---
title: "Ferrero Rocher: search popularity and Share of Search worldwide"
description: "Ferrero Rocher is a chocolate brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ferrero-rocher"
publisher: "Brandwave"
---

# Ferrero Rocher: search popularity and Share of Search worldwide

Ferrero Rocher is a chocolate brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ferrero Rocher
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among chocolate brands**: 47.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Chocolate brands | 1 | 47.5% | 1.5M |

- [Chocolate brands](/demand/global-en/categories/chocolate-brands)

## How has branded search demand for Ferrero Rocher changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ferrero Rocher worldwide held steady at 1.5M.
- Across the 11 months ending August 2026, Ferrero Rocher’s estimated Share of Search among chocolate brands worldwide increased from 44.8% to 47.5%.
- Across the 11 months ending August 2026, Ferrero Rocher’s estimated Share of Search among chocolate brands worldwide peaked at 57.1% in February 2026 and was lowest at 37.2% in November 2025.

## How did search popularity change for chocolate brands worldwide in August 2026?

- In August 2026, Cadbury gained estimated Share of Search among chocolate brands worldwide, from 11.3% to 14.2%.
- In August 2026, Ferrero Rocher gained estimated Share of Search among chocolate brands worldwide, from 45.9% to 47.5%.
- In August 2026, Lindt lost estimated Share of Search among chocolate brands worldwide, from 20.7% to 17.4%.
- In August 2026, Whittaker's lost estimated Share of Search among chocolate brands worldwide, from 5.1% to 3.5%.
- Toblerone’s estimated Share of Search among chocolate brands worldwide has gained ground for 3 months in a row, from 15.5% to 17.4% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Chocolate brands | 1.5M | 44.8% | 1 |
| Nov 2025 | Chocolate brands | 1.8M | 37.2% | 1 |
| Dec 2025 | Chocolate brands | 2.7M | 49.4% | 1 |
| Jan 2026 | Chocolate brands | 1.8M | 50.9% | 1 |
| Feb 2026 | Chocolate brands | 2.2M | 57.1% | 1 |
| Mar 2026 | Chocolate brands | 1.8M | 44% | 1 |
| Apr 2026 | Chocolate brands | 1.5M | 43.8% | 1 |
| May 2026 | Chocolate brands | 1.5M | 51.5% | 1 |
| Jun 2026 | Chocolate brands | 1.2M | 45.2% | 1 |
| Jul 2026 | Chocolate brands | 1.2M | 45.9% | 1 |
| Aug 2026 | Chocolate brands | 1.5M | 47.5% | 1 |
| Sep 2026 | Chocolate brands | — | — | — |

## How is Ferrero Rocher measured?

Brandwave collects information about searches that people make online using Ferrero Rocher’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ferrerorocher”

## Which chocolate brands compete with Ferrero Rocher?

- [Lindt](/demand/global-en/brands/lindt): Head-to-head: /demand/global-en/compare/ferrero-rocher-vs-lindt
- [Toblerone](/demand/global-en/brands/toblerone): Head-to-head: /demand/global-en/compare/ferrero-rocher-vs-toblerone
- [Cadbury](/demand/global-en/brands/cadbury): Head-to-head: /demand/global-en/compare/cadbury-vs-ferrero-rocher
- [Whittaker's](/demand/global-en/brands/whittakers): Head-to-head: /demand/global-en/compare/ferrero-rocher-vs-whittakers

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ferrero Rocher: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ferrero-rocher

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ferrero-rocher. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.