--- title: "Fender: search popularity and Share of Search worldwide" description: "Fender makes guitars sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/fender" publisher: "Brandwave" --- # Fender: search popularity and Share of Search worldwide Fender makes guitars sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fender - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among bass guitars**: 9.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bass guitars | 2 | 9.2% | 450K | | Harmonicas | 2 | 11.8% | 450K | | Guitar strap brands | 2 | 24.5% | 450K | | Guitar case brands | 2 | 27% | 450K | | Guitar amps | 2 | 42.5% | 450K | | Guitar pick brands | 1 | 44% | 450K | | Electric guitars | 1 | 48.9% | 450K | | Guitar cable brands | 1 | 71.2% | 450K | - [Bass guitars](/demand/global-en/categories/bass-guitars) - [Harmonicas](/demand/global-en/categories/harmonicas) - [Guitar strap brands](/demand/global-en/categories/guitar-strap-brands) - [Guitar case brands](/demand/global-en/categories/guitar-case-brands) - [Guitar amps](/demand/global-en/categories/guitar-amps) - [Guitar pick brands](/demand/global-en/categories/guitar-pick-brands) - [Electric guitars](/demand/global-en/categories/electric-guitars) - [Guitar cable brands](/demand/global-en/categories/guitar-cable-brands) ## How has branded search demand for Fender changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Fender worldwide fell from 550K to 450K. - Across the 11 months ending August 2026, Fender’s estimated Share of Search among bass guitars worldwide decreased from 10.9% to 9.2%. - Across the 11 months ending August 2026, Fender’s estimated Share of Search among bass guitars worldwide peaked at 10.9% in October 2025 and was lowest at 9.1% in March 2026. - Across the 11 months ending August 2026, Fender’s estimated Share of Search among harmonicas worldwide peaked at 14% in June 2026 and was lowest at 11.7% in February 2026. - Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar strap brands worldwide decreased from 28.3% to 24.5%. - Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar strap brands worldwide peaked at 32% in June 2026 and was lowest at 24.1% in February 2026. - Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar case brands worldwide increased from 25.3% to 27%. - Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar case brands worldwide peaked at 31.1% in June 2026 and was lowest at 23.6% in April 2026. - Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar amps worldwide decreased from 50.8% to 42.5%. - Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar amps worldwide peaked at 54.8% in May 2026 and was lowest at 42.5% in August 2026. - Across the 11 months ending August 2026, Fender fell from 1st to 2nd among guitar amps worldwide. - Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar pick brands worldwide decreased from 48.7% to 44%. - Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar pick brands worldwide peaked at 49.3% in June 2026 and was lowest at 43% in February 2026. - Across the 11 months ending August 2026, Fender’s estimated Share of Search among electric guitars worldwide decreased from 52.1% to 48.9%. - Across the 11 months ending August 2026, Fender’s estimated Share of Search among electric guitars worldwide peaked at 52.1% in October 2025 and was lowest at 45.4% in June 2026. - Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar cable brands worldwide decreased from 74.1% to 71.2%. - Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar cable brands worldwide peaked at 80.7% in June 2026 and was lowest at 71.2% in August 2026. ## How did search popularity change for bass guitars worldwide in August 2026? - Fender’s estimated Share of Search among bass guitars worldwide has lost ground for 3 months in a row, from 10.8% to 9.2% in August 2026. - In August 2026, Music Man rose from 5th to 4th among bass guitars worldwide. - In August 2026, Schecter fell from 4th to 5th among bass guitars worldwide. - Estimated monthly branded searches for Squier worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. ## How did search popularity change for harmonicas worldwide in August 2026? - Estimated monthly branded searches for Easttop worldwide rose 30% over 11 measured months, from 1K to 1.3K in August 2026. - Estimated monthly branded searches for Lee Oskar worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026. - Estimated monthly branded searches for Hohner worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026. - Estimated monthly branded searches for Fender worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026. - Estimated monthly branded searches for Suzuki worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. ## How did search popularity change for guitar strap brands worldwide in August 2026? - Estimated monthly branded searches for Perri's worldwide rose 21.4% over 11 measured months, from 140 to 170 in August 2026. - Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026. - Estimated monthly branded searches for Fender worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026. - Estimated monthly branded searches for Levy's worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026. ## How did search popularity change for guitar case brands worldwide in August 2026? - Estimated monthly branded searches for Gator worldwide fell 55.1% over 11 measured months, from 301K to 135K in August 2026. - Estimated monthly branded searches for Hiscox worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026. - Estimated monthly branded searches for SKB worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. - Estimated monthly branded searches for Fender worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026. - Estimated monthly branded searches for Gibson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. - Estimated monthly branded searches for Mono worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026. ## How did search popularity change for guitar amps worldwide in August 2026? - In August 2026, Orange gained estimated Share of Search among guitar amps worldwide, from 2.6% to 3.1%. - In August 2026, Fender lost estimated Share of Search among guitar amps worldwide, from 43.3% to 42.5%. - Marshall’s estimated Share of Search among guitar amps worldwide has gained ground for 3 months in a row, from 36.7% to 49.6% in August 2026. - In August 2026, Blackstar rose from 5th to 4th among guitar amps worldwide. - In August 2026, Boss fell from 4th to 5th among guitar amps worldwide. - Estimated monthly branded searches for Vox worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. ## How did search popularity change for guitar pick brands worldwide in August 2026? - In August 2026, Dunlop overtook Ernie Ball to rank 4th among guitar pick brands worldwide, at 3.2%. - Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026. - Estimated monthly branded searches for Fender worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026. - Estimated monthly branded searches for Pickboy worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## How did search popularity change for electric guitars worldwide in August 2026? - In August 2026, PRS gained estimated Share of Search among electric guitars worldwide, from 10.1% to 12%. - In August 2026, Fender lost estimated Share of Search among electric guitars worldwide, from 50% to 48.9%. - Estimated monthly branded searches for Epiphone worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. - Estimated monthly branded searches for Gibson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. - Estimated monthly branded searches for Squier worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. ## How did search popularity change for guitar cable brands worldwide in August 2026? - In August 2026, Hosa gained estimated Share of Search among guitar cable brands worldwide, from 7.3% to 17.4%. - In August 2026, Fender lost estimated Share of Search among guitar cable brands worldwide, from 80.6% to 71.2%. - In August 2026, Ernie Ball lost estimated Share of Search among guitar cable brands worldwide, from 5.9% to 5.2%. - Roland’s estimated Share of Search among guitar cable brands worldwide has gained ground for 3 months in a row, from 2.6% to 3.5% in August 2026. - Estimated monthly branded searches for Mogami worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bass guitars | 550K | 10.9% | 2 | | Nov 2025 | Bass guitars | 550K | 10.8% | 2 | | Dec 2025 | Bass guitars | 550K | 10.8% | 2 | | Jan 2026 | Bass guitars | 550K | 10.7% | 2 | | Feb 2026 | Bass guitars | 450K | 9.2% | 2 | | Mar 2026 | Bass guitars | 550K | 9.1% | 2 | | Apr 2026 | Bass guitars | 450K | 9.2% | 2 | | May 2026 | Bass guitars | 550K | 10.8% | 2 | | Jun 2026 | Bass guitars | 550K | 10.7% | 2 | | Jul 2026 | Bass guitars | 450K | 9.2% | 2 | | Aug 2026 | Bass guitars | 450K | 9.2% | 2 | | Sep 2026 | Bass guitars | — | — | — | | Oct 2025 | Harmonicas | 550K | 11.8% | 2 | | Nov 2025 | Harmonicas | 550K | 11.8% | 2 | | Dec 2025 | Harmonicas | 550K | 11.8% | 2 | | Jan 2026 | Harmonicas | 550K | 11.8% | 2 | | Feb 2026 | Harmonicas | 450K | 11.7% | 2 | | Mar 2026 | Harmonicas | 550K | 11.8% | 2 | | Apr 2026 | Harmonicas | 450K | 11.8% | 2 | | May 2026 | Harmonicas | 550K | 14% | 2 | | Jun 2026 | Harmonicas | 550K | 14% | 2 | | Jul 2026 | Harmonicas | 450K | 11.8% | 2 | | Aug 2026 | Harmonicas | 450K | 11.8% | 2 | | Sep 2026 | Harmonicas | — | — | — | | Oct 2025 | Guitar strap brands | 550K | 28.3% | 2 | | Nov 2025 | Guitar strap brands | 550K | 28.3% | 2 | | Dec 2025 | Guitar strap brands | 550K | 27.8% | 2 | | Jan 2026 | Guitar strap brands | 550K | 24.4% | 2 | | Feb 2026 | Guitar strap brands | 450K | 24.1% | 2 | | Mar 2026 | Guitar strap brands | 550K | 27.8% | 2 | | Apr 2026 | Guitar strap brands | 450K | 24.5% | 2 | | May 2026 | Guitar strap brands | 550K | 28.4% | 2 | | Jun 2026 | Guitar strap brands | 550K | 32% | 2 | | Jul 2026 | Guitar strap brands | 450K | 24.5% | 2 | | Aug 2026 | Guitar strap brands | 450K | 24.5% | 2 | | Sep 2026 | Guitar strap brands | — | — | — | | Oct 2025 | Guitar case brands | 550K | 25.3% | 2 | | Nov 2025 | Guitar case brands | 550K | 25.5% | 2 | | Dec 2025 | Guitar case brands | 550K | 27.7% | 2 | | Jan 2026 | Guitar case brands | 550K | 27.4% | 2 | | Feb 2026 | Guitar case brands | 450K | 23.7% | 2 | | Mar 2026 | Guitar case brands | 550K | 27% | 2 | | Apr 2026 | Guitar case brands | 450K | 23.6% | 2 | | May 2026 | Guitar case brands | 550K | 27.5% | 2 | | Jun 2026 | Guitar case brands | 550K | 31.1% | 2 | | Jul 2026 | Guitar case brands | 450K | 27% | 2 | | Aug 2026 | Guitar case brands | 450K | 27% | 2 | | Sep 2026 | Guitar case brands | — | — | — | | Oct 2025 | Guitar amps | 550K | 50.8% | 1 | | Nov 2025 | Guitar amps | 550K | 49.1% | 1 | | Dec 2025 | Guitar amps | 550K | 48.7% | 1 | | Jan 2026 | Guitar amps | 550K | 50.1% | 1 | | Feb 2026 | Guitar amps | 450K | 53.1% | 1 | | Mar 2026 | Guitar amps | 550K | 53.2% | 1 | | Apr 2026 | Guitar amps | 450K | 49.6% | 1 | | May 2026 | Guitar amps | 550K | 54.8% | 1 | | Jun 2026 | Guitar amps | 550K | 51.7% | 1 | | Jul 2026 | Guitar amps | 450K | 43.3% | 2 | | Aug 2026 | Guitar amps | 450K | 42.5% | 2 | | Sep 2026 | Guitar amps | — | — | — | | Oct 2025 | Guitar pick brands | 550K | 48.7% | 1 | | Nov 2025 | Guitar pick brands | 550K | 48.7% | 1 | | Dec 2025 | Guitar pick brands | 550K | 47.5% | 1 | | Jan 2026 | Guitar pick brands | 550K | 47.5% | 1 | | Feb 2026 | Guitar pick brands | 450K | 43% | 1 | | Mar 2026 | Guitar pick brands | 550K | 47.5% | 1 | | Apr 2026 | Guitar pick brands | 450K | 44.3% | 1 | | May 2026 | Guitar pick brands | 550K | 49% | 1 | | Jun 2026 | Guitar pick brands | 550K | 49.3% | 1 | | Jul 2026 | Guitar pick brands | 450K | 44.3% | 1 | | Aug 2026 | Guitar pick brands | 450K | 44% | 1 | | Sep 2026 | Guitar pick brands | — | — | — | | Oct 2025 | Electric guitars | 550K | 52.1% | 1 | | Nov 2025 | Electric guitars | 550K | 50% | 1 | | Dec 2025 | Electric guitars | 550K | 50% | 1 | | Jan 2026 | Electric guitars | 550K | 46.4% | 1 | | Feb 2026 | Electric guitars | 450K | 47.5% | 1 | | Mar 2026 | Electric guitars | 550K | 48.4% | 1 | | Apr 2026 | Electric guitars | 450K | 48.5% | 1 | | May 2026 | Electric guitars | 550K | 48% | 1 | | Jun 2026 | Electric guitars | 550K | 45.4% | 1 | | Jul 2026 | Electric guitars | 450K | 50% | 1 | | Aug 2026 | Electric guitars | 450K | 48.9% | 1 | | Sep 2026 | Electric guitars | — | — | — | | Oct 2025 | Guitar cable brands | 550K | 74.1% | 1 | | Nov 2025 | Guitar cable brands | 550K | 76.1% | 1 | | Dec 2025 | Guitar cable brands | 550K | 75.8% | 1 | | Jan 2026 | Guitar cable brands | 550K | 74% | 1 | | Feb 2026 | Guitar cable brands | 450K | 74% | 1 | | Mar 2026 | Guitar cable brands | 550K | 74.4% | 1 | | Apr 2026 | Guitar cable brands | 450K | 72.5% | 1 | | May 2026 | Guitar cable brands | 550K | 80.3% | 1 | | Jun 2026 | Guitar cable brands | 550K | 80.7% | 1 | | Jul 2026 | Guitar cable brands | 450K | 80.6% | 1 | | Aug 2026 | Guitar cable brands | 450K | 71.2% | 1 | | Sep 2026 | Guitar cable brands | — | — | — | ## How is Fender measured? Brandwave collects information about searches that people make online using Fender’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fender” ## Which bass guitars compete with Fender? - [Yamaha](/demand/global-en/brands/yamaha): Head-to-head: /demand/global-en/compare/fender-vs-yamaha - [Ibanez](/demand/global-en/brands/ibanez): Head-to-head: /demand/global-en/compare/fender-vs-ibanez - [Music Man](/demand/global-en/brands/music-man): Head-to-head: /demand/global-en/compare/fender-vs-music-man - [Schecter](/demand/global-en/brands/schecter): Head-to-head: /demand/global-en/compare/fender-vs-schecter - [Squier](/demand/global-en/brands/squier): Head-to-head: /demand/global-en/compare/fender-vs-squier ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Fender: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/fender This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/fender. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.