 3.3% in July 2026.

## How did search popularity change for credit scoring platforms worldwide in August 2026?

- In August 2026, TransUnion gained estimated Share of Search among credit scoring platforms worldwide, from 16.5% to 19.1%.
- In August 2026, FICO gained estimated Share of Search among credit scoring platforms worldwide, from 3.3% to 4.7%.
- In August 2026, Experian lost estimated Share of Search among credit scoring platforms worldwide, from 55.3% to 52.5%.
- In August 2026, Equifax lost estimated Share of Search among credit scoring platforms worldwide, from 24.8% to 23.5%.
- Estimated monthly branded searches for VantageScore worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Credit scoring platforms | 301K | 4.7% | 4 |
| Nov 2025 | Credit scoring platforms | 301K | 5.4% | 4 |
| Dec 2025 | Credit scoring platforms | 246K | 4.5% | 4 |
| Jan 2026 | Credit scoring platforms | 246K | 3.9% | 4 |
| Feb 2026 | Credit scoring platforms | 246K | 3.9% | 4 |
| Mar 2026 | Credit scoring platforms | 246K | 3.7% | 4 |
| Apr 2026 | Credit scoring platforms | 301K | 4.7% | 4 |
| May 2026 | Credit scoring platforms | 246K | 4% | 4 |
| Jun 2026 | Credit scoring platforms | 246K | 4% | 4 |
| Jul 2026 | Credit scoring platforms | 201K | 3.3% | 4 |
| Aug 2026 | Credit scoring platforms | 301K | 4.7% | 4 |
| Sep 2026 | Credit scoring platforms | — | — | — |

## How is FICO measured?

Brandwave collects information about searches that people make online using FICO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “fico”

## Which credit scoring platforms compete with FICO?

- [Experian](/demand/global-en/brands/experian): Head-to-head: /demand/global-en/compare/experian-vs-fico
- [Equifax](/demand/global-en/brands/equifax): Head-to-head: /demand/global-en/compare/equifax-vs-fico
- [TransUnion](/demand/global-en/brands/transunion): Head-to-head: /demand/global-en/compare/fico-vs-transunion
- [VantageScore](/demand/global-en/brands/vantagescore): Head-to-head: /demand/global-en/compare/fico-vs-vantagescore

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "FICO: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/fico

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/fico. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.