---
title: "Ferrari: search popularity and Share of Search worldwide"
description: "FERRARI is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ferrari"
publisher: "Brandwave"
---

# Ferrari: search popularity and Share of Search worldwide

FERRARI is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ferrari
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among sports car brands**: 15.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sports car brands | 3 | 15.1% | 3.4M |

- [Sports car brands](/demand/global-en/categories/sports-car-brands)

## How has branded search demand for Ferrari changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ferrari worldwide fell from 4.1M to 3.4M.
- Across the 11 months ending August 2026, Ferrari’s estimated Share of Search among sports car brands worldwide peaked at 16.8% in May 2026 and was lowest at 13.2% in July 2026.

## How did search popularity change for sports car brands worldwide in August 2026?

- In August 2026, Ferrari overtook Mazda to rank 3rd among sports car brands worldwide, at 15.1%.
- In August 2026, Lamborghini gained estimated Share of Search among sports car brands worldwide, from 16.1% to 18.4%.
- In August 2026, Aston Martin gained estimated Share of Search among sports car brands worldwide, from 7.2% to 8.2%.
- In August 2026, Mclaren lost estimated Share of Search among sports car brands worldwide, from 7.2% to 5.5%.
- In August 2026, Porsche lost estimated Share of Search among sports car brands worldwide, from 24.1% to 22.5%.
- In August 2026, Mazda lost estimated Share of Search among sports car brands worldwide, from 16.1% to 15.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sports car brands | 4.1M | 15.3% | 3 |
| Nov 2025 | Sports car brands | 3.4M | 14% | 3 |
| Dec 2025 | Sports car brands | 3.4M | 14% | 3 |
| Jan 2026 | Sports car brands | 3.4M | 13.4% | 5 |
| Feb 2026 | Sports car brands | 3.4M | 15.1% | 3 |
| Mar 2026 | Sports car brands | 3.4M | 13.5% | 4 |
| Apr 2026 | Sports car brands | 3.4M | 14.2% | 3 |
| May 2026 | Sports car brands | 4.1M | 16.8% | 2 |
| Jun 2026 | Sports car brands | 3.4M | 15.1% | 3 |
| Jul 2026 | Sports car brands | 2.7M | 13.2% | 5 |
| Aug 2026 | Sports car brands | 3.4M | 15.1% | 3 |
| Sep 2026 | Sports car brands | — | — | — |

## How is Ferrari measured?

Brandwave collects information about searches that people make online using Ferrari’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ferrari”

## Which sports car brands compete with Ferrari?

- [Porsche](/demand/global-en/brands/porsche): Head-to-head: /demand/global-en/compare/ferrari-vs-porsche
- [Lamborghini](/demand/global-en/brands/lamborghini): Head-to-head: /demand/global-en/compare/ferrari-vs-lamborghini
- [Mazda](/demand/global-en/brands/mazda): Head-to-head: /demand/global-en/compare/ferrari-vs-mazda
- [Nissan](/demand/global-en/brands/nissan): Head-to-head: /demand/global-en/compare/ferrari-vs-nissan
- [Aston Martin](/demand/global-en/brands/aston-martin): Head-to-head: /demand/global-en/compare/aston-martin-vs-ferrari
- [Mclaren](/demand/global-en/brands/mclaren)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ferrari: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ferrari

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ferrari. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.