---
title: "Fendt: search popularity and Share of Search worldwide"
description: "Fendt makes tractors sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/fendt"
publisher: "Brandwave"
---

# Fendt: search popularity and Share of Search worldwide

Fendt makes tractors sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Fendt
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among tractor brands**: 10.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tractor brands | 3 | 10.4% | 165K |

- [Tractor brands](/demand/global-en/categories/tractor-brands)

## How has branded search demand for Fendt changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Fendt worldwide fell from 246K to 165K.
- Across the 11 months ending August 2026, Fendt’s estimated Share of Search among tractor brands worldwide decreased from 14.5% to 10.4%.
- Across the 11 months ending August 2026, Fendt’s estimated Share of Search among tractor brands worldwide peaked at 15.2% in November 2025 and was lowest at 9.7% in May 2026.

## How did search popularity change for tractor brands worldwide in August 2026?

- In August 2026, Massey Ferguson gained estimated Share of Search among tractor brands worldwide, from 44.6% to 51.9%.
- In August 2026, Fendt lost estimated Share of Search among tractor brands worldwide, from 13.3% to 10.4%.
- In August 2026, CLAAS lost estimated Share of Search among tractor brands worldwide, from 8.9% to 6.9%.
- In August 2026, Kubota lost estimated Share of Search among tractor brands worldwide, from 24.4% to 23.2%.
- In August 2026, New Holland lost estimated Share of Search among tractor brands worldwide, from 4% to 3.1%.
- Case IH’s estimated Share of Search among tractor brands worldwide has lost ground for 3 months in a row, from 5% to 4.4% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tractor brands | 246K | 14.5% | 3 |
| Nov 2025 | Tractor brands | 246K | 15.2% | 3 |
| Dec 2025 | Tractor brands | 201K | 12.1% | 3 |
| Jan 2026 | Tractor brands | 201K | 12.3% | 3 |
| Feb 2026 | Tractor brands | 165K | 10.3% | 3 |
| Mar 2026 | Tractor brands | 201K | 11.7% | 3 |
| Apr 2026 | Tractor brands | 165K | 9.8% | 3 |
| May 2026 | Tractor brands | 165K | 9.7% | 3 |
| Jun 2026 | Tractor brands | 165K | 10.7% | 3 |
| Jul 2026 | Tractor brands | 201K | 13.3% | 3 |
| Aug 2026 | Tractor brands | 165K | 10.4% | 3 |
| Sep 2026 | Tractor brands | — | — | — |

## How is Fendt measured?

Brandwave collects information about searches that people make online using Fendt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “fendt”

## Which tractor brands compete with Fendt?

- [Massey Ferguson](/demand/global-en/brands/massey-ferguson): Head-to-head: /demand/global-en/compare/fendt-vs-massey-ferguson
- [Kubota](/demand/global-en/brands/kubota): Head-to-head: /demand/global-en/compare/fendt-vs-kubota
- [CLAAS](/demand/global-en/brands/claas): Head-to-head: /demand/global-en/compare/claas-vs-fendt
- [Case IH](/demand/global-en/brands/case-ih): Head-to-head: /demand/global-en/compare/case-ih-vs-fendt
- [New Holland](/demand/global-en/brands/new-holland): Head-to-head: /demand/global-en/compare/fendt-vs-new-holland
- [John Deere](/demand/global-en/brands/john-deere)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Fendt: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/fendt

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/fendt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.