---
title: "Fenty Beauty: search popularity and Share of Search worldwide"
description: "Fenty Beauty is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/fenty-beauty"
publisher: "Brandwave"
---

# Fenty Beauty: search popularity and Share of Search worldwide

Fenty Beauty is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Fenty Beauty
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among foundation brands**: 20.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Foundation brands | 3 | 20.7% | 450K |

- [Foundation brands](/demand/global-en/categories/foundation-brands)

## How has branded search demand for Fenty Beauty changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Fenty Beauty worldwide fell from 673K to 450K.
- Across the 11 months ending August 2026, Fenty Beauty’s estimated Share of Search among foundation brands worldwide decreased from 22.7% to 20.7%.
- Across the 11 months ending August 2026, Fenty Beauty’s estimated Share of Search among foundation brands worldwide peaked at 22.7% in October 2025 and was lowest at 17.7% in June 2026.

## How did search popularity change for foundation brands worldwide in August 2026?

- Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.
- Estimated monthly branded searches for Fenty Beauty worldwide fell 33.1% over 11 measured months, from 673K to 450K in August 2026.
- Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.
- Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Foundation brands | 673K | 22.7% | 3 |
| Nov 2025 | Foundation brands | 823K | 21.9% | 3 |
| Dec 2025 | Foundation brands | 673K | 20.5% | 3 |
| Jan 2026 | Foundation brands | 550K | 22.5% | 3 |
| Feb 2026 | Foundation brands | 550K | 22.5% | 3 |
| Mar 2026 | Foundation brands | 550K | 20.6% | 3 |
| Apr 2026 | Foundation brands | 550K | 22.5% | 3 |
| May 2026 | Foundation brands | 450K | 19.2% | 3 |
| Jun 2026 | Foundation brands | 368K | 17.7% | 3 |
| Jul 2026 | Foundation brands | 450K | 20.7% | 3 |
| Aug 2026 | Foundation brands | 450K | 20.7% | 3 |
| Sep 2026 | Foundation brands | — | — | — |

## How is Fenty Beauty measured?

Brandwave collects information about searches that people make online using Fenty Beauty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “fenty beauty”

## Which foundation brands compete with Fenty Beauty?

- [Estée Lauder](/demand/global-en/brands/estee-lauder): Head-to-head: /demand/global-en/compare/estee-lauder-vs-fenty-beauty
- [Maybelline](/demand/global-en/brands/maybelline): Head-to-head: /demand/global-en/compare/fenty-beauty-vs-maybelline
- [MAC](/demand/global-en/brands/mac-cosmetics): Head-to-head: /demand/global-en/compare/fenty-beauty-vs-mac-cosmetics
- [NARS](/demand/global-en/brands/nars-cosmetics): Head-to-head: /demand/global-en/compare/fenty-beauty-vs-nars-cosmetics

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Fenty Beauty: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/fenty-beauty

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/fenty-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.