--- title: "Festool: search popularity and Share of Search worldwide" description: "Festool makes power tools sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/festool" publisher: "Brandwave" --- # Festool: search popularity and Share of Search worldwide Festool makes power tools sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Festool - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among circular saw brands**: 5.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Circular saw brands | 5 | 5.4% | 201K | | Sander brands | 5 | 8.2% | 201K | | Industrial vacuums | 3 | 9.5% | 201K | - [Circular saw brands](/demand/global-en/categories/circular-saw-brands) - [Sander brands](/demand/global-en/categories/sander-brands) - [Industrial vacuums](/demand/global-en/categories/industrial-vacuums) ## How has branded search demand for Festool changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Festool worldwide fell from 301K to 201K. - Across the 11 months ending August 2026, Festool’s estimated Share of Search among circular saw brands worldwide decreased from 6.5% to 5.4%. - Across the 11 months ending August 2026, Festool’s estimated Share of Search among circular saw brands worldwide peaked at 7.6% in March 2026 and was lowest at 5.4% in August 2026. - Across the 11 months ending August 2026, Festool fell from 4th to 5th among circular saw brands worldwide. - Across the 11 months ending August 2026, Festool’s estimated Share of Search among sander brands worldwide decreased from 10.2% to 8.2%. - Across the 11 months ending August 2026, Festool’s estimated Share of Search among sander brands worldwide peaked at 10.7% in March 2026 and was lowest at 8.2% in August 2026. - Across the 11 months ending August 2026, Festool fell from 4th to 5th among sander brands worldwide. - Across the 11 months ending August 2026, Festool’s estimated Share of Search among industrial vacuums worldwide decreased from 11.6% to 9.5%. - Across the 11 months ending August 2026, Festool’s estimated Share of Search among industrial vacuums worldwide peaked at 11.6% in February 2026 and was lowest at 9.4% in April 2026. ## How did search popularity change for circular saw brands worldwide in August 2026? - In August 2026, Bosch overtook Festool to rank 4th among circular saw brands worldwide, at 5.5%. - In August 2026, Makita gained estimated Share of Search among circular saw brands worldwide, from 19.7% to 22%. - In August 2026, DeWalt gained estimated Share of Search among circular saw brands worldwide, from 16.1% to 18%. - In August 2026, Milwaukee lost estimated Share of Search among circular saw brands worldwide, from 53.4% to 49%. - Estimated monthly branded searches for Festool worldwide fell 33.2% over 11 measured months, from 301K to 201K in August 2026. ## How did search popularity change for sander brands worldwide in August 2026? - In August 2026, Makita gained estimated Share of Search among sander brands worldwide, from 31.4% to 33.5%. - In August 2026, DeWalt gained estimated Share of Search among sander brands worldwide, from 25.7% to 27.4%. - In August 2026, Ryobi lost estimated Share of Search among sander brands worldwide, from 25.7% to 22.4%. - In August 2026, Festool lost estimated Share of Search among sander brands worldwide, from 9.4% to 8.2%. - In August 2026, Bosch rose from 5th to 4th among sander brands worldwide. ## How did search popularity change for industrial vacuums worldwide in August 2026? - In August 2026, Makita gained estimated Share of Search among industrial vacuums worldwide, from 34.1% to 38.7%. - In August 2026, Karcher lost estimated Share of Search among industrial vacuums worldwide, from 41.6% to 38.7%. - In August 2026, Festool lost estimated Share of Search among industrial vacuums worldwide, from 10.2% to 9.5%. - In August 2026, Shop-Vac lost estimated Share of Search among industrial vacuums worldwide, from 8.3% to 7.8%. - Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026. - Estimated monthly branded searches for Nilfisk worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Circular saw brands | 301K | 6.5% | 4 | | Nov 2025 | Circular saw brands | 301K | 6.3% | 4 | | Dec 2025 | Circular saw brands | 246K | 5.5% | 4 | | Jan 2026 | Circular saw brands | 246K | 6.6% | 4 | | Feb 2026 | Circular saw brands | 246K | 6.6% | 4 | | Mar 2026 | Circular saw brands | 301K | 7.6% | 4 | | Apr 2026 | Circular saw brands | 246K | 6.6% | 4 | | May 2026 | Circular saw brands | 246K | 6.6% | 4 | | Jun 2026 | Circular saw brands | 246K | 6.6% | 4 | | Jul 2026 | Circular saw brands | 201K | 5.9% | 4 | | Aug 2026 | Circular saw brands | 201K | 5.4% | 5 | | Sep 2026 | Circular saw brands | — | — | — | | Oct 2025 | Sander brands | 301K | 10.2% | 4 | | Nov 2025 | Sander brands | 301K | 9.4% | 4 | | Dec 2025 | Sander brands | 246K | 8.8% | 4 | | Jan 2026 | Sander brands | 246K | 10% | 4 | | Feb 2026 | Sander brands | 246K | 10.5% | 4 | | Mar 2026 | Sander brands | 301K | 10.7% | 4 | | Apr 2026 | Sander brands | 246K | 9.5% | 4 | | May 2026 | Sander brands | 246K | 9.5% | 4 | | Jun 2026 | Sander brands | 246K | 9.5% | 4 | | Jul 2026 | Sander brands | 201K | 9.4% | 4 | | Aug 2026 | Sander brands | 201K | 8.2% | 5 | | Sep 2026 | Sander brands | — | — | — | | Oct 2025 | Industrial vacuums | 301K | 11.6% | 3 | | Nov 2025 | Industrial vacuums | 301K | 10.7% | 3 | | Dec 2025 | Industrial vacuums | 246K | 10.6% | 3 | | Jan 2026 | Industrial vacuums | 246K | 11.5% | 3 | | Feb 2026 | Industrial vacuums | 246K | 11.6% | 3 | | Mar 2026 | Industrial vacuums | 301K | 10.7% | 3 | | Apr 2026 | Industrial vacuums | 246K | 9.4% | 3 | | May 2026 | Industrial vacuums | 246K | 10.4% | 3 | | Jun 2026 | Industrial vacuums | 246K | 11.3% | 3 | | Jul 2026 | Industrial vacuums | 201K | 10.2% | 3 | | Aug 2026 | Industrial vacuums | 201K | 9.5% | 3 | | Sep 2026 | Industrial vacuums | — | — | — | ## How is Festool measured? Brandwave collects information about searches that people make online using Festool’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “festool” ## Which circular saw brands compete with Festool? - [Milwaukee](/demand/global-en/brands/milwaukee): Head-to-head: /demand/global-en/compare/festool-vs-milwaukee - [Makita](/demand/global-en/brands/makita): Head-to-head: /demand/global-en/compare/festool-vs-makita - [DeWalt](/demand/global-en/brands/dewalt): Head-to-head: /demand/global-en/compare/dewalt-vs-festool - [Bosch](/demand/global-en/brands/bosch): Head-to-head: /demand/global-en/compare/bosch-vs-festool ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Festool: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/festool This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/festool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.