---
title: "Felt: search popularity worldwide"
description: "Felt is a marketplace for handmade goods. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/felt"
publisher: "Brandwave"
---

# Felt: search popularity worldwide

Felt is a marketplace for handmade goods. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Felt
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among roof paint brands**: 10.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Roof paint brands | 2 | 10.7% | 246K |

- [Roof paint brands](/demand/global-en/categories/roof-paint-brands)

## How has branded search demand for Felt changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Felt worldwide held steady at 246K.
- Across the 12 months ending September 2026, Felt’s estimated Share of Search among roof paint brands worldwide peaked at 14.8% in December 2025 and was lowest at 8.8% in August 2026.

## How did search popularity change for roof paint brands worldwide in September 2026?

- In September 2026, Felt gained estimated Share of Search among roof paint brands worldwide, from 8.8% to 10.7%.
- In September 2026, Sherwin-Williams lost estimated Share of Search among roof paint brands worldwide, from 80.6% to 79.4%.
- In September 2026, Behr lost estimated Share of Search among roof paint brands worldwide, from 2.7% to 2.1%.
- Estimated monthly branded searches for Resene worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.
- Estimated monthly branded searches for Dulux worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Roof paint brands | 246K | 10.5% | 2 |
| Nov 2025 | Roof paint brands | 246K | 10.5% | 2 |
| Dec 2025 | Roof paint brands | 301K | 14.8% | 2 |
| Jan 2026 | Roof paint brands | 246K | 10.5% | 2 |
| Feb 2026 | Roof paint brands | 201K | 10.5% | 2 |
| Mar 2026 | Roof paint brands | 201K | 8.9% | 2 |
| Apr 2026 | Roof paint brands | 201K | 8.9% | 2 |
| May 2026 | Roof paint brands | 201K | 8.9% | 2 |
| Jun 2026 | Roof paint brands | 201K | 9% | 2 |
| Jul 2026 | Roof paint brands | 201K | 8.9% | 2 |
| Aug 2026 | Roof paint brands | 201K | 8.8% | 2 |
| Sep 2026 | Roof paint brands | 246K | 10.7% | 2 |

## How is Felt measured?

Brandwave collects information about searches that people make online using Felt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “felt”

## Which roof paint brands compete with Felt?

- [Sherwin-Williams](/demand/global-en/brands/sherwin-williams): Head-to-head: /demand/global-en/compare/felt-vs-sherwin-williams
- [Dulux](/demand/global-en/brands/dulux): Head-to-head: /demand/global-en/compare/dulux-vs-felt
- [Behr](/demand/global-en/brands/behr): Head-to-head: /demand/global-en/compare/behr-vs-felt
- [Resene](/demand/global-en/brands/resene): Head-to-head: /demand/global-en/compare/felt-vs-resene

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Felt: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/felt

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/felt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.